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MetrixLab - Search increases market value

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Google released some findings from a test Google Netherlands conducted with Metrixlab, Heineken, and Heineken's agency Twist. They set out to find what effects paid search ads had on branding, and …

Google released some findings from a test Google Netherlands conducted with Metrixlab, Heineken, and Heineken's agency Twist. They set out to find what effects paid search ads had on branding, and were quite pleased with the results. The idea was to compare the effectiveness of search against other media as well as look at the interaction of search with those other media. They measured...

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