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Finland Ullan pakari Food Sector
Finland Ullan pakari Food Sector
Finland Ullan pakari Food Sector
Finland Ullan pakari Food Sector
Finland Ullan pakari Food Sector
Finland Ullan pakari Food Sector
Finland Ullan pakari Food Sector
Finland Ullan pakari Food Sector
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Finland Ullan pakari Food Sector

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The young owner-manager would like to find ways of improving the use of the bakery’s ECH to increase the commitment of their customers and employees by using the learning materials from the MNEMOS …

The young owner-manager would like to find ways of improving the use of the bakery’s ECH to increase the commitment of their customers and employees by using the learning materials from the MNEMOS project.
”I got many new ideas for our marketing while studying the materials”, he says.

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  • 1. Case study -– use of Enterprise Cultural Heritage The aim of this case study is to provide you with an example of Enterprise Cultural Heritage training material use by Ullan Pakari. This work is licensed under Creative Commons Attribution 3.0 Unported License.
  • 2. Before you start… You can maximise each of the presentations to full screen view by clicking the arrows at the bottom right hand corner of the slide. 2
  • 3. A hundred years of baking The Ullan Pakari bakery was established in 1911 by Mrs. Emmi Laine. Originally located in the northern part of Satakunta region it moved to Pori, the capital of the region in the early 1980’s. The company is now run by the fourth generation of the same family. The bakery specialises in local, traditional breads which are moulded by hand and baked in old fashioned ovens. In recent years, the company has grown steadily and now has around 50 employees, two bakeries, three retail shops and its breads are available in over 150 shops around the country. 3
  • 4. ECH training materials very interesting and useful Several enterprise cultural heritage (ECH) assets have been preserved during the past one hundred years in the bakery. The most crucial is perhaps know-how and old recipes. There are also some photographs as well as memoirs collected from the older generations. Ullan Pakari ’s values of authenticity, quality and uniqueness have been used in their marketing for some time – as well as retro themes from the Finnish countryside of the 50’s. 4
  • 5. Using the ECH training materials The company’s current use of some elements of ECH means that Heikki Lankoski finds the ECH training materials very interesting and useful. The modules of heritage management, brand management and IPR are the most important for the company. ”I got many new ideas for our marketing while studying the materials”, he says. The young owner-manager would like to find ways of improving the use of the bakery’s ECH to increase the commitment of their customers and employees by using the learning materials from the MNEMOS project. 5
  • 6. Find out more…..Visit Ullan Pakari – Lankoski Oy. at http://ullanpakari.fi/If you would like to access the free training material and read case studies on the useof ECH visit the project website at: www.enterpriseculturaleheritage.org 6
  • 7. DisclaimerThe content included in this training material has been compiled by the MNEMOS project teamfrom a variety of sources. The MNEMOS project team reserves the right to change the terms andconditions of use of this training material without notice and any time. The training material isproduced for educational purposes only and does not offer legally binding advice. The trainingmaterial as well as the www.enterpriseculturalheritage.org website are made available “as is” and“as available”.MNEMOS project team makes no representation and does not warrant:a) That the information selected for the training material and the website iscomprehensive, complete, verified, organised and accurate;b) That it is licensed by the copyright or database right owner of any third party content to includeor reproduce such content in this training material and the website;c) That the training material and the website will be uninterrupted and error-free; andd) That the server from which the training material and the website is available is free of virusesor bugs.This work is licensed under Creative Commons Attribution 3.0 Unported License.
  • 8. End of Case Study in Enterprise Cultural Heritage (ECH) Management useTo leave the maximised screen press the ESC button on your keyboard.What would you like to do now?You can learn more about ECH at www.enterpriseculturalheritage.orgGet certified http://training.enterpriseculturalheritage.orgJoin Open Learning Community - Enterprise Cultural Heritage LinkedIn group.Contribute to ECH Wikipedia page http://en.wikipedia.org/wiki/Enterprise_Cultural_Heritage 8

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