Deluxe Corp - Talent Community Manager

The Transforming Talent Needs at Deluxe Identifying the Opportunity to Build and Engage in Talent Community

> Agenda Why Deluxe Saw a Need for a Talent Community Manager Process to Make it Happen Finding the Right Person How is it Going

Perception

A New Normal Pioneer Last 2 years were truly the Great Depression for us Deluxe’s recession began more than a decade ago CHANGE OR DIE… Pioneer a new normal or cease to exist A New Normal Pioneer In 2010, Deluxe will go from Rodney Dangerfield to Bob Hope – Beth Lilly, 12/31/09 Few businesses have as much of a dank buggy-whip aroma… 9/21/09 Do you think they understand no one writes checks anymore? 12/30/09

Did You Know?
›› A few years ago, 14% of revenue outside checks ; 37% today shifting to 55% over next few years
›› > 4 million active small business customers
›› Trusted advisor to 6,400 financial institutions
›› Host more than 400,000 small business Web sites
›› First and largest social network targeted exclusively at small businesses
Did you know?

The New Deluxe

Today Yesterday Business Transformation
Secular declining industry with commoditizing products
Core competencies in manufacturing and printing
Bloated structure – 65 plants
More internally focused
Slow, stodgy, inefficient
Consistently miss guidance
Suite of life-cycle-driven solutions in fast growing services
Core competencies in lean manufacturing, business services
Best-in-class structure – 3 plants
Externally focused, strong customer relationships
Pace, speed, focused velocity
Consistently making guidance
Become the best at helping small businesses and financial institutions grow Deluxe Transformation

Deluxe Five Most-Hired Positions in 2005
Press Operators
Pre-press Associates
Account Sales Reps
Customer Service/Sales Associates
Bindery Work
Shifting Talent Needs

Deluxe’s Most in-Demand Positions in 2010
Interactive Designer Marketing Database Analyst Technology Solutions Analyst Experience Strategist E-marketing Delivery Specialist Search Marketing Manager Director of Analytics and Insight Product Manager Ecommerce Director Virtual Desktop Technology Engineer Manager Technology Solutions and Support Shifting Talent Needs

The Talent Pool
Absence of key talent is the #1 growth constraint facing companies over the next 15 years.
The Talent Pool

Growth rate of U.S. Workforce Declining
U.S. Workforce Growth Rate by Decade
Source: U.S. Bureau of Labor Statistics Talent pool going to get a lot tighter Growth Rate of U.S. Workforce Declining

Source: Deloitte Research/UN Population Division (http://esa.un.org/unpp/) It’s 2008: Do You Know Where Your Talent Is? Why Acquisition and Retention Strategies Don’t Work, p.6 Mexico Brazil India China South Australia Canada US Netherlands Spain France UK Russia Italy Japan Germany Korea Global Workforce Decline 1970-2010 2010-2050

The Talent Pool Boomer Born 1946-1964 Traditionalist Born 1928-1945 Generation X Born 1965-1979 Generation Y Born 1980- ~1995

Generation Y Born 1980- ~1995 MILLENNIALS The Talent Pool

Source: "Changing Global Demographics," H.S. Dent Publishing, 2007, based on data from the United Nations. 1950 1960 1970 1980 1990 2000 2010 2020 2030 2040 2050 2060 2070 2080 2090 24,000 32,000 16,000 8,000 12,000 20,000 28,000 Today Global Projection: Workforce Growth 22-24 year olds

Changing Talent Market
Go To Market (Demand Generation/New Channels)
Online Delivery – Social Media
From Post & Pray to Integrated Multi-Media Presence
Transform the Brand
Not Just Checks Anymore - Awareness
Customer Engagement/Customer Service
Easy to do Business With

“ You cannot catch the next thing unless you open your hands and let go of what you are holding now.”
— Joe Calloway
Deluxe needs to let go of how we do Talent Acquisition –
Dedicated online channel strategy
Navigating the New Normal

A Couple of Key Questions What is our rallying point for an Online Strategy? How Do We Integrate and Organize All This Online Stuff Effectively?

Our Answer – Talent Community

The Digital Experience
Building the Infrastructure
Create the message
Gain support of HR Leadership
Gain support from Executive Team – continuous process
Massage budget
Building Business Support - Making It Happen

OMG – I need someone to manage this!
Define the Job – Talent Community Manager
Learn as much as I can - Participate in events around Talent Community
Research – ere
Go ask Doug and Josh
Network
Publicity

Select the Right Person
Three Qualities to Look for When Hiring a Community Manager
Intellectual Curiosity – “That trait is pervasive throughout the entire job description. You need to have that intellectual curiosity to learn everything you can about the company/brand that you are working for.” (George Smith, Jr. – Croc’s social media specialist)
Passion – “The most important aspect of any community or social media manager is passion for the company, the product and the people”. (Brad Nelson – Starbuck’s Official Tweeter)
Knowledge of Your Business – “Social media acumen can be learned – and your customers will be more than happy to teach what they want, but what they need is someone with the knowledge and expertise in the subject that only you can provide.” (Morgan Johnston – JetBlue Airways’ Manager of Corporate Communication
Taken from an article by Jennifer Van Grove (Mashable)

> Stacy Van Meter Deluxe’s Talent Community Manager

Learn the Business Collaborate Internally Establish Strategy Create a Road Map

Research
Meet With Executives
Determine Internal Partners
Presentations
Understand the Business Video

Power shifts from employer to Candidate
Recruiters must continually innovate
Requires us to dramatically improve the candidate experience
Constantly monitor our online sentiment
Competition for Top Candidates Shift to a Market Driven Economy

PR/Brand; Communications; Marketing; IT
Social Media Steering Committee
Place at the Table
Collaborate The most important strategy may be creating a hybrid structure to lead and manage social media initiatives. It’s imperative that individuals from around the corporation: Meet, Talk & Act Together

Strategy

Create a Road Map

Deluxe Corp - Talent Community Manager

by Paul DeBettignies on May 14, 2010

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