"To tweet or not to tweet" Social Media and Advancement August 31, 2009

The Preamble I am not a techy, I am an interested party. It is about the journey.

CAISAP National Conference January 2009 Plenary on Social Media – a panel of techies, an audience of wide-eyed fundraisers, a fantastic discussion that lasted 3 days… Many Schools’ Social Media presence has evolved since then.

Plenary on Social Media – a panel of techies, an audience of wide-eyed fundraisers, a fantastic discussion that lasted 3 days…

Many Schools’ Social Media presence has evolved since then.

Why use Social Media? We have a website. Two-way communication Transparency Meet constituents on their turf Powerful testimonials Sharing

Two-way communication

Transparency

Meet constituents on their turf

Powerful testimonials

Sharing

What is Social Media?

How do Advancement Offices Use Social Media? Alumni Relations Parent Relations Event Publicity Admissions / Marketing Communications at large

Alumni Relations

Parent Relations

Event Publicity

Admissions / Marketing

Communications at large

What are they up to at that School? Schools surveyed: Balmoral Hall (MB), Pickering College (ON), Greenwood (ON), Upper Canada College (ON), The York School (ON), Trafalgar (QC), St John's (BC), St Michaels University School (BC), Albert College (ON)

Schools surveyed:

Balmoral Hall (MB), Pickering College (ON), Greenwood (ON), Upper Canada College (ON), The York School (ON), Trafalgar (QC), St John's (BC), St Michaels University School (BC), Albert College (ON)

How do people know where to find a School’s Social Media Goodies?

Good Old Fashioned Web Surfing Search functions within Facebook, LinkedIN, Twitter Google or other web search engine “ Friends” or “Connections” or “Tweeps” who are are linked to you and are linked to a School you wish to know more about Email signatures: Angie Foster Manager, Common Ties & Alumni Programs Upper Canada College (416) 488-1125, dial 1 and then ext. 3357 **OLD BOYS** Follow UCC Community on Twitter http:// twitter.com/UCC_Community

Search functions within Facebook, LinkedIN, Twitter

Google or other web search engine

“ Friends” or “Connections” or “Tweeps” who are are linked to you and are linked to a School you wish to know more about

Email signatures: Angie Foster Manager, Common Ties & Alumni Programs Upper Canada College (416) 488-1125, dial 1 and then ext. 3357 **OLD BOYS** Follow UCC Community on Twitter http:// twitter.com/UCC_Community

Trafalgar School for Girls – Alumnae Group on Facebook

Facebook : From Groups to Fan Pages

Networking for Alumni: Groups on Linked IN

CIS on LinkedIN

My connections on LinkedIN

I’m on Twitter

Albert College’s Twitter Feed

A leader

Ridley College – New Rink

What cool things are Schools doing now or planning? It is early days in Canada: Find lost Alum Hiring an ECommunications Specialist Podcasting school events New ECommunities Using Social Media to link to pictures or stories on their School website

It is early days in Canada:

Find lost Alum

Hiring an ECommunications Specialist

Podcasting school events

New ECommunities

Using Social Media to link to pictures or stories on their School website

What cool things are Schools doing now or planning? In the US, they are way ahead: 252 fans in 5 days (parents, students and alumni) An ad campaign using testimonials solicited via Facebook and Twitter Admissions inquiries via Facebook Fan Pages

In the US, they are way ahead:

252 fans in 5 days (parents, students and alumni)

An ad campaign using testimonials solicited via Facebook and Twitter

Admissions inquiries via Facebook Fan Pages

It is all about sharing

Sharing …

Finally some collective wisdom Relinquish control. Start somewhere. Learn from the early adopters. It isn’t a passing fad… not yet anyways. The medium may change but the desire to interact instead of read online is here to stay.

Relinquish control.

Start somewhere.

Learn from the early adopters.

It isn’t a passing fad… not yet anyways.

The medium may change but the desire to interact instead of read online is here to stay.

At SHS… New ECommunity SI – You Tube video: http:// www.youtube.com/watch?v =U56xwRn78YA

New ECommunity

SI – You Tube video: http:// www.youtube.com/watch?v =U56xwRn78YA

Light browsing for other interested parties “ Brave New World of Digital Intimacy” New York Times (Sep.5, 2006) - http://www.nytimes.com/2008/09/07/magazine/07awareness-t.html Twitter in Plain English - http://www.youtube.com/watch?v=ddO9idmax0o Social Networking in Plain English - http://www.youtube.com/watch?v=6a_KF7TYKVc Key Facebook strategies for everyone - http://www.insidefacebook.com/2009/07/13/seo-facebook-pages-10-key-strategies/ Justin Medved’s Blog (The York School) - http://medagogy.edublogs.org/ Social media use for not for profits - http:// beth.typepad.com / Education & Technology Blog by Educators - http://www.edtechtalk.com/ Social Media News and Tips – http://mashable.com

“ Brave New World of Digital Intimacy” New York Times (Sep.5, 2006) - http://www.nytimes.com/2008/09/07/magazine/07awareness-t.html

Twitter in Plain English - http://www.youtube.com/watch?v=ddO9idmax0o

Social Networking in Plain English - http://www.youtube.com/watch?v=6a_KF7TYKVc

Key Facebook strategies for everyone - http://www.insidefacebook.com/2009/07/13/seo-facebook-pages-10-key-strategies/

Justin Medved’s Blog (The York School) - http://medagogy.edublogs.org/

Social media use for not for profits - http:// beth.typepad.com /

Education & Technology Blog by Educators - http://www.edtechtalk.com/

Social Media News and Tips – http://mashable.com