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Intro to Social Media - SuperConf 2009

Intro to Social Media - SuperConf 2009






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    Intro to Social Media - SuperConf 2009 Intro to Social Media - SuperConf 2009 Presentation Transcript

    • Introduction to Social Media Allison Treppa Director of Marketing & Member Services Michigan Nonprofit Association atreppa@MNAonline.org www.MNAonline.org
    • About Me Allison Treppa Director of Marketing & Member Services Michigan Nonprofit Association atreppa@MNAonline.org • Website: www.MNAonline.org • Blog: http://MNAonline.wordpress.com • Twitter: @MNAOnline
    • Where This Presentation is Located: http://www.slideshare.net/MNAOnline
    • What is Social Media? • Definition: “the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings.” - Ben Parr http://www.benparr.com/2008/08/its-time-we-defined-social-media-no-more-arguing-heres-the-definition • In other words, social media describes the tools people use and the ways people share ideas online. • Relationship building!
    • A Great Resource for Basic Videos: SERVE STRENGTHEN TRANSFORM COMMUNITIES http://www.commoncraft.com
    • Social Media in Plain English http://commoncraft.com/socialmedia or http://www.youtube.com/watch?v=MpIOClX 1jPE
    • Examples of Social Media • Social Bookmarking • Photo Sharing • Podcasting and Video • Blogging • Feed Reading & Sharing • Social Networking
    • The Importance of Listening • Good first step in listening: set up Google alerts with your organization name, key words, event names, figureheads, etc. • Little time on the front end = big payoffs in the long run • Food Stamp Challenge example – Michigan Nonprofit Association Blog
    • Photo Sharing SERVE STRENGTHEN TRANSFORM COMMUNITIES http://www.flickr.com/MNAOnline
    • Photo Sharing • Photos can be uploaded to sites like Flickr, tagged, grouped, and shared • Tagging allows photos to be organized by subject matter • Groups allow multiple users to upload photos that share a common theme
    • What is a blog? What is blogging? • A blog is a contraction of the term “web log,” meaning an online journal or log comprised of multiple entries posted by the user. The entries are generally displayed in reverse chronological order • A blog can contain thoughts, ideas, photos, video, audio, links to other web sites, and forums in which discussion can take place through comments • A blog can easily act as a hub of an organization’s accounts/presences and facilitate relationship building MNA Blog • A blog can also contain a fundraising widget for raising money
    • Blogs in Plain English http://commoncraft.com/blogs or http://www.youtube.com/watch?v=NN2I1p WXjXI
    • Nuts About Southwest Blog Photos/Flickr Blog Video/ YouTube News Feed Poll http://www.blogsouthwest.com/
    • What is microblogging? • A form of blogging comprised of user- created brief updates ~ 140 characters • The truncated nature of the updates allows for less sifting and faster, more direct transmission of information • Can be used as a sounding board, peer forum, news feed, etc. Must be interactive! • http://twitter.com/MNAonline • Relationship building!
    • Twitter in Plain English http://commoncraft.com/twitter or http://www.youtube.com/watch?v=ddO9idm ax0o
    • How Can Twitter Be Used? • MNA has a Twitter account – use this to tweet (“tweet” = verb form of update) and to listen • We post links, reminders, and important information that we want our followers to see • We also use our account to post questions and listen to what other Twitter users are tweeting • We follow other nonprofits, MI residents, social media folks, etc… • Some past MNA tweets: • Reminder to MI nonprofits: Crain's Best Managed Nonprofit Contest Apps due 09/17/08 by 5:00pm -check this post for info: http://is.gd/2gvh • Welcome to @Brandon_at_MNA , who heads up MNA's membership department. He is the source for MI nonprofit job postings and MNA member info! • MNA is participating in Blog Action Day 2008, http://is.gd/1v09 - join us 10/15 to find out how our members are fighting poverty in MI!
    • What Is Social Bookmarking? Traditional bookmarking vs. Social bookmarking + +
    • Social Bookmarking – How Can It Be Used?
    • Social Bookmarking in Plain English http://commoncraft.com/bookmarking- plain-english or http://www.youtube.com/watch?v=x66lV7G OcNU
    • What is Social Networking? • People using the internet to connect with others online • Individuals often connect with friends, family, colleagues, and other internet users with similar interests and hobbies • Four major social networking sites are: Facebook, MySpace, LinkedIn, and Ning • Relationship building, donor cultivation, volunteer cultivation, etc!
    • Facebook Search Results: All
    • Facebook Search Results: Fundraising Apps
    • Facebook Nonprofit Organizations Fan Page http://www.facebook.com/pages/create.php
    • Facebook Best Practices http://www.diosacommunications.com/facebookbestpractices.htm
    • LinkedIn LinkedIn is a business oriented social networking site aimed at professionals. http://www.linkedin.com/
    • What People Do On The Internet (By Age) http://images.businessweek.com/mz/07/24/0724_6insiid_a.gif
    • Where This Presentation is Located: http://www.slideshare.net/MNAOnline
    • YouTube Nonprofit Channel Program http://www.youtube.com/nonprofits
    • Thank you! Worksheet Time!