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The Go Local Movement

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18 slide presentation of how you can run a successful business in your community by supporting locally owned and operated restaurants and franchises. We have a working model already established in …

18 slide presentation of how you can run a successful business in your community by supporting locally owned and operated restaurants and franchises. We have a working model already established in several areas throughout Houston. We can show you exactly what to do and how to do it! Everyone is going local, see how you can get involved.
Mary Leamons 713.823.1713

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Transcript

  • 1. Thank you for your interest!
    More information about Go Local Advertising
    and what we can do for you!
  • 2. Company Description
    “Eat Local” is a movement that uses strategic partnerships and places its members in direct contact with their target market(s). The movement shifts/redistributes market share from corporations to small and medium-owned business (smb) and minority and women owned business (mwbe), allowing members to benefit from superior visibility and market penetration at a significantly lower cost than other alternatives.
  • 3. Mission Statement
    This company is a movement that encourages the community to endorse and patronize locally owned and operated businesses and franchises; leveraging various avenues of awareness and strategic partnerships.
  • 4. About Me
    I graduated in 2001 from the University of Houston – Downtown with a business degree in general business. I returned to school to earn my teaching certification and taught 6th Grade Math in Alief, TX, then Cy-Fair ISD.
    My twins were born in 2006. That’s when I started my current adventure as “work-at-home” mom. With the economy in the state that it was in 2008, we started brainstorming ways to make some supplemental income while I could still stay at home. Enter the creation on EatCypress.com
  • 5. What We Are About
    With the idea of answering the question “where is there to eat around here?” We started EatCypress.com in 2008 as a place for the community to support locally-owned-and-operated businesses and franchises in the Cypress area.
    We’ve had a great response from the community and our clients. People love to go local!
  • 6. Potential Licensees
    This business will work for someone willing to create relationships with local businesses. Relationships take work. You have to be willing to cold call and follow-up (so confidence and organization is essential for success).
    We won’t promise that it will be easy, but we will say it will be worth it!
  • 7. “Ideal” Licensee
    Full-Time Availability
    Experience in running their own business
    Experience in sales
    Experience in the restaurant industry
    Organization and Self-Motivation
    Ability to work hard and sacrifice for the end result
    These are not requirements, but recommendations for the smallest learning curve.
  • 8. What you need to get started
    Start-up Money (explained on the next slide)
    Working, Dependable, Flexible transportation
    Working phone, computer, scanner/printer
    Internet Access (laptop and aircard/hotspot is recommended)
    Established credit to open a business bank account, credit card and Federal Tax ID number
  • 9. Starting Up
  • 10. Marketing Packages
    (after monthly maintenance)
    Discounts for pre-paid agreements.
    Monthly packages require a 6 month minimum agreement and a one-time fee of $199 for ad design and setup.
    Artwork designed and submitted buy the customer – one-time setup fee is $125.No charge for monthly profile page and discount offer changes (up to 4).
  • 11. 12 Month Prospectus
  • 12. Expenses and Income
    Monthly Expenses are based on:
    Phone and Air Card ($200)
    Marketing/Advertising Site w/SEO ($200 - $500)
    Materials ($100)
    Profile and Ad Costs to Go Local ($50/new client)
    Site Maintenance to Go Local ($20/profile/month)
    Income is based on:
    New Clients/month ($99/mo + $99 ad creation/client)
    Previous Client Retention (95%)
    = 100
    Clients
    Income/Expenses amounts will vary depending on licensee activity
  • 13. Online Support
    Site loaded with local restaurants to get started
    Hosting provided by GLA
    Training on how to edit and update pages
    90 days of Search Engine Optimization
    Social Media training
    Blog/Calendar setup and training
    Continued support available
  • 14. Materials
    1,000 Business Cards
    1,000 Marketing Fliers
    50 Media Kits
    50 Window Decals
    5,000 Discount Cards
    Bookkeeping Software (with 2 hour training)
    90 Days of Merchant Services for Payment Processing (with training)
  • 15. Sales Support
    4 hour initial training with Regional Sales Manager
    100 – 250 leads
    20 hours of telemarketing services
    Database of leads and telemarketing activity
    Client Relationship Management Software (with training)
    Script and Schedule of who to target and what to say
  • 16. Monthly Activity
    A Breakdown of the monthly responsibilities for Licensee - support provided
    Sales – finding, closing, and retaining customers
    Marketing – letting community know about site
    Billing – invoicing and collections
    Client Maintenance – communication w/clients
    Site updates/changes – profile, coupon, and ad changes
    Social Media – update Facebook/Twitter/FourSquare
    Newsletter – monthly e-newsletter
    Articles with original content – for SEO
  • 17. What’s Next
    If you have reviewed this information and feel like you are ready to get started, here are the next steps…
    Request a Licensing Agreement
    Ready the Licensing Fee ($15,000 made payable to Go Local Advertising via check or credit card)
    After the Agreement has been signed by both parties and payment has been received…
    GLA will provide a check-list of your first action items.
  • 18. Contact Information
    Visit our website for more information
    http://www.GoLocalAdvertising.com
    Sales@GoLocalAdvertising.com
    (713) 823-1713
    THANK YOU!

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