Habitat for Humanity and Social Media
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Habitat for Humanity and Social Media



Presentation for Habitat for Humanity of Michigan staff.

Presentation for Habitat for Humanity of Michigan staff.



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    Habitat for Humanity and Social Media Habitat for Humanity and Social Media Presentation Transcript

    • Megan M. Engle Social Media Manager Michigan Nonprofit Association [email_address] www.MNAonline.org http://MNAonline.wordpress.com Twitter: @MNAOnline About Me:
    • http://www.slideshare.net/MNAOnline Where This Presentation is Located:
    • What Is Social Media?
      • Definition: “the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings .”
        • - Ben Parr
      • http://www.benparr.com/2008/08/its-time-we-defined-social-media-no-more-arguing-heres-the-definition
      • In other words, social media describes the tools people use and the ways people share ideas online.
      • Relationship building!
    • SERVE STRENGTHEN TRANSFORM COMMUNITIES http://www.commoncraft.com A Great Resource for Basic Videos:
    • Examples of Social Media:
      • Social Bookmarking
      • Photo Sharing
      • Podcasting and Video
      • Blogging
      • Feed Reading & Sharing
      • Social Networking
    • The Importance of Listening
      • Good first step in listening: set up Google alerts with your organization name, key words, event names, figureheads, etc.
      • Little time on the front end = big payoffs in the long run
      • Food Stamp Challenge example – Michigan Nonprofit Association Blog
    • The Importance of Storytelling
      • The best storytelling shows the story – various types of media including photos, videos, audio and text can each play a part
      • Can appeal to staff, volunteers, donors, and people who could potentially fill these roles
      • Sharing with the community
      • Relationship building!
    • http://www.flickr.com/photos/learning_community/collections/72157606633646747/ Photo Sharing – How Can It Be Used?
    • http://www.youtube.com/nonprofits YouTube Nonprofit Channel Program
      • A blog is a contraction of the term “web log,” meaning an online journal or log comprised of multiple entries posted by the user. The entries are generally displayed in reverse chronological order.
      • A blog can contain thoughts, ideas, photos, video, audio, links to other web sites, and forums in which discussion can take place through comments.
      • A blog can easily act as a hub of an organization’s accounts/presences and facilitate relationship building MNA Blog
      What is a blog? What is blogging?
    • Nuts About Southwest Blog http://www.blogsouthwest.com/ Video/ YouTube Photos/Flickr Blog Poll News Feed
      • A form of blogging comprised of user-created brief updates ~ 140 characters
      • The truncated nature of the updates allows for less sifting and faster, more direct transmission of information
      • Can be used as a sounding board, peer forum, news feed, etc. Must be interactive!
      • http://twitter.com/MNAonline
      • Relationship building!
      What is Microblogging?
    • What is Social Networking?
      • People using the internet to connect with others online
      • Individuals often connect with friends, family, colleagues, and other internet users with similar interests and hobbies
      • Four majorr social networking sites are: Facebook, MySpace, LinkedIn, and Ning
      • Relationship building!
    • Facebook Search Results: Fan Pages
    • Facebook Search Results: Events
    • Facebook Fan Page: Muskegon County
    • http://www.facebook.com/pages/Nonprofit-Organizations/27795452714 Facebook Nonprofit Organizations Fan Page
    • Facebook Best Practices http://www.diosacommunications.com/facebookbestpractices.htm
    • LinkedIn http://www.linkedin.com/ LinkedIn is a business oriented social networking site aimed at professionals.
    • What People Do On The Internet (By Age) http://images.businessweek.com/mz/07/24/0724_6insiid_a.gif
    • http://www.slideshare.net/MNAOnline Where This Presentation is Located:
    • Thank you!!!!