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Gatorade presentation

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  • + good example and well presented
    - spelling & grammar, elaborate on other Ps besides the product, include metrics, for instance here is a post on what Gatorade does to analyze social media buzz: http://mashable.com/2010/06/15/gatorade-social-media-mission-control/
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Transcript

  • 1. Marketing Strategy
  • 2.  Executive summary  The early days of Gatorade  Promotion activities  GSSI: Gatorade Sports Science Institute  Promoting in professional sports  Segmenting the products  Competitors of Gatorade  Conclusion of the G success
  • 3. Gatorade, which is one of the most well know sports drink brands in the world and it has supported millions of athletes to strengthen their performances for over 40 years. One of the successful factors of Gatorade is GSSI, which is an institute of Gatorade, which strives on researching the positive factors that can help an athlete to keep and recover their condition during an exercising period and practicing the experiments in order to devise better sports drinks to consumers. Consumers can get the convincing information of the sports drinks and gain the other exercising knowledge by the website. Gatorade has used different promotion strategies to attract the consumers and never stop finding new ingredients which can help their products to go on the right track.
  • 4.  In 1965, the University of Florida football team assistant coach considered about some players were losing too much energy and strength during the summer season.
  • 5.  Some players who were easy to exhaust in the summertime is locking in fluids and electrolytes.  First Gatorade released after the research in 1965 .  It helped the University of Florida football team that had a successful outcome in 1966.
  • 6.  GSSI- Gatorade Sports Science Institute  Promoting in professional sports  Segmenting the products
  • 7. The purpose of GSSI  Researching the positive factors that can help an athlete to keep and recover their condition during an exercising period.
  • 8.  Practicing the experiments in order to devise better sports drinks to consumers.  Developed and updated the exercising knowledge for 20 years.  Provides detailed information on the website.
  • 9.  The official sports drink of almost all the professional sports leagues .  Includes the NBA, PGA, MLB, and MLS in the United States.
  • 10.  Sponsoring the professional sports competitions in order to promote their products on the field.  People can see their drinks and marks that places in the ball parks when they set in the stand or throughout media.
  • 11.  Keeping seek the successful athletes to be the brand representative.  Realized that an outstanding athlete have an effective impact on consumers’ mind.  Consumers sometimes purchase the icon rather than the product.
  • 12. Gatorade provides certain types of products to target certain types of consumers. GATORADE The G Natural The G Series The G Series Pro
  • 13. The G Natural sports drink  Contains all natural ingredients  Prepared for the consumers who want to enhance their condition by drinking natural ingredients beverage while exercises
  • 14. The G Series sports drink  The BEFORE, which can help athletes to have maximum energy before a competition.  The DURING, which can quickly resupply the needed energy to the athletes while exercises.  The AFTER, which is a recovered drink for people who after exercised. It can help athletes to relieve the muscle and regain the energy.
  • 15. The G Pro sports drink  Special for the professional athletes who have frequently completions or performances.  The G pro series can enhance the muscle and supply the necessary nutrition to the professional athletes.
  • 16.  Manufactured by Coca-Cola Company.  Constructed with several professional athletes for representing their products.  The zero calorie sports drinks PROWERADE ZERO which has successfully attracted female consumers.
  • 17.  Sponsored diverse sports in the United State, such as BMX, Formula 1, and X-Games series.  Provides mixed drinks which is the energy drink blend with the other beverage, such as tea or coffee.  Has over 20 tests of energy drinks.
  • 18.  Gatorade has successfully dominated the U.S. sports drinks market because it has a great organization in researching better nutrition for the people and using proper promoting strategies to effect consumers’ decision. MAHALO~