YouTube: Engagement and Analysis

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Presented January 22, 2010 at the Southwest Florida Chapter of the Florida Public Relations Assoc. Social Media Cafe. A detailed look at YouTube, what is on YouTube, why use YouTube, how YouTube is currently used for community engagement and how to analyze impact on YouTube.

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  • YouTube: Engagement and Analysis

    1. 1. Engagement and Analysis Michelle K. Gardner, MSM Florida Institute of Government University of Central Florida
    2. 2. Today’s Ideas  What is YouTube?  How is your community using it?  How can you use it to engage your community?  Is there any way to measure it?
    3. 3. Dramatic Chipmunk - http://www.youtube.com/watch?v=y8Kyi0WNg40
    4. 4. What is ? • YouTube is the leader in online video, and the premier destination to watch and share original videos worldwide through a Web experience. YouTube allows people to easily upload and share video clips on and across the Internet through websites, mobile devices, blogs, and email. (YouTube Company History Page)
    5. 5. Why use ? “While getting on board with these new media tools has taken a culture change, agency leaders have begun  to realize that when citizens search for information from the government, they want to use the same  avenues they do in their everyday lives.” Elizabeth Newell Social Butterflies. Government Executive, February 2009.
    6. 6. Benefits of • Available 24/7 • Non-static information and content • Multi-viewer video • Video uploaded to YouTube’s servers - not yours
    7. 7. What is on ?
    8. 8. This slide was a mash up of these three videos - used to explain the reach of a simple home wedding video on the Internet. JK Wedding Entrance Dance: http://www.youtube.com/watch?v=4-94JhLEiN0 JK Wedding Dancers on the Today Show: http://www.youtube.com/watch? v=aQMNqHFwyQw JK Wedding spoof on The Office (NBC) http://www.youtube.com/watch?v=fX7iwwB9zQ4
    9. 9. Citizen Engagement • Motivating a group of citizens to an active role in community issues and the distribution of resources within the community • Knowledge is the best tool for engaging your citizens.
    10. 10. http://www.youtube.com/watch?v=VVt62_dt67U
    11. 11. Options for your content • In - house • Camera, Tri-pod, Video-editing software, staff for video content • Engage the Community • Colleges • Citizens
    12. 12. Phil’s Phirst Film http://www.youtube.com/watch?v=axM_JPKanxg Subterranean Paper Filing Blues - i-file your taxes http://www.youtube.com/watch?v=_7r6ySFRMyI
    13. 13. Measuring • Create a YouTube account • Upload • Promote • Link • Imbed • Insight
    14. 14. A picture is worth a thousand Questions? words but a video is worth a million! Michelle K. Gardner, MSM Florida Institute of Government University of Central Florida gardner@mail.ucf.edu

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