Mktg 6000 mc donalds


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  • Thanks Brittany and SueAnn for your comments.

    And Brittany, yes, there are some information and statistics on McDonald's famous campaign 'i'm Lovin' it'. I wish I could put everything in my power point. In fact, since the launch of the campaign, McDonald's has increased its sales tremendously. In the past 10 years, its annual revenue has increased by 5% and in 2010 alone, there was an increase of 5.86%. Below is the link for more information on their revenues, cash flow, and dividends.

    Also, I did not create a references slide, but I did cite ideas or words that are not my own. I also put the source in a bracket. -- Rona Nindya
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  • Rona- Good Presentation. You have some very good information that was presented on the slides; however it would have been nice to see more statistics on how the 'I'm Lovin' It' campaign was beneficial to McDonalds. Did it raise their revenue tremendously, moderately or not very much? Also, I noticed that your references slide was missing. Overall, your presentation was nicely organized and easy to read.

    Brittany Chatterson
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  • Rona - I like your presentation. You gave good marketing information and it was easy to follow. I liked your use of pictures and logos, it made it easy to quickly recognize items and competitors. It was an interesting presentation. Thank you.
    SueAnn Wells
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Mktg 6000 mc donalds

  1. 1. Rona Nindya
  2. 2. <ul><li>In 1955, Ray Kroc founded the McDonald’s Corporation </li></ul><ul><li>In 1958, McDonald’s sold its 100 millionth hamburger </li></ul><ul><li>Today, it is the largest food service company with 32,000 restaurants in 117 countries </li></ul><ul><li>McDonald’s serves 60 million customers and employs 1.7 million people across the globe </li></ul><ul><li>* Data taken from McDonald’s official website </li></ul>
  3. 3. <ul><li>“ In business for yourself, but not by yourself.” —Ray Kroc </li></ul><ul><li>Kroc’s philosophy was based on a 3-legged stool: McDonald’s, the franchisees, and McDonald’s suppliers.   </li></ul><ul><li>Kroc believed in the entrepreneurial spirit and rewarded his franchisees for their creativity </li></ul><ul><li>In fact, the Big Mac, Filet-O-Fish, and the Egg McMuffin were created by franchisees </li></ul>
  4. 5. <ul><li>“ If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value , I think I’d probably be able to bridge the Atlantic Ocean with them.” —Ray Kroc </li></ul><ul><li>Brand image such as fun, children, convenience, and golden arches </li></ul><ul><li>Innovation including new menu items </li></ul>
  5. 6. <ul><li>Targeting adults with McCafe specialty drinks, fruit smoothies, and fancy looking stores with wireless internet access </li></ul><ul><li>Targeting kids </li></ul><ul><li>Spending about $1.5 billion a year on advertising </li></ul>
  6. 7. <ul><li>i’m lovin’ it </li></ul><ul><li>Business strategy to connect with customers all around the world </li></ul><ul><li>Grammar, punctuation, and font type used represent attitudes and culture of today’s urban generation </li></ul>
  7. 8. <ul><li>“’ i’m lovin’ it campaign is a new way of connecting with our customers and it will rekindle the emotional bond our customers have with McDonald’s through a campaign that depicts how people live, what they love about life and what they love about McDonald’s.” (Bill Lamar, Sr. V.P. and CMO of McDonald’s USA, 2003) </li></ul>
  8. 9. <ul><li>Advertising </li></ul><ul><li>Public relations </li></ul><ul><li>Sales promotions </li></ul><ul><li>Digital Marketing </li></ul>
  9. 10. <ul><li>Newspapers, magazines, televisions, radios, and billboards </li></ul><ul><li>Wide variety of advertising campaigns in various countries, but the image and the message conveyed are the same everywhere </li></ul><ul><li>“ Think global, act local” </li></ul>
  10. 11. <ul><li>Hello Kitty watches, Disney toys, fun stickers, and other toys for their “happy meals” </li></ul><ul><li>Sports sponsorship </li></ul><ul><li>Ronald McDonald House Charities </li></ul>
  11. 12. <ul><li>“ balanced, active lifestyles” phrase which includes more menu choices, more accessible information, and better health </li></ul><ul><li>Discounts and deals to appeal to cost-conscious people </li></ul>
  12. 13. <ul><li>Mobile marketing to foster a relationship with customers and to download McDonald’s free wallpaper and mobile games </li></ul><ul><li>Video games, such as “Sharkbait” </li></ul><ul><li>In 2007, McDonald’s virtual campaign web site was launched by Dallas-based Moroch Partners (Puhova, 2007) </li></ul>
  13. 14. <ul><li>Develop brand image </li></ul><ul><li>Differentiate from competitors </li></ul><ul><li>Define target market </li></ul><ul><li>Establish marketing mix </li></ul><ul><li>Introduce marketing campaign </li></ul><ul><li>Execute marketing strategies </li></ul>