Priceline

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  • The case had some good points and bad points. One good point is that it was very straight to the point on the issues discussed. The case was very easy to read and understand. One bad point is that I wish some of the issues were more detailed. For example, Issues and Competition could have more information. Overall, good case!
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  • + interesting case, good overview
    - elaborate on details, include metrics, include references
    Thomas
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Priceline

  1. 1. By Yu-Chen Hsu
  2. 2. changing the conventional marketing system by introducing a role reversal of the traditional seller-buyer system. the first company gave the buyer the power to name the maximum price he/she could afford.
  3. 3. Priceline defied conventional wisdom by hiring a celebrity to market its web-based services. sweepstakes and incentives offered to affiliated websites helped increase the number of visitors to the website.
  4. 4. experienced instantaneous success in the Internet community, and reached its $1MM in just over a year of its inception. Their model was horizontally scalable as well, and so lent it to businesses such as groceries, car rentals, and long distance telephone systems.
  5. 5. Expedia copied Priceline's model. losing their customer.
  6. 6.  focus on "time-sensitive" goods such as hotel rooms, airline tickets, car rentals etc. the company needs to find ways to educate the target market about their offerings.  Customer relationships. “try it for free”.

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