Social Media
Trends for
2014
#MM4EXPO
If you have any questions, please
speak up or tweet to us:
@MillenniumMKTG
#MM4EXPO
#MM4EXPO
 Content Marketing
 Google+
 Social Branding
 Hashtags
 Social on Mobile
 Micro-video
#MM4EXPO
Social Media Trends f...
#MM4EXPO
The Need for Social Media
Selling through social
channels will become
the norm.
In 2014, investment in
social med...
By the numbers:
 329 million people read blogs each
month
 27 million pieces of content are shared
each day
 9 in 10 or...
 Strong focus will continue in 2014
 Crucial to other digital marketing
techniques
 Generate shareable content to popul...
#MM4EXPO
#MM4EXPO
By the numbers:
 More than 300 million people visit
Google+ each month
 70% of business brands have a presence
on Google...
 Will become a major factor in 2014
 Influences Google’s search algorithm
 Google+ content can also rank in search
resu...
#MM4EXPO
#MM4EXPO
 Humanize your brand
 Size all graphics appropriately
 Follow guidelines
 Remain consistent with brand standards
#MM4E...
#MM4EXPO
#MM4EXPO
#MM4EXPO
 Hashtags will be everywhere
 Currently used on a variety of networks:
Facebook, Google+, Instagram, Twitter
 Capitaliz...
#MM4EXPO
#MM4EXPO
#MM4EXPO
#MM4EXPO
#MM4EXPO
By the numbers:
 Facebook has 945 million active mobile
users
 40% of YouTube’s traffic is from mobile
 Mobile traffic ...
 Social and mobile are now synonymous
 Mobile devices are main device for
accessing content
 Make sure all content disp...
#MM4EXPO
#MM4EXPO
#MM4EXPO
#MM4EXPO
By the numbers:
 More than 200 million active monthly
users on Instagram
 70% of Instagram users use the app daily
 Mor...
 Rising in popularity
 6-15 seconds long
 Delivers information quickly
 Must capture the attention of the viewer
 Mus...
#MM4EXPO
Contact Us:
Julie Braverman, Digital Marketing Manager
Christina Grieves, Social Media Specialist
social@mm4solutions.com
...
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Social Media Trends for 2014

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From the Millennium Marketing Spring Expo, this presentation focuses on new social media trends for 2014 including content marketing for social, Google+, social branding, hashtags, mobile, and micro-video.

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Social Media Trends for 2014

  1. 1. Social Media Trends for 2014 #MM4EXPO
  2. 2. If you have any questions, please speak up or tweet to us: @MillenniumMKTG #MM4EXPO #MM4EXPO
  3. 3.  Content Marketing  Google+  Social Branding  Hashtags  Social on Mobile  Micro-video #MM4EXPO Social Media Trends for 2014
  4. 4. #MM4EXPO The Need for Social Media Selling through social channels will become the norm. In 2014, investment in social media will become a necessity, not a luxury.
  5. 5. By the numbers:  329 million people read blogs each month  27 million pieces of content are shared each day  9 in 10 organizations market content #MM4EXPO Content Marketing
  6. 6.  Strong focus will continue in 2014  Crucial to other digital marketing techniques  Generate shareable content to populate social networks  Stay on top of topics relevant to your industry  Encourage employee advocacy #MM4EXPO Content Marketing
  7. 7. #MM4EXPO
  8. 8. #MM4EXPO
  9. 9. By the numbers:  More than 300 million people visit Google+ each month  70% of business brands have a presence on Google+  The +1 button is clicked more than 5 billion times a day #MM4EXPO Google+
  10. 10.  Will become a major factor in 2014  Influences Google’s search algorithm  Google+ content can also rank in search results  Recently launched +Post ads  Google Authorship  Gmail Integration #MM4EXPO Google+
  11. 11. #MM4EXPO
  12. 12. #MM4EXPO
  13. 13.  Humanize your brand  Size all graphics appropriately  Follow guidelines  Remain consistent with brand standards #MM4EXPO Social Branding
  14. 14. #MM4EXPO
  15. 15. #MM4EXPO
  16. 16. #MM4EXPO
  17. 17.  Hashtags will be everywhere  Currently used on a variety of networks: Facebook, Google+, Instagram, Twitter  Capitalize on trending topics  Create your own hashtag  Newsjacking  Trendjacking #MM4EXPO Hashtags
  18. 18. #MM4EXPO
  19. 19. #MM4EXPO
  20. 20. #MM4EXPO
  21. 21. #MM4EXPO
  22. 22. #MM4EXPO
  23. 23. By the numbers:  Facebook has 945 million active mobile users  40% of YouTube’s traffic is from mobile  Mobile traffic is projected to exceed desktop in the next 4 years #MM4EXPO Social on Mobile
  24. 24.  Social and mobile are now synonymous  Mobile devices are main device for accessing content  Make sure all content displays well on desktop and mobile  Force full site on link if content not available on mobile  Consider all platforms #MM4EXPO Social on Mobile
  25. 25. #MM4EXPO
  26. 26. #MM4EXPO
  27. 27. #MM4EXPO
  28. 28. #MM4EXPO
  29. 29. By the numbers:  More than 200 million active monthly users on Instagram  70% of Instagram users use the app daily  More than 40 million users on Vine  More than 30 million Shapchat users #MM4EXPO Micro-video
  30. 30.  Rising in popularity  6-15 seconds long  Delivers information quickly  Must capture the attention of the viewer  Must provide value  Content can be shared on other sites  Requires creativity and experimentation #MM4EXPO Micro-video
  31. 31. #MM4EXPO
  32. 32. Contact Us: Julie Braverman, Digital Marketing Manager Christina Grieves, Social Media Specialist social@mm4solutions.com 301.725.8000 Find us on Social Media! https://www.facebook.com/MillenniumMarketing https://plus.google.com/+Mm4solutions/posts http://www.linkedin.com/company/millennium-marketing-solutions https://twitter.com/MillenniumMKTG #MM4EXPO

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