1. FRONT COVER ANALYSIS1. What is the purpose of a front cover?The front cover functions as a device to entice the reader into buying it.2. What is a MASTHEAD?The masthead is the title of the magazine, usually found at the top of themagazine so it’s easy to see. The name, font and style of the masthead is carefullychosen to attract the readers attention.3. What 3 elements will be carefully considered when producing / designing themasthead?Colour: bright colours will stand out the most but only if the contrast with thebackground or main image of the magazine.Font:Style:4. What can you say about these mastheads?Good Housekeeping: when I consider only the masthead it does have a good boldfont with a bright contrasting colour to the background, the style of the text iseasy to read but it looks abit squashed up on the front cover.PC Advisor: looks boring and unexciting, when someone looks at this magazinethe first thing they will read is the tagline or main article underneath themasthead.Vogue: the style is thin and is difficult for me to read, with the contrastingcolours that change within the text, it makes it harder for me to read.5. What is a TAGLINE / STRAPLINE?Seen near the masthead, usually informs the reader what the magazine is about6. Can you think of any examples of taglines for magazines?Heads will role; OXM issue febuary 2010
2. 7. CENTRAL IMAGE / COVER IMAGE: What are the connotations of this coverimage and which coverline does it belong to?The cover image is of the singer Nicola Roberts. She’s wearing a blue piece ofclothing. The picture has been edited because the image of her is flawless. Herpose his a mix of sexiness and mystery.8. What does ANCHORAGE mean? Look at the verge cover and explain howanchorage is used to help the cover image make meaning.Anchorage is the meaning to the text, what the text actually means. In thisexample: “The girl we all want to be”, this make Nicola Roberts seem irresistible.9. What are SECONDARY IMAGES?Secondary images are smaller images usually in the corner or in an unoccupiedare of the front cover. These inform readers of another article, which isimportant, these come with their own anchor line. 10. What is the purpose of a cover-line / sell-line? Examine the cover lines on the Travel magazine and explain how they work to make meaning. Cover lines are located in numerous locations around the frontcover, they give little insights into the other articles in the magazine. There are usually about 6-12 cover lines on a magazine cover.
3. MODE OF ADDRESS: How the text speaks to the reader11. What is meant by DIRECT MODE OF ADDRESS?The cover model looking at you or pointing directly at the camera. Using 2ndperson pronouns like “you”.12. What is meant by INDIRECT MODE OF ADDRESS?Were you don’t talk to the reader, the reader is able to understand what themagazine is saying without it telling you.13. What are PUFFS and PUGS? Circle examples on the Cosmopolitan and Pugs coverPuff: this is set against the background and they often offer a freebie, incosmopolitan it says 100 extra pages and free mineral bronzer.Pugs: these normally indicate a promotion.14. What other important pieces of information will you find on a cover?Barcode, price and edition.The barcode should not obscure the front cover, best position would be in thecorner. The price is usually found near it. Edition informs the user on what weekthe magazine belongs to this helps if the magazine is released every week, theyalso tell the user what number it is, e.g: number 55415. TYPEFACEGive an example of and explain what is meant by a Serif typefaceAnd a Sans SeriftypefaceSerif is curly writing
4. Sans Serif not curly16. Colour scheme: Identify the colour scheme for each student magazineUfouria, Canada Student, Drama Student, Honor Student, Nu Life, Verge