The Go Local Movement


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18 slide presentation of how you can run a successful business in your community by supporting locally owned and operated restaurants and franchises. We have a working model already established in several areas throughout Houston. We can show you exactly what to do and how to do it! Everyone is going local, see how you can get involved.
Mary Leamons 713.823.1713

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The Go Local Movement

  1. 1. Thank you for your interest!<br />More information about Go Local Advertising<br />and what we can do for you!<br />
  2. 2. Company Description<br />“Eat Local” is a movement that uses strategic partnerships and places its members in direct contact with their target market(s). The movement shifts/redistributes market share from corporations to small and medium-owned business (smb) and minority and women owned business (mwbe), allowing members to benefit from superior visibility and market penetration at a significantly lower cost than other alternatives.<br />
  3. 3. Mission Statement<br />This company is a movement that encourages the community to endorse and patronize locally owned and operated businesses and franchises; leveraging various avenues of awareness and strategic partnerships.<br />
  4. 4. About Me<br />I graduated in 2001 from the University of Houston – Downtown with a business degree in general business. I returned to school to earn my teaching certification and taught 6th Grade Math in Alief, TX, then Cy-Fair ISD.<br />My twins were born in 2006. That’s when I started my current adventure as “work-at-home” mom. With the economy in the state that it was in 2008, we started brainstorming ways to make some supplemental income while I could still stay at home. Enter the creation on<br />
  5. 5. What We Are About<br />With the idea of answering the question “where is there to eat around here?” We started in 2008 as a place for the community to support locally-owned-and-operated businesses and franchises in the Cypress area.<br />We’ve had a great response from the community and our clients. People love to go local!<br />
  6. 6. Potential Licensees<br />This business will work for someone willing to create relationships with local businesses. Relationships take work. You have to be willing to cold call and follow-up (so confidence and organization is essential for success).<br />We won’t promise that it will be easy, but we will say it will be worth it!<br />
  7. 7. “Ideal” Licensee<br />Full-Time Availability<br />Experience in running their own business<br />Experience in sales<br />Experience in the restaurant industry<br />Organization and Self-Motivation<br /> Ability to work hard and sacrifice for the end result<br />These are not requirements, but recommendations for the smallest learning curve.<br />
  8. 8. What you need to get started<br />Start-up Money (explained on the next slide)<br />Working, Dependable, Flexible transportation<br />Working phone, computer, scanner/printer<br />Internet Access (laptop and aircard/hotspot is recommended)<br />Established credit to open a business bank account, credit card and Federal Tax ID number<br />
  9. 9. Starting Up<br />
  10. 10. Marketing Packages<br />(after monthly maintenance)<br />Discounts for pre-paid agreements.<br />Monthly packages require a 6 month minimum agreement and a one-time fee of $199 for ad design and setup. <br /> Artwork designed and submitted buy the customer – one-time setup fee is $125.No charge for monthly profile page and discount offer changes (up to 4).<br />
  11. 11. 12 Month Prospectus<br />
  12. 12. Expenses and Income<br />Monthly Expenses are based on:<br />Phone and Air Card ($200)<br />Marketing/Advertising Site w/SEO ($200 - $500)<br />Materials ($100)<br />Profile and Ad Costs to Go Local ($50/new client)<br />Site Maintenance to Go Local ($20/profile/month)<br />Income is based on:<br />New Clients/month ($99/mo + $99 ad creation/client)<br />Previous Client Retention (95%)<br />= 100<br /> Clients<br />Income/Expenses amounts will vary depending on licensee activity<br />
  13. 13. Online Support<br />Site loaded with local restaurants to get started<br />Hosting provided by GLA<br />Training on how to edit and update pages<br />90 days of Search Engine Optimization<br />Social Media training<br />Blog/Calendar setup and training<br />Continued support available<br />
  14. 14. Materials<br />1,000 Business Cards<br />1,000 Marketing Fliers<br />50 Media Kits<br />50 Window Decals<br />5,000 Discount Cards<br />Bookkeeping Software (with 2 hour training)<br />90 Days of Merchant Services for Payment Processing (with training)<br />
  15. 15. Sales Support<br />4 hour initial training with Regional Sales Manager<br />100 – 250 leads<br />20 hours of telemarketing services<br />Database of leads and telemarketing activity<br />Client Relationship Management Software (with training)<br />Script and Schedule of who to target and what to say<br />
  16. 16. Monthly Activity<br />A Breakdown of the monthly responsibilities for Licensee - support provided<br />Sales – finding, closing, and retaining customers<br />Marketing – letting community know about site<br />Billing – invoicing and collections<br />Client Maintenance – communication w/clients<br />Site updates/changes – profile, coupon, and ad changes<br />Social Media – update Facebook/Twitter/FourSquare<br />Newsletter – monthly e-newsletter<br />Articles with original content – for SEO<br />
  17. 17. What’s Next<br />If you have reviewed this information and feel like you are ready to get started, here are the next steps…<br />Request a Licensing Agreement<br />Ready the Licensing Fee ($15,000 made payable to Go Local Advertising via check or credit card)<br />After the Agreement has been signed by both parties and payment has been received…<br />GLA will provide a check-list of your first action items.<br />
  18. 18. Contact Information<br />Visit our website for more information<br /><br /><br />(713) 823-1713<br />THANK YOU!<br />