Using Social Media In Your Job Search Paul DeBettignies, Managing Partner

Background and Experience Over a decade recruiting in IT Prominent blogger on Recruiting/HR, Career and Business topics Co-Founder and Coordinator of Minnesota Recruiters Contributor to RecruitingBlogs.com Creator of BeYourOwnHeadhunter.com

Over a decade recruiting in IT

Prominent blogger on Recruiting/HR, Career and Business topics

Co-Founder and Coordinator of Minnesota Recruiters

Contributor to RecruitingBlogs.com

Creator of BeYourOwnHeadhunter.com

If you remember nothing else, remember these two things Doing a job search SUCKS Finding a job is a job

Doing a job search SUCKS

Finding a job is a job

Who Are You? Marketing of you 10-second pitch or sound byte 30 second elevator pitch Business cards LinkedIn profile Email address, get a professional one

Marketing of you

10-second pitch or sound byte

30 second elevator pitch

Business cards

LinkedIn profile

Email address, get a professional one

I love the GOPHERS!

Don’t [email_address] .com Do [email_address]

[email_address] .com

Do

[email_address]

Where should I look? Big job boards Niche and local job boards Newspapers Trade, Professional, Association web sites Aggregators Social Networking Sites Your Network

Big job boards

Niche and local job boards

Newspapers

Trade, Professional, Association web sites

Aggregators

Social Networking Sites

Your Network

Who is in my online network? Linkedin has 30M users Facebook has 150M users. Average age 25. Fastest growing demographic is 55+ Twitter (following & followers) Ning groups

Linkedin has 30M users

Facebook has 150M users. Average age 25. Fastest growing demographic is 55+

Twitter (following & followers)

Ning groups

LinkedIn 101 The fastest LinkedIn presentation you have ever seen

The fastest LinkedIn presentation you have ever seen

Getting started: Creating and optimizing your profile

Headline Be specific about your location and industry Use the “Headline” as a way to attract visitors. Include what you do or what you are looking for

Be specific about your location and industry

Use the “Headline” as a way to attract visitors. Include what you do or what you are looking for

Real Time Updates This can be updated as frequently as you wish Say what you are doing similar to Facebook, Twitter This will show in your connection’s “Network Updates”

This can be updated as frequently as you wish

Say what you are doing similar to Facebook, Twitter

This will show in your connection’s “Network Updates”

Add your online places Default is “My Company” “My Website” “My Blog” Edit to name your company, name of website, etc More click through’s when sites are named

Default is “My Company” “My Website” “My Blog”

Edit to name your company, name of website, etc

More click through’s when sites are named

Who are you and what do you do? Summary = 30 second elevator pitch Who you are, what you do, what you are interested in Specialties can be used as keywords and acronyms specific to your industry

Summary = 30 second elevator pitch

Who you are, what you do, what you are interested in

Specialties can be used as keywords and acronyms specific to your industry

Online Resume This is your resume but without the worry of 1 or 2 page minimums Be descriptive Include keywords and acronyms (again) where appropriate

This is your resume but without the worry of 1 or 2 page minimums

Be descriptive

Include keywords and acronyms (again) where appropriate

Education Be sure to list schools, majors, activities in and out of the classroom

Be sure to list schools, majors, activities in and out of the classroom

What interests you? What are your hobbies, interests, volunteer activities This humanizes you This gives others the ability to find common interests with you

What are your hobbies, interests, volunteer activities

This humanizes you

This gives others the ability to find common interests with you

Your Groups and Associations Include personal and professional groups

Include personal and professional groups

Honors and Awards Include personal, professional, and volunteer nominations and awards

Include personal, professional, and volunteer nominations and awards

How to get in touch with you You may want to add a message You may want to add your email address Interested In = who you are looking to connect with

You may want to add a message

You may want to add your email address

Interested In = who you are looking to connect with

Your Personal URL Personalize your URL Add this to your email footer When commenting on web sites, blogs, industry leave this URL for people to find you. Include it when signing up for events

Personalize your URL

Add this to your email footer

When commenting on web sites, blogs, industry leave this URL for people to find you.

Include it when signing up for events

Use Google to search LinkedIn Your reach is only so big Google indexes most personal and company profiles Start with this search string in Google Site:LinkedIn.com (enter keywords) You will need to “play” with words, phrases, “”, like you would usually do on any Google search

Your reach is only so big

Google indexes most personal and company profiles

Start with this search string in Google

Site:LinkedIn.com (enter keywords)

You will need to “play” with words, phrases, “”, like you would usually do on any Google search

LinkedIn Tips Create a specific email address for your LinkedIn account Archive unwanted or unknown connection requests 5 I Don’t Knows can get you in trouble with LinkedIn 3,000 Invitations allowed (can request for more) Personalize invitations or create your own templates. LinkedIn templates are boring. Write recommendations Participate in Questions & Answers

Create a specific email address for your LinkedIn account

Archive unwanted or unknown connection requests

5 I Don’t Knows can get you in trouble with LinkedIn

3,000 Invitations allowed (can request for more)

Personalize invitations or create your own templates. LinkedIn templates are boring.

Write recommendations

Participate in Questions & Answers

Ask yourself. . . Look at your profile, would you want to connect with you?

Look at your profile, would you want to connect with you?

Social Network Sites Keep profile(s) updated Take advantage of “What are you doing” on Facebook and LinkedIn Be conscious of the line between professional and personal. Engage others in conversation

Keep profile(s) updated

Take advantage of “What are you doing” on Facebook and LinkedIn

Be conscious of the line between professional and personal.

Engage others in conversation

Using Twitter For Job Search Tweet that you are looking (DUH) Expand who you follow Use Twitter Search, Twitterholic, Twellow or a Google search to find users by title and/or company Twitter Search: enter keywords, acronyms Pull RSS feeds into your favorite reader TwitHire Complete profile with keywords and a link to something

Tweet that you are looking (DUH)

Expand who you follow

Use Twitter Search, Twitterholic, Twellow or a Google search to find users by title and/or company

Twitter Search: enter keywords, acronyms

Pull RSS feeds into your favorite reader

TwitHire

Complete profile with keywords and a link to something

Facebook Connect with: Family & Friends Join company pages, industry and location specific groups Current and former co-workers Folks in your industry Acquaintances you want to keep in touch with

Connect with:

Family & Friends

Join company pages, industry and location specific groups

Current and former co-workers

Folks in your industry

Acquaintances you want to keep in touch with

Whew, Victory. Now What? Send an email to those you have been in contact with Is your new company hiring other positions? Start looking for your next new job Keep track of and nurture your network

Send an email to those you have been in contact with

Is your new company hiring other positions?

Start looking for your next new job

Keep track of and nurture your network

Mistakes With Social Media Using industry jargon and acronyms with those not in the industry Profiles that do not include keywords that allow others to find you Not linking or adding widgets to/from your other pages (LinkedIn, Facebook, Twitter) Failure to move from online relationships to in person Not introducing your friends and connections to each other

Using industry jargon and acronyms with those not in the industry

Profiles that do not include keywords that allow others to find you

Not linking or adding widgets to/from your other pages (LinkedIn, Facebook, Twitter)

Failure to move from online relationships to in person

Not introducing your friends and connections to each other

It’s not the size of your network but how you use it

Resources JibberJobber – Career management tool Alltop HR and Alltop Careers – Blog aggregator with lots of useful content Quintessential Careers – Templates, advice, articles Job-Hunt.org – Lots of local an national links Dan Schawbel – Personal branding guru Emurse – Can host your resume here. Search engines love the site LinkUp – Only jobs from corporate career pages Indeed Simply Hired Twin Cities Business magazine – Lists of lists Social Media Headhunter | @smheadhunter

JibberJobber – Career management tool

Alltop HR and Alltop Careers – Blog aggregator with lots of useful content

Quintessential Careers – Templates, advice, articles

Job-Hunt.org – Lots of local an national links

Dan Schawbel – Personal branding guru

Emurse – Can host your resume here. Search engines love the site

LinkUp – Only jobs from corporate career pages

Indeed

Simply Hired

Twin Cities Business magazine – Lists of lists

Social Media Headhunter | @smheadhunter

Thank You! Paul DeBettignies [email_address]

Paul DeBettignies

[email_address]