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Introduction to Social Media


Allison Treppa
Director of Marketing & Member Services
Michigan Nonprofit Association
atrep...
About Me
Allison Treppa
Director of Marketing & Member Services
Michigan Nonprofit Association
atreppa@MNAonline.org

• We...
Where This Presentation is Located:




 http://www.slideshare.net/MNAOnline
What is Social Media?

• Definition: “the use of electronic and
             Internet tools for the purpose of
           ...
A Great Resource for Basic Videos:




       SERVE
               STRENGTHEN
 TRANSFORM
      COMMUNITIES
    http://www....
Social Media in Plain English

http://commoncraft.com/socialmedia
               or
http://www.youtube.com/watch?v=MpIOClX...
Examples of Social Media
• Social Bookmarking
• Photo Sharing
• Podcasting and Video

• Blogging
• Feed Reading & Sharing
...
The Importance of Listening

• Good first step in listening: set up Google
  alerts with your organization name, key
  wor...
Photo Sharing




     SERVE
             STRENGTHEN
TRANSFORM
     COMMUNITIES
http://www.flickr.com/MNAOnline
Photo Sharing

• Photos can be uploaded to sites like
  Flickr, tagged, grouped, and shared
• Tagging allows photos to be ...
What is a blog?
            What is blogging?
• A blog is a contraction of the term “web log,”
  meaning an online journal...
Blogs in Plain English

http://commoncraft.com/blogs
               or
http://www.youtube.com/watch?v=NN2I1p
  WXjXI
Nuts About Southwest Blog




                           Photos/Flickr

Blog

                           Video/
          ...
What is microblogging?
• A form of blogging comprised of user-
  created brief updates ~ 140 characters
• The truncated na...
Twitter in Plain English

http://commoncraft.com/twitter
               or
http://www.youtube.com/watch?v=ddO9idm
  ax0o
How Can Twitter Be Used?
• MNA has a Twitter account – use this to tweet (“tweet” =
  verb form of update) and to listen
•...
What Is Social Bookmarking?
Traditional bookmarking




                          vs.
Social bookmarking
                 ...
SERVE
            STRENGTHEN
TRANSFORM
     COMMUNITIES
http://delicious.com/MNAOnline
Social Bookmarking – How Can It Be Used?
Social Bookmarking in Plain English


http://commoncraft.com/bookmarking-
  plain-english
           or
http://www.youtube...
What is Social Networking?

• People using the internet to connect with
  others online
• Individuals often connect with f...
Facebook Search Results: All
Facebook Search Results: Fundraising Apps
Facebook Nonprofit Organizations Fan Page




        http://www.facebook.com/pages/create.php
Facebook Best Practices




http://www.diosacommunications.com/facebookbestpractices.htm
LinkedIn
 LinkedIn is a business oriented social
networking site aimed at professionals.




      http://www.linkedin.com/
What People Do On The Internet (By Age)




http://images.businessweek.com/mz/07/24/0724_6insiid_a.gif
Where This Presentation is Located:




 http://www.slideshare.net/MNAOnline
YouTube Nonprofit Channel Program




http://www.youtube.com/nonprofits
Thank you!

Worksheet Time!
Intro to Social Media - SuperConf 2009
Intro to Social Media - SuperConf 2009
Intro to Social Media - SuperConf 2009
Intro to Social Media - SuperConf 2009
Intro to Social Media - SuperConf 2009
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Transcript of "Intro to Social Media - SuperConf 2009"

  1. 1. Introduction to Social Media Allison Treppa Director of Marketing & Member Services Michigan Nonprofit Association atreppa@MNAonline.org www.MNAonline.org
  2. 2. About Me Allison Treppa Director of Marketing & Member Services Michigan Nonprofit Association atreppa@MNAonline.org • Website: www.MNAonline.org • Blog: http://MNAonline.wordpress.com • Twitter: @MNAOnline
  3. 3. Where This Presentation is Located: http://www.slideshare.net/MNAOnline
  4. 4. What is Social Media? • Definition: “the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings.” - Ben Parr http://www.benparr.com/2008/08/its-time-we-defined-social-media-no-more-arguing-heres-the-definition • In other words, social media describes the tools people use and the ways people share ideas online. • Relationship building!
  5. 5. A Great Resource for Basic Videos: SERVE STRENGTHEN TRANSFORM COMMUNITIES http://www.commoncraft.com
  6. 6. Social Media in Plain English http://commoncraft.com/socialmedia or http://www.youtube.com/watch?v=MpIOClX 1jPE
  7. 7. Examples of Social Media • Social Bookmarking • Photo Sharing • Podcasting and Video • Blogging • Feed Reading & Sharing • Social Networking
  8. 8. The Importance of Listening • Good first step in listening: set up Google alerts with your organization name, key words, event names, figureheads, etc. • Little time on the front end = big payoffs in the long run • Food Stamp Challenge example – Michigan Nonprofit Association Blog
  9. 9. Photo Sharing SERVE STRENGTHEN TRANSFORM COMMUNITIES http://www.flickr.com/MNAOnline
  10. 10. Photo Sharing • Photos can be uploaded to sites like Flickr, tagged, grouped, and shared • Tagging allows photos to be organized by subject matter • Groups allow multiple users to upload photos that share a common theme
  11. 11. What is a blog? What is blogging? • A blog is a contraction of the term “web log,” meaning an online journal or log comprised of multiple entries posted by the user. The entries are generally displayed in reverse chronological order • A blog can contain thoughts, ideas, photos, video, audio, links to other web sites, and forums in which discussion can take place through comments • A blog can easily act as a hub of an organization’s accounts/presences and facilitate relationship building MNA Blog • A blog can also contain a fundraising widget for raising money
  12. 12. Blogs in Plain English http://commoncraft.com/blogs or http://www.youtube.com/watch?v=NN2I1p WXjXI
  13. 13. Nuts About Southwest Blog Photos/Flickr Blog Video/ YouTube News Feed Poll http://www.blogsouthwest.com/
  14. 14. What is microblogging? • A form of blogging comprised of user- created brief updates ~ 140 characters • The truncated nature of the updates allows for less sifting and faster, more direct transmission of information • Can be used as a sounding board, peer forum, news feed, etc. Must be interactive! • http://twitter.com/MNAonline • Relationship building!
  15. 15. Twitter in Plain English http://commoncraft.com/twitter or http://www.youtube.com/watch?v=ddO9idm ax0o
  16. 16. How Can Twitter Be Used? • MNA has a Twitter account – use this to tweet (“tweet” = verb form of update) and to listen • We post links, reminders, and important information that we want our followers to see • We also use our account to post questions and listen to what other Twitter users are tweeting • We follow other nonprofits, MI residents, social media folks, etc… • Some past MNA tweets: • Reminder to MI nonprofits: Crain's Best Managed Nonprofit Contest Apps due 09/17/08 by 5:00pm -check this post for info: http://is.gd/2gvh • Welcome to @Brandon_at_MNA , who heads up MNA's membership department. He is the source for MI nonprofit job postings and MNA member info! • MNA is participating in Blog Action Day 2008, http://is.gd/1v09 - join us 10/15 to find out how our members are fighting poverty in MI!
  17. 17. What Is Social Bookmarking? Traditional bookmarking vs. Social bookmarking + +
  18. 18. SERVE STRENGTHEN TRANSFORM COMMUNITIES http://delicious.com/MNAOnline
  19. 19. Social Bookmarking – How Can It Be Used?
  20. 20. Social Bookmarking in Plain English http://commoncraft.com/bookmarking- plain-english or http://www.youtube.com/watch?v=x66lV7G OcNU
  21. 21. What is Social Networking? • People using the internet to connect with others online • Individuals often connect with friends, family, colleagues, and other internet users with similar interests and hobbies • Four major social networking sites are: Facebook, MySpace, LinkedIn, and Ning • Relationship building, donor cultivation, volunteer cultivation, etc!
  22. 22. Facebook Search Results: All
  23. 23. Facebook Search Results: Fundraising Apps
  24. 24. Facebook Nonprofit Organizations Fan Page http://www.facebook.com/pages/create.php
  25. 25. Facebook Best Practices http://www.diosacommunications.com/facebookbestpractices.htm
  26. 26. LinkedIn LinkedIn is a business oriented social networking site aimed at professionals. http://www.linkedin.com/
  27. 27. What People Do On The Internet (By Age) http://images.businessweek.com/mz/07/24/0724_6insiid_a.gif
  28. 28. Where This Presentation is Located: http://www.slideshare.net/MNAOnline
  29. 29. YouTube Nonprofit Channel Program http://www.youtube.com/nonprofits
  30. 30. Thank you! Worksheet Time!
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