Authority Blogging

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Authority Blogging

  1. 1. Authority blogging For fun & profit
  2. 2. A tale of 2 bloggers
  3. 3. One fast
  4. 4. One slow
  5. 5. The slow one • Didn't post often • Didn't market • Didn't succeed
  6. 6. The fast one • Posted every day • Daily hour marketing • Succeeded
  7. 7. The truth about blogging: it's work!
  8. 8. How to win authority
  9. 9. Winning authority • Show up • Distinct POV • Read & write • Encourage comments - & respond
  10. 10. Distinct POV • People can get "news" anywhere • They want context, meaning, direction
  11. 11. Showing up • Make a schedule • Stick to it • Repeat
  12. 12. Read/write • You're writing already • Reading keeps you engaged • You become a filter & megaphone • Helps your PageRank too
  13. 13. Encourage comments • With time, commenters will provide valuable content - for free • Decide on comment tone • Moderate & respond
  14. 14. Writing • Bible: Stunk & White, Elements of Style • Make definite assertions • Edit ruthlessly • Style for the web
  15. 15. Elements of Style The only writing book you NEED
  16. 16. Make definite assertions • Clear • Decisive
  17. 17. Edit • Shorter is better • Never use 3 syllables where 2 will do • Omit needless words
  18. 18. Style for the web • 1-2 sentence paragraphs • Use bolding to break up sections • Define a style
  19. 19. Business model • Blogging only • Blogging + services • Blogging commercially
  20. 20. Blogging only • Requires ~100,000+ unique viewers/mo • Ad supported
  21. 21. Blogging + services • Analysis • Consulting • Packaged goods
  22. 22. Blogging commercially • Find a publisher - or let them find you! • Pay per view best • Can grow into writing & speaking
  23. 23. Authority blogging • Consistent • Concise • Engaged • Open
  24. 24. Good luck! You can do it.

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