Comviva is a leading provider of integrated value-added services solutions for mobile operators globally. The document provides an overview of Comviva's organization, purpose, parent company, history, global presence, key statistics, product portfolio, and case studies. It highlights Comviva's experience in emerging markets and solutions that reach over 500 million subscribers worldwide.

1. Company Overview
Subtitle
Name
Title
Date
Comviva_CorpPPT_Brief_V2.1_Sep09
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2. Our Organization
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3. Who we are
Comviva is the leading provider of
integrated VAS solutions for mobile
operators in emerging markets
Comviva was formerly Bharti Telesoft
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4. Our purpose and intent
Our core purpose
To enrich the lives of over a billion people through value
added telecom solutions that enhance their lifestyle and
livelihood.
Our intent
We will be the No.1 integrated VAS solution provider in
our chosen markets. We will achieve this by creating
customer value, built upon a foundation of innovation,
excellence and partnerships.
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5. Our parentage
One of India’s largest private enterprise organizations, active in:
Telecom and Communications Other
Retail/Wholesale Infrastructure
• Global integrated EasyDay Indus Towers
• Mobile leader in India telecom VAS • Retail outlets
• 100Mn+ subscribers solution provider Bharti Wal-Mart
Bharti Infra
• $7.9Bn FY08/09 rev • Wholesale cash/carry Bharti Realty
Financial Services CSR
• Airtel Sri Lanka • India’s leading phone Bharti AXA Bharti Foundation
• Mobile operator manufacturer
• 3G Network • Major independent • General Insurance • Corporate social
• Launched January cell phone distributor • Life Insurance responsibility
2009 • Asset Management activities
Agriculture Training & Devt.
• Jersey Airtel Bharti DelMonte Centum Learning
• Guernsey Airtel • Telecom Seychelles Systems
• Mobile operator • Group’s 3G pioneer • Export of Indian •Training and
• Operates with • Launched in 1998 agricultural products
Vodafone development
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6. History of Comviva
Deloitte Technology Awards: Golden Peacock
Fast 50 India company – 2005 & 2006; Innovation Award
Fast 500 Asia Company – 2005, 2006, 2007, 2008 for Hub Solutions
Launch mobiquity™ mobiquity™ and
Introduce Launch CRBT at mBanking services; Golden VAS solutions
PreTUPS™ Airtel. Now Peacock Innovation Award shortlisted for
Comviva prepaid solution installed by 14 2007 for mobiquity™ GSMA , WCA and
founded at Vodafone – operators and mBanking AfricaCOM Awards
(originally now installed in used by over 13
Customers in
Bharti 25 operator million subscribers 50 customers over 80
Telesoft) sites globally globally in 35 countries countries
1999 2002 2003 2004 2005 2006 2007 2008 2009
Win Golden
Merge with Introduce Sequoia Cross 500 Acquire Peacock Award -
CellCloud Adagium™ Capital and employees Jataayu mobiquity™ Monet
unified business Cisco invest Software Hub
support solution in Comviva
– now installed mobiquity™ mBanking shortlisted for Best Mobile
in over 10 Money solution by GSMA Global Mobile Awards
operator sites
Win Airtel Best VAS solution in 2004 and VAS Partner of the Year in 2006 & 2008
Comviva’s VAS solutions touch over 500 million subscribers worldwide
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7. Our global presence
UK
FRANCE CHINA
USA
S. KOREA
JORDAN
BAHRAIN
BANGLADESH
EGYPT
KSA* TAIWAN
INDIA
BURKINA FASO
YEMEN THAILAND
IVORY GHANA
SINGAPORE
COAST SRI LANKA
KENYA
PARAGUAY
SOUTH AUSTRALIA
MAURITIUS
AFRICA
Regional hubs Sales offices
Comviva
*Kingdom of Saudi Arabia Associates
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8. Comviva stats
• Unrivalled experience in emerging
markets • Handle over 22,000 SMS messages/second for
one operator customer*
• Solutions reach 1 in 3 subscribers in
emerging markets
• PreTUPS ™
powers e-top-ups for over 65 million
subscribers in a single network
• Over 100 customers globally • CRBT powers ring back tones for over 12 million
• Customers include many leading subscribers on a single deployment*
international operators and groups
• Handle 500 million CDRs/ day with Adagium ™
• Solutions in over 80 countries PACS unified business support solutions*
• Impressive year-on-year growth • MMS client embedded in all windows mobile
phones
• 1,000+ employees and growing
• 50% reduction in churn with Adagium ™
loyalty
• Acquired Jataayu, a leading mobile management system**
Internet solution provider, in 2007
• WAP Gateways deployed by 84 operators
• Based in India, with presence in Africa, globally. Handle over 55 million transactions
Asia, the Middle East, Europe, US, and daily for one customer installation.
Latin America
*Leading Asian mobile operator; ** Leading pan-African mobile operator 8

9. Business drivers
Delight Subscribers Drive Revenues
Multitude of integrated value added Innovative voice, music and content
applications - from voice to video, applications, mobile money and
messaging to mobile payments, - to recharge, and device applications
engage and delight subscribers that differentiate the operator’s
offerings and help drive ARPU
Deliver Bottom-line Benefits
Managed services ensure rapid service deployment
and impact operational performance. Customer
lifecycle management solutions drive efficiencies
whilst enabling superior service delivery
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10. Catering to diverse needs
*Pan-Africa operator 10

11. Varied operating models
Flexibility to support a range of operating models
Operator Ownership Operator Ownership Supplier Ownership
Model Supplier Management Supplier Management
• Owned and • License-based • Comviva manages
operated by mobile model solution at operator
service provider • Owned by mobile site
• Complete operator operator • Comviva manages
ownership • Comviva manages capacity and revenue
onsite enhancement
Managed Services Model
Comviva manages its own and/or 3rd party VAS nodes
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12. Product Portfolio
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13. Portfolio
Mobile Music & Video Mobile Money & Recharge
Lifestyle enhancing music Award-winning range of
applications and next financial and recharge
generation video offerings services
Aggregated Voice
Application Network Messaging
Extensive range of voice- Scalable, reliable messaging
enabled applications on a and interactivity-enabling
network optimizing platform solutions
Managed Services Mobile Internet
Management of the Creating a true Internet
operator’s wide range of experience for all
VAS installations subscriber segments
Customer Lifecycle
Mobile Advertising Management Mobile Device Solutions
Ecosystem-supporting Deliver lifetime end-to-end Handset applications to
solution and point customer satisfaction and simplify the mobile user
applications network value experience
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14. Mobile Music
Immensely popular across all
subscriber segments, mobile music
applications transform the mobile
experience, providing a constantly
changing source of entertainment
for users – and a sustainable
revenue stream for operators.
CRBT Platform
• Pioneering ring back tone and music platform solution, with
over 13 million active users globally
• Multiple features, including:
• Ads RBT – opportunity for a new service model and a
new medium for targeted campaigns
• Star 2 Copy - provides a simple way to select a new
ringback tone
• Greeting Tunes – seasonal RBTs to celebrate festivals
and special occasions
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15. Mobile Video
As 3G networks become pervasive
and subscribers demand a richer
mobile experience, operators
require an end-to-end multimedia
platform solution to provide a
wealth of video content and build a
new, long-term revenue stream.
Mobile Solutions for the Next Generation (MSNG)
• An end-to-end multimedia service delivery engine,
providing a wealth of video content and applications
MSNG Applications
• MSNG applications include live TV, download of
mobisodes, surveillance and supports video ring back tone
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16. Aggregated Voice Application Network
Extending mobile services to the next
billion subscribers in emerging markets
requires cost-effective, ‘inclusive’
solutions that simplify communications
and enable delivery of voice-based,
highly targeted content.
Musica Voice SMS
• Transforms the handset into a • Provides users with the advantage of
personalized mobile music station adding real emotion to a message
iSearch Voice Mail System
• Intelligent voice (and text) search across • Allows subscribers to manage recorded
all storefronts messages in a quick and easy manner
Voice Chat Voice Portal
• Provides a livelier, more personal chat that • Simplifies browsing and downloading of
unites people and creates lasting content anywhere, anytime with a single
subscriber loyalty touch access to various infotainment
services
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17. Mobile Money and Recharge
Building on the success of e-
recharge, mobile money is rapidly
emerging as a major growth area.
Comviva developed the award-
winning PreTUPS™ and mobiquity™
platform and applications to address
growing market demand. PreTUPS™ E-Recharge Solution
• PreTUPS™ Any Amount Electronic Top-Up System
• PreTUPS™ Electronic Voucher Distribution System
• PreTUPS™ PIN Generation and Management System
• PreTUPS™ Post paid/ Utility Bill
• PreTUPS™ Adjunct Value Adds
• PreTUPS™ Self Top-Up and Gift Recharge
mobiquity™ Mobile Money Platform and Applications
• Plays a pivotal role in the mobile commerce
ecosystem
• Integrates applications and connects various market
players to enable:
• Mobile banking, remittances, transactions, and
payments
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18. Messaging and Interactivity
Comviva’s extensively deployed,
field-proven messaging and
interactivity-enabling solutions
support rapid delivery of simple and
rich media.
USSD IMPS Solutions
• Encourage cost-effective service discovery • Enable real-time communication with a huge
and subscriber self-care, via a simple community of users – with operators able to
interface enrich the interaction experience
SMS Solutions Call Management Solutions
• Enable quick message delivery whilst cost- • Empower subscribers to create caller
effectively handling increased traffic volumes communities and control their messaging
MMS Solutions environment
• Enrich the subscriber’s messaging Roaming Solutions
experience whilst monitoring service • Enhance the roamer’s service experience, by
performance levels reducing investment requirements and
Bulk Messaging simplifying service expansion and
• Manages varied content from multiple management
providers, handling many billions of
multimedia messages annually
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19. Mobile Internet
A pioneer in the mobile Internet
space, Comviva’s mobile Internet
solutions bring the full-web
experience to the handset,
extending the power of the Internet
to mobile users globally.
Mobile Internet Gateway
• Delivers a full web experience to all mobile users –
regardless of handset sophistication, speeding
downloads by up to 70%
WAP Gateway
• Simple access to the web – now deployed by over 80
operators globally
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20. Mobile Marketing and Advertising
Comviva takes a holistic view of
the advertising space and aims to
enable multiple ecosystem players
to engage subscribers with highly
personalized promotional
messages and campaigns.
Effective target marketing
• Leverages the operators’ consumer profile information to
support advertisers in reaching out to target segments
Innovative service bundles
• Enables incorporation of advertising messages that
cross-promote services and subsidize the cost of service
usage
Facilitates collaboration
• Ecosystem players can experiment with interactive
contests, coupons or integrated promotional messages to
develop the potential of the mobile as a new promotional
medium
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21. Customer Lifecycle Management
Customer Lifecycle Management
Solutions create operational
efficiencies that improve service
delivery and enhance the service
experience, benefiting the
operator and the subscriber
Adagium™ Unified Business Support
• Systems and capabilities to manage a service
provider’s business and operations, delivering
lifetime support to the operator's network and
subscriber base
dBILL Differential Charging System
• A converged billing/charging engine with real-time
capabilities that supports all customers on the same
platform
Subscription Engine
• Manage and deliver increasing volumes of
subscription services for infotainment services
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22. Managed Services
Comviva exploits its extensive
experience in the development and
deployment of value added services
to drive revenue growth with end-to-
end managed services for operators
– for both Comviva and third party
solutions. Managed VAS Services
• End-to-end service offering of the operator’s VAS
portfolio, enhancing top line revenues with guaranteed
performance against defined SLAs
Hub Solutions
• Comviva’s award-winning hub technology and solutions
speeds up service roll-out, enhancing service offerings
and reducing operational and capital expenditure
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23. Mobile Device Solutions
A comprehensive suite of
mature, standards-driven mobile
device solutions that deliver
innovation to the handset
community and put exciting
applications in the hand of the
mobile user. Browsing
• Range of applications to facilitate browsing, including
the jB5 browser
Messaging
• Applications to enable IMPS, multimedia messaging
and email
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24. Case Studies
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25. Airtel
Gaining Operational Efficiencies
Issue Solution Outcome
The operator needed a single Adagium™ Unified Business Reduced average call handling
view of operations, with Support System. Handles an time by 33%. Reduced the
consistent information being operator's entire set-up, number of call center agents
disseminated to a multitude of allowing more efficient by 15%. Increased on call or
departments. management of the operational first time resolution from 60%
environment and delivering to 85%.
A further aim was to reduce
lifetime support to the network
operational overheads and to Reduced provisioning request
and subscriber base.
streamline all customer processing time from 24 hours
interactions throughout the The single, consolidated view to immediate provisioning
customer lifecycle. of operations enables online.
appropriate prioritization of
Improved subscribers to agent
subscriber demands to better
ratio from 4,000 to 5,000.
meet subscriber expectations.
Reduced backend resolution of
escalations from 12 hours to 6
hours.
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26. Tata Communications
Rapid and Efficient Extension of Prepaid Roaming
Issue Solution Outcome
Tata Communications operates Comviva’s hub technology Launched at the 2008 Beijing
the world’s largest signalling forms the basis of Tata’s Olympics, Tata states that, ‘ICX
network. In view of the Intelligent CAMEL eXchange directly confronts the
importance of roaming (ICX) solution interoperability challenges
revenues for mobile service operators face when expanding
ICX is a prepaid centralized
providers and the major growth into developing markets with
hub that enables operators to
in the prepaid segment, Tata highly complex networks.
significantly reduce the time
wanted to address prepaid
frame and the cost of ICX now has over 10 major
interoperability issues and
implementing and maintaining carrier customers, and
enable mobile operators to
prepaid CAMEL roaming commitments from an additional
drastically reduce time to
relationships. 30 operator customers.
market and the cost of
extending prepaid roaming
services.
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27. Zain
Creating and Sustaining Subscriber Loyalty
Issue Solution Outcome
With markets becoming Adagium™ Loyalty Management Within 5 months of operation:
increasingly competitive System. • Over 40% of the overall
throughout Africa, Zain a
Subscribers enroll over various subscriber base and 72% of
major pan-African and Middle
channels and once registered, the eligible base
East operator, wanted to
increase customer loyalty, LMS tracks usage and awards • 48% of high value
reduce churn and create a points appropriately, which subscribers had enrolled
subscribers redeem proactively
lasting emotional bond. • ARPU increased 10%
or via an automated prompt.
LMS offers Zain the flexibility to among enrolled subscribers
define rules based on multiple • Churn reduced by 50%
criteria, such as subscriber among enrolled subscribers
type, validity period, and region,
among other criteria.
Note: Zain was formerly Celtel
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28. Airtel
Self Care over USSD
Issue Solution Outcome
Costs of handling postpaid USSD menu-driven access to Many postpaid and prepaid
billing queries had grown billing information. subscribers are now using
considerably, with billing USSD to gain billing
The subscriber dials *121#
related calls comprising 15% of information. Airtel now enjoys
and gains information on
total calls to the call center. 20 million hits/month* from its
billing charges.
postpaid subscriber base.
Each call lasts 30 to 40
The subscriber can also
seconds, with costs of over Airtel’s prepaid subscribers
receive an eBill over USSD.
Rs.10 per minute. The aim was generate 65 million
to reduce these costs whilst Initially, Airtel offered the hits/month*.
maintaining high levels of service only to postpaid
Airtel has significantly
subscriber satisfaction. subscribers, but now Airtel
lowered its operational costs
also offers USSD Self Care
and has maintained
services to prepaid
customer delight.
subscribers.
*Figures from December 2008
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29. Grameenphone
Exercising Social Responsibility - Extending Service Reach
Issue Solution Outcome
Extending service profitably PreTUPS™ prepaid solution. Reached out to a new market
to underserved low income Flexible electronic recharge segment. 90% of all top-ups for
segments of society. Fixed solution offering any amount low denominations and over
denomination top-ups top-up. 50% of sales taking place
prevented low income outside major metros.
Effective distribution channel
groups from subscribing to
and channel management The 12 months following launch
mobile services.
system ensures service access saw a 55% increase in the
Over 70% of population in remotest locations and subscriber base.
earns under US$2.00/day. efficient distribution of top-up
Mobile access can enhance services.
livelihoods dramatically
among bottom of pyramid
segment.
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30. Airtel
Music Mania
Issue Solution Outcome
Many VAS had been Color Ring Back Tone (CRBT). Within 6 months of launch the
introduced to the market, but Subscribers change their ring service had over 1 million
the ‘killer app’ was elusive for back tone to a song(s), which subscribers.
Airtel. is played to the caller.
As Airtel has grown, so has
Airtel wanted a service that had The wide, and frequently the uptake of this service, with
a massive appeal and was changing, range of different ‘Hello Tunes’ now widely
sustainable in the long term. songs and audio tracks on recognized as one of India’s
offer keeps subscribers hooked most popular value added
on the service. services.
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31. Bangladesh operator
Mobile Wallet Services in Bangladesh
Issue Solution Outcome
This leading Bangladesh mobiquity™ mMoney. Extends prepaid base and
operator had experienced also generates revenues from
Within the mMoney solution,
tremendous success with its providing financial services to
Comviva is providing bill
prepaid airtime transfer the unbanked population.
payments capability, P2P money
solution and wanted to build
transfer (domestic remittances) The solution can attract
on this experience by offering
as well as cash in/cash out i.e. existing and third party mobile
mobile wallet services to its
mobile wallet services subscribers.
subscriber base.
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32. Barclays
Extending Banking Services
Issue Solution Outcome
India is a country of 1.2 billion mobiquity™ mBanking. Barclays soft-launched its
people – only 300 million have Hello Money service to
By linking banking services to
access to banking services. employees and suppliers in
the mobile phone, Barclays is
early 2008, followed by full
Millions of people rely on able to radically change the
commercial launch in March.
expensive wire transfer banking landscape in India and
The subscriber base has risen
services or informal channels provide hitherto unbanked
consistently during the first
to send money – and millions people with economical,
year of operation.
of people have no access to anytime, anywhere access to
banking services at all. banking services – as well as Comviva is now working on
provide banked customers with rolling out mBanking services
greater banking convenience. for Barclays in the Middle East
and Africa.
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33. Pan-African operator
Mobile Wallet Services across Africa
Issue Solution Outcome
This leading international operator mobiquity™ mMoney. This solution will extend mobile
had deployed Comviva’s wallet services to the majority
™ Within the mMoney solution,
PreTUPS prepaid solution across of the existing prepaid base,
Comviva is providing bill
14 locations in Africa. acting as a financial services
payments capability, P2P
provider to subscribers who
Subscribers enthusiastically took money transfer (domestic
may or may not have access
up the service and showed great remittances) as well as cash
to traditional banking services.
enthusiasm for airtime top-ups in/cash out i.e. mobile wallet
and transfers. services to 12 of the operators
The operator decided to build on across Africa.
this success by offering mobile
wallet services to its customer
base.
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34. Airtel Sri Lanka
End-to-end Service Management
Issue Solution Outcome
Airtel Sri Lanka launched Managed Services. Airtel Sri Lanka launched
services in January 2009, the By entrusting the end-to-end services with close to 30 VAS
newest entrant in the Sri management of a whole suite offerings in January 2009 – of
Lankan mobile market. of services to Comviva , Airtel these, 22 services are from
Sri Lanka has exploited Comviva’s portfolio and the
Speed was of the essence in
Comviva’s significant expertise remainder from third party
going to market – but finding
in rapidly deploying and providers.
the necessary skilled
resource to deploy and managing innovative VAS and These services include
manage a range of leading support services. content platforms and
edge services was a major Comviva now manages applications, call management
challenge as was launching Comviva services and 3rd party solutions, USSD solutions,
services rapidly – and cost solutions against defined IMPS services and MIS.
effectively. SLAs. Comviva manages these
Upfront costs were reduced services end-to-end, ensuring
significantly, helping the new performance meets agreed
operator to maintain a healthy SLAs.
balance sheet.
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35. Customers and Awards
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36. Our global customer base
Customers in over 80 countries worldwide
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37. Customers
Partial list of customers
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38. Awards and recognition
2009
• Golden Peacock Award for Innovation - Comviva’s Hub solution
• Founding member of the GSMA Mobile Money for the Unbanked initiative
• GSMA Global Mobile Awards - mobiquity™ mBanking shortlisted for Best Mobile Money solution
2008
• Value Added Partner Award - Named by Airtel as their Value Added Partner for 2008
• Golden Peacock Award for Innovation 2008 - mobiquity™ Monet Hub solution
• Deloitte Technology - an Asia Fast 500 company
• GSMA Asia Congress Awards / World Communication Awards – shortlisted for mobiquity™ solutions
• AfricaCOM Awards – shortlisted for Charging Proxy enterprise solution
2007
• Golden Peacock Award for Innovation - mobiquity™ mBanking solution
• Deloitte Technology Asia Fast 500 Company
2006
• Deloitte Technology - India’s 18th fastest growing technology company; an Asia Fast 500 company
• Value Added Partner Award - Named by Airtel as their Value Added Partner for 2006
2005
• SIMagine Award - Silver prize GSMA World Congress for PreTUPS electronic prepaid refill system
™
• Red Herring Award - Named by Red Herring as an Asian Top 100 technology company
• Deloitte Technology - India’s 2nd fastest growing technology company; an Asia Fast 500 company
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39. Contact Details
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40. Contact Details
Africa Asia
sales_westafrica@comviva.com sales_india@comviva.com
sales_eastafrica@comviva.com sales_asiapacific@comviva.com
sales_southafrica@comviva.com sales_saarc@comviva.com
sales_northafrica@comviva.com
Americas Europe
sales_northamerica@comviva.com sales_europe@comviva.com
sales_cala@comviva.com
Middle East General
sales_middleeast@comviva.com info@comviva.com
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41. www.comviva.com
Thank You
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