Presented by Michael Kusters
@MKusters1
November 14, 2011
“If Facebook and Twitter had a baby, they’d call it Google+.”
Ol...
Google+ is…
• The latest social media innovation
• Clean and user-friendly
• A better way to share
• Circles
• Hangouts
• ...
Main Focus
• Making content more usable and personalized
• Improving technology
• Improving website SEO for brands, blogge...
For Business
• Blog promotion
• B2B sales
• An innovative approach to customer service and
engagement
• Superior data and ...
Pros
• Privacy settings
• Sharing options
• Friends options
• Mobile app is faster and more user-friendly
• Notification b...
Cons
• Mobile app for Android and iPhone only
• Search results
• Been on beta for too long
Successes
Failures
• Steve Yegge, a senior engineer at Google,
accidentally and publicly posted a critical analysis
about Google’s u...
References
http://www.buzzom.com/wp-content/uploads/2011/07/google-plus-
growth.png
http://www.ibtimes.com/articles/230203...
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Google+

  1. 1. Presented by Michael Kusters @MKusters1 November 14, 2011 “If Facebook and Twitter had a baby, they’d call it Google+.” Olaf Wempe, Web Developer
  2. 2. Google+ is… • The latest social media innovation • Clean and user-friendly • A better way to share • Circles • Hangouts • Sparks • More private than other social networking services • Take control of your online environment http://www.youtube.com/watch?v=hC_M6PzXS9g
  3. 3. Main Focus • Making content more usable and personalized • Improving technology • Improving website SEO for brands, bloggers, etc…
  4. 4. For Business • Blog promotion • B2B sales • An innovative approach to customer service and engagement • Superior data and analytics • Organize and segment brand enthusiasts/customers
  5. 5. Pros • Privacy settings • Sharing options • Friends options • Mobile app is faster and more user-friendly • Notification bar
  6. 6. Cons • Mobile app for Android and iPhone only • Search results • Been on beta for too long
  7. 7. Successes
  8. 8. Failures • Steve Yegge, a senior engineer at Google, accidentally and publicly posted a critical analysis about Google’s understanding of platforms, calling Google Plus a “complete failure.”
  9. 9. References http://www.buzzom.com/wp-content/uploads/2011/07/google-plus- growth.png http://www.ibtimes.com/articles/230203/20111012/google-plus- engineer-complete-failure-fail-hate-steve-yegee-reasons.htm http://www.probloggingsuccess.com/google-circles-and-sparks-what- do-bloggers-have-in-them/ http://www.slideshare.net/jbell99/google-for-brandsogilvy http://www.youtube.com/watch?v=hC_M6PzXS9g
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