Introduction to Social Media Allison Treppa Director of Marketing & Member Services Michigan Nonprofit Association atreppa@MNAonline.org www.MNAonline.org
About Me Allison Treppa Director of Marketing & Member Services Michigan Nonprofit Association atreppa@MNAonline.org Website: www.MNAonline.org Blog: http://MNAonline.wordpress.com Twitter: @MNAOnline
Goals for Today Explore tools that relate to your nonprofit mission Prepare for new generation of communication tools Discover how trends impact communication planning
Current Tools Social Bookmarking Photo Sharing Podcasting and Video Blogging Feed Reading & Sharing Social Networking
What About You? What tools are you currently using? How do these tools advance your mission or support your strategic plan?
Many Things Won’t Change… Listening Telling Your Story Speed of Communication
The Tools Will Likely Change… Photo Sharing (Flickr) Video Sharing (YouTube) Social Networks (MySpace, Facebook, LinkedIn)
Waiting is NOT the Answer Waiting for new communication “fads” to settle will not make it happen. There is an increasing need to be adaptable and flexible with these tools. Be committed to the tools that advance your mission until they no longer do that. By the time you learn and adapt to one tool, another one emerges. (e.g. MySpace)
What’s Next? Communication tools that are: Mobile Easily Integrate/Cross Platforms Human Resource Policies/Guidelines
How Do You Prepare? Don’t be afraid! Know the purpose of the available tools. Utilize popular tools based on mission advancement and available staff/volunteer time. Research social media policies and your own employee handbook. IBM http://www.ibm.com/blogs/zz/en/guidelines.html
Example Tool: Twitter (http://twitter.com/MNAonline) Purpose: To build relationships, share information with, and listen to others in the sector/with an interest in the sector; members, nonprofit professionals in Michigan, nonprofit professionals across the country, Michigan residents. General Strategy: To listen to and share relevant information in real time with nonprofits and establish MNA as a thought leader in the nonprofit sector about social media. Strategic Plan Support: Goal B, Objective 6 – Increase awareness of MNA and affiliate organization membership, benefits, resources and programs. Results/Expected Results: Have over 1,000 followers on Twitter, in addition to numerous mentions, retweets, and conversations with other Twitter users. Anticipate growing the conversation with our national peers in addition to state nonprofits, MNA members, and individuals in Michigan.