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Join Celtra as we discuss new possibilities that Social Rich Media unlocks for brands. Discover how brands can now easily deliver their message right where it matters most, the social news feed on mobile devices. Learn the formula of how powerful mobile social media buying/targeting is fused with a strong rich media creative to create experiences that connect and resonate with consumers.
Learn how agencies and partners collaborated on real-world success stories in social mobile brand advertising.
Key Learning Objectives
An answer to what is Social Rich Media
Insights to the value Social Rich Media brings to brands
A walkthrough the process of creating and running a Social Rich Media campaign
Deep insight into Magnum and Cadbury case studies
Ales Gabrovec, VP of Product, Celtra
Tadej Strok, Senoir Product Manager, Celtra
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
December 12, 2013