140603 GGU Experience Design Kick-Off
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140603 GGU Experience Design Kick-Off

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140603 GGU Experience Design Kick-Off 140603 GGU Experience Design Kick-Off Presentation Transcript

  • Experience Design Development Golden Gate University Summer 2014 Meeting 1: June 3, 2014
  • Golden Gate University Digital Signage Programming Experience Design Development • Context • Process Overview • Purposes of Signage; How Digital is Distinct • Persona Development • Experience Design Workshop • Next Steps Doug Humphreys // VP, Consulting; Experience Design & Digital Signage Expert ! Liz Lessig // Strategist ! Chloé Lauer // Project Manager, Point-of-Contact 2 Kick-Off Meeting Agenda
  • Golden Gate University Digital Signage Programming Process Overview 3 June DecemberJuly August September October November Experience Design Guiding Principles & Boundaries Requirements Document Draft Pricing Vendor Selection & Final Pricing Specification, Testing, & Procurement Delivery & Installation January we are here Committee Responsibility Business Services & Facility Responsibility Content Development Content Development
  • Golden Gate University Digital Signage Programming Our Meeting Schedule 4 • June 3: Kick-Off Meeting & Persona / Experience Design Workshop • June 17: Guiding Principles & Boundaries Review and Journey Mapping Workshop • July 22: Requirements Document Draft • August 5: Requirements Document Refinement • August 19: Final Requirements Document Edits & Draft Pricing
  • Golden Gate University Digital Signage Programming Context Golden Gate University currently communicates with a variety of analog signage types… 5
  • Golden Gate University Digital Signage Programming Context …and wants to enter the digital signage realm. 6
  • Golden Gate University Digital Signage Programming Both analog and digital watches tell time… 7
  • Golden Gate University Digital Signage Programming …digital watches also engage, provide addt’l content, and offer feedback 8
  • Golden Gate University Digital Signage Programming Similarly, analog and digital SIGNAGE address the same needs… 9 INFORM GUIDE & DIRECT INSTILL PRIDE DEFINE BRAND & IDENTITY DISTINGUISH PLACES & SPACES
  • Golden Gate University Digital Signage Programming …digital signage can also engage and offer additional, changing content 10 analog digital INFORM
  • Golden Gate University Digital Signage Programming …digital signage can also engage and offer additional, changing content 11 analog digital GUIDE & DIRECT
  • Golden Gate University Digital Signage Programming …digital signage can also engage and offer additional, changing content 12 DEFINE BRAND & IDENTITY analog digital
  • Golden Gate University Digital Signage Programming …digital signage can also engage and offer additional, changing content 13 INSTILL PRIDE analog digital
  • Golden Gate University Digital Signage Programming …digital signage can also engage and offer additional, changing content 14 DISTINGUISH PLACES & SPACES analog digital
  • Golden Gate University Digital Signage Programming Persona Development 15 CURRENT DAY STUDENT WHO: TYPE OF STUDENT: DEGREE PROGRAM: SPECIAL INTEREST: DESCRIPTION: Kelsey Law Student JD Full-Time Program Environmental Law Kelsey is a passionate environmentalist whose undergraduate degree is in environmental science. An East Coast transplant, she is in her 2nd year of the three year program and is finally getting an understanding of how to best leverage the resources that GGU and San Francisco have to offer.
  • Golden Gate University Digital Signage Programming Persona Development 16 CURRENT NIGHT STUDENT WHO: TYPE OF STUDENT: DEGREE PROGRAM: SPECIAL INTEREST: DESCRIPTION: Miguel Business Student Masters of Business Administration Entrepreneurship Andrew is a Bay Area native who grew up and still lives in Walnut Creek getting his masters degree in Business. He works full-time in the Financial District in sales at a tech start up and commutes by BART; he loves the University’s convenient location. After graduating, he plans to start his own business.
  • Golden Gate University Digital Signage Programming Persona Development 17 GGU EMPLOYEE (admin/staff/faculty) WHO: TITLE: YEARS EMPLOYED: DESCRIPTION: Andrew Adjunct Professor Five years Andrew is a dedicated adjunct professor and loves working with GGU students. Besides teaching, he also mentors students within a special-interest club. He likes to stay aware of what’s going on around campus and participates when he can, which isn’t too often, since he has a full-time job and a family!
  • Golden Gate University Digital Signage Programming Persona Development 18 VISITOR(s) TO GGU WHO: TITLE: YEARS EMPLOYED: DESCRIPTION: Alice and Amit Recruiting at Job Fair 2.5 hours Alice and Amit work at Deloitte and are representing their company at a job fair hosted by GGU. They have never been to GGU before and need to know how to get to the event and who to ask for help should they run into any challenges as they set up their booth. They expect a great turnout of GGU students!
  • Golden Gate University Digital Signage Programming Next Steps 19 • MKThink: • Translate persona and experience design workshop outputs into draft Guiding Principles & Boundaries • Prepare Journey Mapping Exercise ! • Next meeting: review and refine Guiding Principles & Boundaries; engage in Journey Mapping Exercise • After that: Draft a requirements document, including number and type of signs and possible locations