With so many CMS Platforms available, who should you choose which one to use? - TFM&A 2014

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Our CTO, James Cannings, presented at TFM&A about how to choose the right CMS Platform for your company.

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  • Intro to talk and MMT DigitalDon’t worry, this is certainly not about promoting the CMS’s that MMT Digital works with. Rather some thoughts and practical tips on selecting a CMS and a company to deliver your website based on experience of receiving RFPs and understanding how our clients went through the CMS selection process.
  • Major brands we have worked for. All of which we have delivered significant pieces of work for in the last 12 months.
  • Find a new image. The big guns?!A safe bet? Here are a few of the big guns from 2013.
  • And here are some of the big guns fro 6 or 7 years ago. If you pick the wrong CMS (Gartner Quadrant or not) you could be stuck with an unsupported system in a few years time. May be that’s not something to worry about too much as you can’t ever predict 5 years ahead in this industry.
  • Redo this slideThese next two slides are advice from the excellent J Boye who help companies with CMS selection.“Technical stack” could be replaced with CMS shortlist. But I would suggest keeping an open mind about your shortlist.
  • With so many CMS Platforms available, who should you choose which one to use? - TFM&A 2014

    1. 1. We’re MMT Digital, today we want to talk about… With so many CMS platforms available, how should you decide which one to use?
    2. 2. Agency selection vs CMS Selection
    3. 3. Good tools in the wrong hands vs Poor tools in the right hands
    4. 4. Reasonable or good tools in good hands
    5. 5. Tips for picking the right CMS
    6. 6. Gartner Magic Quadrant
    7. 7. The 2013 “Big Guns” Adobe Autonomy (HP) Sitecore IBM Microsoft Open Text Oracle
    8. 8. The 2007 “Big Guns” EMC IBM Interwoven Open Text Oracle/Stellent Vignette
    9. 9. “Enterprise Level” = Reassuringly Expensive = Expensive?
    10. 10. WHICH IS THE LEADING CMS?
    11. 11. CRM Integration Product DB Integration Financial systems Analytics Technical stack Legacy system integrations Content Personalisation Marketing Automation ecommerceVendor roadmap URL Lock-in WYSIWYG WorkflowsPerformance RWD / AWD Content structures
    12. 12. Beyond the feature matrix
    13. 13. Scenario 1 Scenario 2 Scenario 3 Vendor A OK OK OK Vendor B - OK OK Vendor C - OK - Vendor D OK OK OK Vendor C - - - SCORING Scoring
    14. 14. Tips for picking the right agency
    15. 15. • Editors, content and information • Time-to-market • Project plan • Strategy & governance • Internal resources • Unique requirements • Budget • Technology stack • Stakeholders • Project methodology • Interoperability Homework for customers
    16. 16. About the organisation Project details, scope and goals Project timeline Important use case scenarios (max 10) Selection criteria Vendor-related requirements Related projects Characteristics and technical architecture RFP Content
    17. 17. You and your agency
    18. 18. Agency and IT
    19. 19. ”People don’t want a drill machine, they want a hole in the wall” - Philip Kotler
    20. 20. Thanks for listening, any questions? http://mmtdigital.co.uk @MMT_Digital @JC_CTO James.c@mmtdigital.co.uk

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