Your SlideShare is downloading. ×
0
Marketing Strategy Analysis Apple iPhone
Marketing Strategy Analysis Apple iPhone
Marketing Strategy Analysis Apple iPhone
Marketing Strategy Analysis Apple iPhone
Marketing Strategy Analysis Apple iPhone
Marketing Strategy Analysis Apple iPhone
Marketing Strategy Analysis Apple iPhone
Marketing Strategy Analysis Apple iPhone
Marketing Strategy Analysis Apple iPhone
Marketing Strategy Analysis Apple iPhone
Marketing Strategy Analysis Apple iPhone
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Marketing Strategy Analysis Apple iPhone

36,075

Published on

Published in: Education
2 Comments
10 Likes
Statistics
Notes
  • Hiya, I am compelting a EDMS and have to comlete a paper on the iphone, please could you send me a copy of your presentation to: sandhbryce@aol.com Many thanks
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Hi Christine, I really like your presentation. It has a lot of good information. It helps me understand more about Apple’s marketing. But I am not sure if you included its marketing campaign and how it is different from its competitors. But overall, it is well done! -- Rona Nindya
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
36,075
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
914
Comments
2
Likes
10
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Marketing Strategy Analysis<br />Apple Inc.<br />iPhone<br />Christine Yang<br />
  • 2. Apple Marketing Strategies <br /><ul><li>Apple rank #1 as the most admired company by Fortune.
  • 3. Marketing mix and market segmentation.
  • 4. High secrecy.
  • 5. Creating innovative products and services aligned with a digital hub strategy, whereby Apple computer function as the digital hub for digital devices.
  • 6. Apple fully understands that all aspects of the customer experience are important and that all brand touch points must reinforce the Apple brand.
  • 7. Advertisement designed to reflect their products to creative individuals. </li></li></ul><li>IiPhone<br /><ul><li>Apple released the 1st generation iPhone on</li></ul> June 29, 2007.<br /><ul><li> Rumor of 5th generation iPhone to be release in Summer, 2011. </li></li></ul><li>Prices<br /><ul><li>1st generation 4G iPhone $499, 8G iPhone $599.
  • 8. Current iPhone 4 16G $199, 32G $299 with two year contract.
  • 9. iPhone 3GS still available at AT&T for $49 with two year contract.</li></li></ul><li>Features<br /><ul><li>3.5 inch touch display.
  • 10. Digital camera.
  • 11. Web browsing.
  • 12. Phone.
  • 13. E-mail .
  • 14. Game center.
  • 15. Ipod MP3 player.</li></li></ul><li>Additional Current iPhone Features<br /><ul><li>High Definition Video Recording and Editing.
  • 16. Dual camera.
  • 17. Video phone.
  • 18. Multitasking.
  • 19. Retina Display. </li></li></ul><li>Marketing Strategies<br />Target Market:<br /><ul><li>Primary customer targets is the middle-upper income professional to coordinate their busy schedules and communicate with colleagues, friends and family.
  • 20. Secondary consumer targets are high school, college and graduate students who need one portable multifunction device. </li></li></ul><li>Marketing Strategies<br />iPhone Strategies:<br /><ul><li>Brand Awareness.
  • 21. Ease-of-use.
  • 22. Compatibility with iTunes and Mac/Apple Products for upgradeability.
  • 23. Secrecy prior to new product launch.
  • 24. Promoted as both professional and hip.</li></li></ul><li>Market Shares and Profits<br /><ul><li>17.25% of smart phone market.
  • 25. 4.2% of phone market.
  • 26. 51% share of overall phone market profits.
  • 27. 22% share of overall phone revenues.</li></ul>*fourth quarter of 2010<br />
  • 28. Competitions <br />Smartphone Shares<br /><ul><li>Android 33%
  • 29. Blackberry 28.9%
  • 30. iPhone 25.%
  • 31. Windows 7.7%
  • 32. Others 5%</li></ul> *comScore between November 2010 and February 2011<br />
  • 33. Conclusion<br /><ul><li>Due to their secrecy, innovation, branding and product to product connectivity and compatibility, iPhone is the most sought after mobile device and is the market leader in the mobile market.</li>

×