LinkedIn to a New Year Paul DeBettignies, Managing Partner

Background and Experience Over a decade recruiting in IT Prominent blogger on Recruiting/HR, Career and Business topics Co-Founder and Coordinator of Minnesota Recruiters Contributor to RecruitingBlogs.com Creator of BeYourOwnHeadhunter.com

Over a decade recruiting in IT

Prominent blogger on Recruiting/HR, Career and Business topics

Co-Founder and Coordinator of Minnesota Recruiters

Contributor to RecruitingBlogs.com

Creator of BeYourOwnHeadhunter.com

Why LinkedIn Matters Provides an online presence Digital Rolodex Allows you to “see” your network Promote yourself and lets people “get to know you” Local, regional, international reach

Provides an online presence

Digital Rolodex

Allows you to “see” your network

Promote yourself and lets people

“get to know you”

Local, regional, international reach

LinkedIn can be used to find: Business partners Suppliers Service providers Subject matter experts Clients Employees Jobs Competitive intelligence Old friends and connect virtually with new ones Information on people you are meeting with

Business partners

Suppliers

Service providers

Subject matter experts

Clients

Employees

Jobs

Competitive intelligence

Old friends and connect virtually with new ones

Information on people you are meeting with

Getting started: Creating and optimizing your profile

Headline Be specific about your location and industry Use the “Headline” as a way to attract visitors. Include what you do or what you are looking for

Be specific about your location and industry

Use the “Headline” as a way to attract visitors. Include what you do or what you are looking for

Real Time Updates This can be updated as frequently as you wish Say what you are doing similar to Facebook, Twitter This will show in your connection’s “Network Updates”

This can be updated as frequently as you wish

Say what you are doing similar to Facebook, Twitter

This will show in your connection’s “Network Updates”

Add your online places Default is “My Company” “My Website” “My Blog” Edit to name your company, name of website, etc More click through’s when sites are named

Default is “My Company” “My Website” “My Blog”

Edit to name your company, name of website, etc

More click through’s when sites are named

Who are you and what do you do? Summary = 30 second elevator pitch Who you are, what you do, what you are interested in Specialties can be used as keywords and acronyms specific to your industry

Summary = 30 second elevator pitch

Who you are, what you do, what you are interested in

Specialties can be used as keywords and acronyms specific to your industry

Online Resume This is your resume but without the worry of 1 or 2 page minimums Be descriptive Include keywords and acronyms (again) where appropriate

This is your resume but without the worry of 1 or 2 page minimums

Be descriptive

Include keywords and acronyms (again) where appropriate

Education Be sure to list schools, majors, activities in and out of the classroom

Be sure to list schools, majors, activities in and out of the classroom

What interests you? What are your hobbies, interests, volunteer activities This humanizes you This gives others the ability to find common interests with you

What are your hobbies, interests, volunteer activities

This humanizes you

This gives others the ability to find common interests with you

Your Groups and Associations Include personal and professional groups

Include personal and professional groups

Honors and Awards Include personal, professional, and volunteer nominations and awards

Include personal, professional, and volunteer nominations and awards

How to get in touch with you You may want to add a message You may want to add your email address Interested In = who you are looking to connect with

You may want to add a message

You may want to add your email address

Interested In = who you are looking to connect with

Your Personal URL Personalize your URL Add this to your email footer When commenting on web sites, blogs, industry leave this URL for people to find you. Include it when signing up for events

Personalize your URL

Add this to your email footer

When commenting on web sites, blogs, industry leave this URL for people to find you.

Include it when signing up for events

Groups You can belong to a maximum of 50 groups Local, regional, (inter)national Industry Special interest and causes College and school alumni Increases the size and scope of your network Create a group - Free

You can belong to a maximum of 50 groups

Local, regional, (inter)national

Industry

Special interest and causes

College and school alumni

Increases the size and scope of your network

Create a group - Free

Super Connectors Those with 500+ connections Anyone with an email in their “Headline” is an open networker. They will accept all invitations. LIONS, TopLinkedIn.com, MyLinkNetwork Most Recruiters are open networkers This can be a quick way to grow your network. One caution: Many will include you in their newsletters or other infrequent email

Those with 500+ connections

Anyone with an email in their “Headline” is an open networker. They will accept all invitations.

LIONS, TopLinkedIn.com, MyLinkNetwork

Most Recruiters are open networkers

This can be a quick way to grow your network.

One caution: Many will include you in their newsletters or other infrequent email

Who are your connections Current and former colleagues, bosses, vendors Friends College/school connections Recruiters People in this room

Current and former colleagues, bosses, vendors

Friends

College/school connections

Recruiters

People in this room

How to connect, 3 options When reading a profile you can send a request to connect, email address maybe required. Click “Add Connections” Here you can add a small number of connections at a time. Here you can also upload your email address book

When reading a profile you can send a request to connect, email address maybe required.

Click “Add Connections”

Here you can add a small number of connections at a time.

Here you can also upload your email address book

How to search for people Click “Advanced Search” Here you can search people a number of ways including keywords, company, location and industry

Click “Advanced Search”

Here you can search people a number of ways including keywords, company, location and industry

How to search companies Click “Companies” tab and then “Companies Search” Enter a company name Results will include statistics, related companies, job posted on LinkedIn and people in your network who work there

Click “Companies” tab and then “Companies Search”

Enter a company name

Results will include statistics, related companies, job posted on LinkedIn and people in your network who work there

Use Google to search LinkedIn Your reach is only so big Google indexes most personal and company profiles Start with this search string in Google Site:LinkedIn.com (enter keywords) You will need to “play” with words, phrases, “”, like you would usually do on any Google search

Your reach is only so big

Google indexes most personal and company profiles

Start with this search string in Google

Site:LinkedIn.com (enter keywords)

You will need to “play” with words, phrases, “”, like you would usually do on any Google search

LinkedIn Tips Create a specific email address for your LinkedIn account Archive unwanted or unknown connection requests 5 I Don’t Knows can get you in trouble with LinkedIn 3,000 Invitations allowed (can request for more) Personalize invitations or create your own templates. LinkedIn templates are boring. Write recommendations Participate in Questions & Answers

Create a specific email address for your LinkedIn account

Archive unwanted or unknown connection requests

5 I Don’t Knows can get you in trouble with LinkedIn

3,000 Invitations allowed (can request for more)

Personalize invitations or create your own templates. LinkedIn templates are boring.

Write recommendations

Participate in Questions & Answers

Look at your profile, would you want to connect with you?

Look at your profile, would you want to connect with you?

Thank You! Paul DeBettignies [email_address]

Paul DeBettignies

[email_address]