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We all know that mobile is central to people’s lives and that the changing mobile landscape means that people are increasingly connected through a raft of mobile devices and solutions. A strategic medium for brands but ultra personal for users, mobile is reshaping customer relationships and leading marketers to focus on customers first, fulfilling their requirements and delivering what they want.
Mobile is with the customer at all stages of the purchasing path. So whatever your objective, (customer recruitment, customer satisfaction or customer engagement), you must deliver the best mobile consumer journey possible.
With straightforward tips and best practices to sharpen your marketing strategy, this webinar will introduce you to the golden rules of customer engagement and show you how to forge longlasting and meaningful mobile experiences to drive sales.
You’ll learn easy ways to embrace mobile:
Understand and know your customers
Build trusted relationships via mobile
Design relevant mobile marketing content
Implement key rules to run efficient mobile marketing campaigns
Re-envision the consumer path to purchase, to deliver an effortless journey that ends in a happy transaction
Register now for this webinar – a must for any successful mobile marketing strategy!
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Presenters: Stéphanie Viriot, Strategic Marketing Analyst, Gemalto
Live Webinar Date: January 16, 2014