To Tweet Or Not To Tweet
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To Tweet Or Not To Tweet



A presentation for Sterling Hall faculty & staff on how Advancement Offices in Schools use Social Media.

A presentation for Sterling Hall faculty & staff on how Advancement Offices in Schools use Social Media.



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To Tweet Or Not To Tweet To Tweet Or Not To Tweet Presentation Transcript

  • "To tweet or not to tweet" Social Media and Advancement August 31, 2009
  • The Preamble I am not a techy, I am an interested party. It is about the journey.
  • CAISAP National Conference January 2009
    • Plenary on Social Media – a panel of techies, an audience of wide-eyed fundraisers, a fantastic discussion that lasted 3 days…
    • Many Schools’ Social Media presence has evolved since then.
  • Why use Social Media? We have a website.
    • Two-way communication
    • Transparency
    • Meet constituents on their turf
    • Powerful testimonials
    • Sharing
  • What is Social Media?
  • How do Advancement Offices Use Social Media?
    • Alumni Relations
    • Parent Relations
    • Event Publicity
    • Admissions / Marketing
    • Communications at large
  • What are they up to at that School?
    • Schools surveyed:
    • Balmoral Hall (MB), Pickering College (ON), Greenwood (ON), Upper Canada College (ON), The York School (ON), Trafalgar (QC), St John's (BC), St Michaels University School (BC), Albert College (ON)
  • How do people know where to find a School’s Social Media Goodies?
  • Good Old Fashioned Web Surfing
    • Search functions within Facebook, LinkedIN, Twitter
    • Google or other web search engine
    • “ Friends” or “Connections” or “Tweeps” who are are linked to you and are linked to a School you wish to know more about
    • Email signatures: Angie Foster Manager, Common Ties & Alumni Programs Upper Canada College (416) 488-1125, dial 1 and then ext. 3357 **OLD BOYS**  Follow UCC Community on Twitter http://
  • Trafalgar School for Girls – Alumnae Group on Facebook
  • Facebook : From Groups to Fan Pages
  • Networking for Alumni: Groups on Linked IN
  • CIS on LinkedIN
  • My connections on LinkedIN
  • I’m on Twitter
  • Albert College’s Twitter Feed
  • A leader
  • Ridley College – New Rink
  • What cool things are Schools doing now or planning?
    • It is early days in Canada:
    • Find lost Alum
    • Hiring an ECommunications Specialist
    • Podcasting school events
    • New ECommunities
    • Using Social Media to link to pictures or stories on their School website
  • What cool things are Schools doing now or planning?
    • In the US, they are way ahead:
    • 252 fans in 5 days (parents, students and alumni)
    • An ad campaign using testimonials solicited via Facebook and Twitter
    • Admissions inquiries via Facebook Fan Pages
  • It is all about sharing
  • Sharing …
  • Finally some collective wisdom
    • Relinquish control.
    • Start somewhere.
    • Learn from the early adopters.
    • It isn’t a passing fad… not yet anyways.
    • The medium may change but the desire to interact instead of read online is here to stay.
  • At SHS…
    • New ECommunity
    • SI – You Tube video: http:// =U56xwRn78YA
  • Light browsing for other interested parties
    • “ Brave New World of Digital Intimacy” New York Times (Sep.5, 2006) -
    • Twitter in Plain English -
    • Social Networking in Plain English -
    • Key Facebook strategies for everyone -
    • Justin Medved’s Blog (The York School) -
    • Social media use for not for profits - http:// /
    • Education & Technology Blog by Educators -
    • Social Media News and Tips –