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Introduction To Social Media   Vista Training
 

Introduction To Social Media Vista Training

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Introduction to Social Media & trends for AmeriCorps*VISTA members

Introduction to Social Media & trends for AmeriCorps*VISTA members

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  • This is not going away!Tools will change, the act of social networking will not
  • The popularity and affordability of smart phones increases the need for tools to be mobile. The ease of sharing things on multiple platforms (e.g Twitter feeding Facebook) will continue to rise.
  • MNA does not use all of these tools, it’s just not possible.

Introduction To Social Media   Vista Training Introduction To Social Media Vista Training Presentation Transcript

  • Introduction to Social Media
    Allison Treppa
    Director of Marketing & Member Services
    Michigan Nonprofit Association
    atreppa@MNAonline.org
    www.MNAonline.org
  • About Me
    Allison Treppa
    Director of Marketing & Member Services
    Michigan Nonprofit Association
    atreppa@MNAonline.org
    Website: www.MNAonline.org
    Blog: http://MNAonline.wordpress.com
    Twitter: @MNAOnline
  • Goals for Today
    Explore tools that relate to your nonprofit mission
    Prepare for new generation of communication tools
    Discover how trends impact communication planning
  • What is Social Media?
    • Definition: “the use of electronic and Internet tools for the purpose of sharingand discussing information and experiences with other human beings.”
    - Ben Parr
    http://www.benparr.com/2008/08/its-time-we-defined-social-media-no-more-arguing-heres-the-definition
    • In other words, social media describes the tools people use and the ways people share ideas online.
    • Relationship building!
  • Current Tools
    Social Bookmarking
    Photo Sharing
    Podcasting and Video
    Blogging
    Feed Reading & Sharing
    Social Networking
  • What About You?
    What tools are you currently using?
    How do these tools advance your mission or support your strategic plan?
  • Many Things Won’t Change…
    Listening
    Telling Your Story
    Speed of Communication
  • The Tools Will Likely Change…
    Photo Sharing (Flickr)
    Video Sharing (YouTube)
    Social Networks (MySpace, Facebook, LinkedIn)
  • Waiting is NOT the Answer
    Waiting for new communication “fads” to settle will not make it happen.
    There is an increasing need to be adaptable and flexible with these tools.
    Be committed to the tools that advance your mission until they no longer do that.
    By the time you learn and adapt to one tool, another one emerges. (e.g. MySpace)
  • What’s Next?
    Communication tools that are:
    Mobile
    Easily Integrate/Cross Platforms
    Human Resource Policies/Guidelines
  • How Do You Prepare?
    Don’t be afraid!
    Know the purpose of the available tools.
    Utilize popular tools based on mission advancement and available staff/volunteer time.
    Research social media policies and your own employee handbook.
    IBM http://www.ibm.com/blogs/zz/en/guidelines.html
  • Example
    Tool: Twitter (http://twitter.com/MNAonline)
    Purpose: To build relationships, share information with, and listen to others in the sector/with an interest in the sector; members, nonprofit professionals in Michigan, nonprofit professionals across the country, Michigan residents.
    General Strategy: To listen to and share relevant information in real time with nonprofits and establish MNA as a thought leader in the nonprofit sector about social media.
    Strategic Plan Support: Goal B, Objective 6 – Increase awareness of MNA and affiliate organization membership, benefits, resources and programs.
    Results/Expected Results: Have over 1,000 followers on Twitter, in addition to numerous mentions, retweets, and conversations with other Twitter users. Anticipate growing the conversation with our national peers in addition to state nonprofits, MNA members, and individuals in Michigan.
  • Thank you!
    Questions?
  • A Great Resource for Basic Videos:
    SERVE
    STRENGTHEN
    TRANSFORM
    COMMUNITIES
    http://www.commoncraft.com
  • Social Media in Plain English
    http://commoncraft.com/socialmedia
    or
    http://www.youtube.com/watch?v=MpIOClX1jPE
  • The Importance of Listening
    • Good first step in listening: set up Google alerts with your organization name, key words, event names, figureheads, etc.
    • Little time on the front end = big payoffs in the long run
    • Food Stamp Challenge example – Michigan Nonprofit Association Blog
  • The Importance of Storytelling
    • The best storytelling shows the story – various types of media including photos, videos, audio and text can each play a part
    • Can appeal to staff, volunteers, donors, and people who could potentially fill these roles
    • Sharing with the community
    • Relationship building!
  • Photo Sharing
    SERVE
    STRENGTHEN
    TRANSFORM
    COMMUNITIES
    http://www.flickr.com/MNAOnline
  • Photo Sharing
    • Photos can be uploaded to sites like Flickr, tagged, grouped, and shared
    • Tagging allows photos to be organized by subject matter
    • Groups allow multiple users to upload photos that share a common theme
  • YouTube Nonprofit Channel Program
    http://www.youtube.com/nonprofits
  • What is a blog?
    What is blogging?
    • A blog is a contraction of the term “web log,” meaning an online journal or log comprised of multiple entries posted by the user. The entries are generally displayed in reverse chronological order
    • A blog can contain thoughts, ideas, photos, video, audio, links to other web sites, and forums in which discussion can take place through comments
    • A blog can easily act as a hub of an organization’s accounts/presences and facilitate relationship building MNA Blog
    • A blog can also contain a fundraising widget for raising money
  • Blogs in Plain English
    http://commoncraft.com/blogs
    or
    http://www.youtube.com/watch?v=NN2I1pWXjXI
  • Nuts About Southwest Blog
    Photos/Flickr
    Blog
    Video/
    YouTube
    News Feed
    Poll
    http://www.blogsouthwest.com/
  • What is microblogging?
    • A form of blogging comprised of user-created brief updates ~ 140 characters
    • The truncated nature of the updates allows for less sifting and faster, more direct transmission of information
    • Can be used as a sounding board, peer forum, news feed, etc. Must be interactive!
    • http://twitter.com/MNAonline
    • Relationship building!
  • Twitter in Plain English
    http://commoncraft.com/twitter
    or
    http://www.youtube.com/watch?v=ddO9idmax0o
  • How Can Twitter Be Used?
    • MNA has a Twitter account – use this to tweet (“tweet” = verb form of update) and to listen
    • We post links, reminders, and important information that we want our followers to see
    • We also use our account to post questions and listen to what other Twitter users are tweeting
    • We follow other nonprofits, MI residents, social media folks, etc…
    • Some past MNA tweets:
    • Reminder to MI nonprofits: Crain's Best Managed Nonprofit Contest Apps due 09/17/08 by 5:00pm -check this post for info: http://is.gd/2gvh
    • Welcome to @Brandon_at_MNA , who heads up MNA's membership department. He is the source for MI nonprofit job postings and MNA member info!
    • MNA is participating in Blog Action Day 2008, http://is.gd/1v09 - join us 10/15 to find out how our members are fighting poverty in MI!
  • What Is Social Bookmarking?
    Traditional bookmarking
    vs.
    Social bookmarking
    +
    +
  • SERVE
    STRENGTHEN
    TRANSFORM
    COMMUNITIES
    http://delicious.com/MNAOnline
  • Social Bookmarking – How Can It Be Used?
  • Social Bookmarking in Plain English
    http://commoncraft.com/bookmarking-plain-english
    or
    http://www.youtube.com/watch?v=x66lV7GOcNU
  • What is Social Networking?
    • People using the internet to connect with others online
    • Individuals often connect with friends, family, colleagues, and other internet users with similar interests and hobbies
    • Four major social networking sites are: Facebook, MySpace, LinkedIn, and Ning
    • Relationship building, donor cultivation, volunteer cultivation, etc!
  • Facebook Search Results: All
  • Facebook Best Practices
    http://www.diosacommunications.com/facebookbestpractices.htm
  • LinkedIn
    LinkedIn is a business oriented social networking site aimed at professionals.
    http://www.linkedin.com/
  • What People Do On The Internet (By Age)
    http://images.businessweek.com/mz/07/24/0724_6insiid_a.gif