2008 MMNPL Executive Summary
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
3,067
On Slideshare
2,856
From Embeds
211
Number of Embeds
7

Actions

Shares
Downloads
33
Comments
0
Likes
1

Embeds 211

http://mmnpl.wordpress.com 171
https://learning.dcollege.net 17
http://www.pitchengine.com 10
http://www.slideshare.net 7
http://globaldc.oracle.com 3
file:// 2
http://10.1.1.244 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. EXECUTIVE SUMMARY
  • 2. Survey Objectives
    • This survey was designed to:
      • Identify most memorable new products of 2008 among 50 new products selected by Schneider Associates, Mintel and IRI Inc.
      • Measure new product awareness and purchase
      • Identify where consumers obtain new product information
      • Identify trends that influence purchase behavior
  • 3. Survey Methodology
    • Conducted an online survey of 1,000 respondents aged 18+ who are primary household shoppers in one of the following categories:
      • Grocery
      • Personal and beauty care shopping
      • Technology
      • Toys
    • Final respondent count was census-balanced based on the following demographic markers:
      • Gender
      • Age
      • Income
      • Geographic region
    • Conducted in September 2008
  • 4. Ten Most Memorable New Products of 2008 (Aided Recall)
    • Nintendo Wii Fit
    • iPod Touch
    • Bud Light Lime
    • McDonald’s Southern Style Chicken Biscuit & Sandwich
    • Kraft Mac & Cheese Crackers
    • KY Yours + Mine Couples Lubricant
    • Gatorade G2
    • 7. Yoplait Fiber One
    • 9. MacBook Air
    • 9. Rock Band
    • 9. Burger King Apple Fries
    • 9. Neosporin Neo To Go!
    • 9. Kraft Bagel-fuls
  • 5. 69% 41% 35%
    • 69% of survey respondents could not remember a single new product launched in 2008.
  • 6.
    • 96% of respondents could not name a single new product from the top 50 new product launch list complied by Schneider Associates, Mintel and IRI.
    96% 77% 81% 57% 56% 50% 33%
  • 7. Top 10 Sources of New Product Information
    • Consumers most often used TV-based communication to learn about new products.
    • However, in-store displays/signage also seem to play an important role in the communication process.
  • 8. New Product Attribute Influence
    • Brand name is the most influential attribute for consumers buying a new product.
    • For food and beverage products, no trans fat and functional health benefits are very important—especially for women.
    • Products that were made locally or were environmentally-friendly scored high across the board, showing that consumers pay attention to where their purchases come from and their impact on the world.
    #1
  • 9. New Product Early Adopters
    • The new product category plays a role in what percentage of consumers are early adopters.
    • Age and gender clearly play a role in the likelihood of a consumer being an early adopter.
      • Women are more likely to be early adopters in the grocery and personal and beauty care product categories.
      • Men and consumers under 45 are more likely to be technology early adopters.