Intro to Social Media - SuperConf 2009


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Intro to Social Media - SuperConf 2009

  1. 1. Introduction to Social Media Allison Treppa Director of Marketing & Member Services Michigan Nonprofit Association
  2. 2. About Me Allison Treppa Director of Marketing & Member Services Michigan Nonprofit Association • Website: • Blog: • Twitter: @MNAOnline
  3. 3. Where This Presentation is Located:
  4. 4. What is Social Media? • Definition: “the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings.” - Ben Parr • In other words, social media describes the tools people use and the ways people share ideas online. • Relationship building!
  5. 5. A Great Resource for Basic Videos: SERVE STRENGTHEN TRANSFORM COMMUNITIES
  6. 6. Social Media in Plain English or 1jPE
  7. 7. Examples of Social Media • Social Bookmarking • Photo Sharing • Podcasting and Video • Blogging • Feed Reading & Sharing • Social Networking
  8. 8. The Importance of Listening • Good first step in listening: set up Google alerts with your organization name, key words, event names, figureheads, etc. • Little time on the front end = big payoffs in the long run • Food Stamp Challenge example – Michigan Nonprofit Association Blog
  10. 10. Photo Sharing • Photos can be uploaded to sites like Flickr, tagged, grouped, and shared • Tagging allows photos to be organized by subject matter • Groups allow multiple users to upload photos that share a common theme
  11. 11. What is a blog? What is blogging? • A blog is a contraction of the term “web log,” meaning an online journal or log comprised of multiple entries posted by the user. The entries are generally displayed in reverse chronological order • A blog can contain thoughts, ideas, photos, video, audio, links to other web sites, and forums in which discussion can take place through comments • A blog can easily act as a hub of an organization’s accounts/presences and facilitate relationship building MNA Blog • A blog can also contain a fundraising widget for raising money
  12. 12. Blogs in Plain English or WXjXI
  13. 13. Nuts About Southwest Blog Photos/Flickr Blog Video/ YouTube News Feed Poll
  14. 14. What is microblogging? • A form of blogging comprised of user- created brief updates ~ 140 characters • The truncated nature of the updates allows for less sifting and faster, more direct transmission of information • Can be used as a sounding board, peer forum, news feed, etc. Must be interactive! • • Relationship building!
  15. 15. Twitter in Plain English or ax0o
  16. 16. How Can Twitter Be Used? • MNA has a Twitter account – use this to tweet (“tweet” = verb form of update) and to listen • We post links, reminders, and important information that we want our followers to see • We also use our account to post questions and listen to what other Twitter users are tweeting • We follow other nonprofits, MI residents, social media folks, etc… • Some past MNA tweets: • Reminder to MI nonprofits: Crain's Best Managed Nonprofit Contest Apps due 09/17/08 by 5:00pm -check this post for info: • Welcome to @Brandon_at_MNA , who heads up MNA's membership department. He is the source for MI nonprofit job postings and MNA member info! • MNA is participating in Blog Action Day 2008, - join us 10/15 to find out how our members are fighting poverty in MI!
  17. 17. What Is Social Bookmarking? Traditional bookmarking vs. Social bookmarking + +
  19. 19. Social Bookmarking – How Can It Be Used?
  20. 20. Social Bookmarking in Plain English plain-english or OcNU
  21. 21. What is Social Networking? • People using the internet to connect with others online • Individuals often connect with friends, family, colleagues, and other internet users with similar interests and hobbies • Four major social networking sites are: Facebook, MySpace, LinkedIn, and Ning • Relationship building, donor cultivation, volunteer cultivation, etc!
  22. 22. Facebook Search Results: All
  23. 23. Facebook Search Results: Fundraising Apps
  24. 24. Facebook Nonprofit Organizations Fan Page
  25. 25. Facebook Best Practices
  26. 26. LinkedIn LinkedIn is a business oriented social networking site aimed at professionals.
  27. 27. What People Do On The Internet (By Age)
  28. 28. Where This Presentation is Located:
  29. 29. YouTube Nonprofit Channel Program
  30. 30. Thank you! Worksheet Time!