140722 experience design 3
Upcoming SlideShare
Loading in...5
×
 

140722 experience design 3

on

  • 93 views

 

Statistics

Views

Total Views
93
Views on SlideShare
49
Embed Views
44

Actions

Likes
0
Downloads
0
Comments
0

2 Embeds 44

http://www.weebly.com 27
http://ggu.mkthinkstrategy.info 17

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

140722 experience design 3 140722 experience design 3 Presentation Transcript

  • Experience Design Development Golden Gate University Summer 2014 Meeting 3: July 22, 2014
  • Golden Gate University Digital Signage Programming Our Meeting Schedule 2 • June 3: Kick-Off Meeting & Persona / Experience Design Workshop • June 17: Guiding Principles & Boundaries Review; additional Personas development • July 22: Journey Mapping Workshop • August 5: Draft Requirements Document Review • August 19: Requirements Document Refinement & Draft Pricing
  • Golden Gate University Digital Signage Programming Process Overview 3 June DecemberJuly August September October November Experience Design Guiding Principles & Boundaries Requirements Document Draft Pricing Vendor Selection & Final Pricing Specification, Testing, & Procurement Delivery & Installation January we are here Committee Responsibility Business Services & Facility Responsibility Content Development Content Development
  • Golden Gate University Digital Signage Programming Experience Design Development 1:30 Review project schedule / progress 1:35 Review Meeting 2 notes and additional Personas 1:50 Review Guiding Principles 2:00 Journey Mapping Workshop 2:40 Report on Persona Mapping 2:55 Next Steps 4 Kick-Off Meeting Agenda
  • Golden Gate University Digital Signage Programming Review Meeting 2 Notes 5 EXPERIENCE DESIGN KICK-OFF MEETING NOTES GOLDEN GATE UNIVERSITY 17 JUNE 2014 MEETING TWO all content is proprietary 2Golden Gate University | Experience Design Workshop EXPERIENCE DESIGN: PERSONA DEVELOPMENT - continued from Kick-Off Meeting During the kick-off meeting, MKThink came prepared with four personas that the steering committee assisted us in further developing: a day student, a night student, a faculty/staff member, and visitors. At that time, the committee recommended we add an international student, an undergraduate student, and a prospective student. At the second meeting, the group also recommended expanding the faculty/staff personas to include a full-time staff member, a full-time faculty member, and a part-time adjunct professor. The personas are intended to represent the full range of users found at GGU so that we can properly develop the set of requirements that will guide the development of future signage, whether digital or analog, and other components of the overall experience. MEETING 2 ATTENDES: MKThink: Chloe Lauer, Doug Humphreys, Liz Lessig GGU: Scott Ciliberti, Greg Egertson, Barbrar Karlin Meeting two’s presentation can be found at ggu.mkthinkstrategy.info. We reviewed the Experience Design Guiding Principles for the first time, and those in attendance agreed that they are correct. No edits were suggested. With low attendence, we adjusted our plans for the second meeting and focused on developing additional personas, based on the group’s suggestions. We are postponing the journey mapping exercise until meeting three. FULL-TIME STAFF MEMBER DETAILS: Name: Thomas Position: Student Services Director Special Interest: Wine Age: 40 Personality: hard working, keeps to himself DESCRIPTION: Thomas has been working at GGU for over 15 years. He is connected with some staff members but does not know many of the newer ones. Thomas is loyal to the school and his department and interested in knowing what is happening on campus, even if he does not attend many events. NEEDS TO KNOW: holidays realm of student services mobile app with the latest information from his department updates and notifications on FULL-TIME TENURED PROFESSOR DETAILS: Name: Caroline Type of Faculty: Full-Time Professor Class Location: Business School School Interests: Advising & mentoring Age: 60 Personality: kind, loyal, respectful DESCRIPTION: Caroline has been teaching at GGU for over 25 years. She is proud of GGU and loves mentoring students and has a few close relationships with other tenured professors in her school. Recently, she started working with a Law Professor on a scholarly collaboration. She is open to some new technology but is very busy, so blogs only occassionally. NEEDS TO KNOW: with her student mentees accomplishments with GGU online she teaches at night broader SF business community a b c d e f g h i j PART-TIME ADJUNCT PROFESSOR DETAILS: Name: Andrew Position: Adjunct Professor Height: very tall Works: in the city; walks to GGU DESCRIPTION: Andrew is a dedicated adjunct professor and loves working with GGU students. Besides teaching, he also mentors students within a special-interest club. He likes to stay aware of what’s going on around campus and participates when he can, which isn’t too often, since he has a full-time job and a family! NEEDS: and school activities QUESTION: with and clear on school pride, vision, identity, procedures, and policies?
  • Golden Gate University Digital Signage Programming Additional Personas Development 6 INTERNATIONAL STUDENT DETAILS: Name: Ming Type of Student: Business Student Degree Program: Master of Business Administration Special Interest: Micro finance Age: 27 Personality: Entitled, wealthy, bright DESCRIPTION: Ming is a very driven student from Beijing, China. While she has a working knowledge of English, she is still shy about speaking during class and giving presentations. Therefore, she is enrolled in the GGU PLUS (Preparation in Language and University Studies) program. Her famliy has high expectations for her and her education. NEEDS TO KNOW: business world in the USA and her own language belongings during the day - is on campus for many hours entertainment
  • Golden Gate University Digital Signage Programming Additional Personas Development 7 PROSPECTIVE STUDENT DETAILS: Name: Jonas Type of Student: Business and Law Possible Degree Program: MBA/JD Special Interest: Corporate Law Age: 26 DESCRIPTION: Jonas moved to San Francisco from Minnesota a few years ago and has recently arrived at a professional focus and clear educational pathway. He is looking at joint MBA / JD programs in the Bay Area that will prepare him for work at the intersection of law, technology, and entrepreneurship. He may skip the academic route and choose to join a tech company and learn on the job. NEEDS: is the eduction relevant? online location links prospective students connections Rocketspace, WeWork
  • Golden Gate University Digital Signage Programming Additional Personas Development 8 UNDERGRADUATE STUDENT DETAILS: Name: Heather Type of Student: Business Student Degree Program: Bachelor of Science Special Interest: Accounting & Auditing Age: 34 Personality: Warm, honest, stressed DESCRIPTION: A mother of three, Heather is returning to school to complete her undergraduate education. Her facility with highly detailed numerical work has led her to pursue this degree, and she is very excited! Now that her youngest is in school, she has more time to devote to her own pursuits. At the same time, she is nervous about her academic performance. NEEDS: encouragement and support her position degree completion can focus apart from her kids
  • Golden Gate University Digital Signage Programming 9 Additional Personas Development FULL-TIME TENURED PROFESSOR DETAILS: Name: Caroline Type of Faculty: Full-Time Professor Class Location: Business School School Interests: Advising & mentoring Age: 60 Personality: kind, loyal, respectful DESCRIPTION: Caroline has been teaching at GGU for over 25 years. She is proud of GGU and loves mentoring students and has a few close relationships with other tenured professors in her school. Recently, she started working with a Law Professor on a scholarly collaboration. She is open to some new technology but is very busy, so blogs only occassionally. NEEDS TO KNOW: with her student mentees accomplishments with GGU online she teaches at night broader SF business community
  • Golden Gate University Digital Signage Programming 10 Additional Personas Development FULL-TIME STAFF MEMBER DETAILS: Name: Thomas Position: Student Services Director Special Interest: Wine Age: 40 Personality: hard working, keeps to himself DESCRIPTION: Thomas has been working at GGU for over 15 years. He is connected with some staff members but does not know many of the newer ones. Thomas is loyal to the school and his department and interested in knowing what is happening on campus, even if he does not attend many events. NEEDS TO KNOW: holidays realm of student services mobile app with the latest information from his department updates and notifications on
  • Golden Gate University Digital Signage Programming Guiding Principles page 1 11 CONTENT shall / shall be… • Clear, direct, relevant, and quick • Warm, welcoming, and “human” • Consistent with the GGU brand and the overall university aesthetic: clean, professional, up-to-date, alive • Integrated across platforms, especially mobile • Promote student and employee engagement, instill pride in GGU, and represent GGU’s vision and legacy • Consider user needs (e.g. ESL) and incorporate visual cues / icons where possible +++++ • When required, selected signs may be interactive to engage the user and provide an additional layer of personalized information; these must be easy to use
  • Golden Gate University Digital Signage Programming DRAFT Guiding Principles page 2 12 FUNCTIONS • Primary, secondary, and tertiary functions for each sign shall be defined from the following choices: • Way finding • Internal news / deadlines / calendar • Promotion (of GGU related courses, events, activities) / information • Events advertisement • Education • Brand / identity / pride • Emergency preparedness • News • Entertainment • Advertisement (money generating) (?) • Other !TYPES and LOCATIONS • A set of physical signage types / designs shall be specified • Signage types and locations must align with each sign’s function(s) and content • Mounting shall be elegant and thoughtful
  • Golden Gate University Digital Signage Programming Mental Mapping Kevin Lynch, The Image of the City 13
  • Golden Gate University Digital Signage Programming Mental Mapping Liz’s Journey to 6211 14
  • Golden Gate University Digital Signage Programming Tools for developing your own mental map* 15 PATH - A path consists of channels along which the observer moves — these can be streets, paths, transit routes, hallways, etc. *These concepts are drawn from Kevin Lynch’s seminal work, Image of the City. ZONES - Zones are larger areas held together by some commonality — this can range from a department in GGU to an area of interaction. Edges - are boundaries that separate one area from another — these can be physical edges such as walls, doorways, and elevators, or they can be less defined edges that an individual may perceive as a barrier. LANDMARKS - are a point of reference — they are often physical structures such as a building, sign, or geographic feature that allows the individual to better understand and navigate their built environment. VISUAL REFERENCE - an object or point of reference that an observing and effects their personal navigation of their space POINTS OF CONFUSION- location where a observe may encounter confusion on direction
  • Golden Gate University Digital Signage Programming Your Mental Map 16 1. Each of you will be given a blank piece of paper 2. Use the tools and notation device provided in the previous slide 3. Map the journey to your office from the point of arrival at GGU 4. There are 10 minutes for this exercise
  • Golden Gate University Digital Signage Programming Create Mental Maps for each of the GGU Personas 17 DAY STUDENT DETAILS: Name: Kelsey Type of Student: Law Student Degree Program: JD Full-Time Program Special Interest: Environmental Law Age: 27 years old Personality: Type A, East Coast DESCRIPTION: Kelsey is a passionate environmentalist whose undergraduate degree is in environmental science. An East Coast transplant, she is in her 2nd year of the three year program and is finally getting an understanding of how to best leverage the resources that GGU and San Francisco have to offer. NEED TO KNOW: and tasks Scale: 3/32" = 1'-0" FIRST FLOOR PLAN 1 Destination
  • Golden Gate University Digital Signage Programming Next Steps 18 • MKThink: • Revise Guiding Principles as required • Integrate Guiding Principles, personas, collage activity, and journey mapping into draft requirements document ! • Next meeting: Review revised Guiding Principles and draft requirements document • After that: Revise final requirements document