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Utilizing YouTube for Citizen Engagement
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Utilizing YouTube for Citizen Engagement

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How to use social media specifically YouTube to engage citizens in the government system. Focused on local and state government. Presentation made Sept 17, 2009 at the National Assoc of Government …

How to use social media specifically YouTube to engage citizens in the government system. Focused on local and state government. Presentation made Sept 17, 2009 at the National Assoc of Government Webmaster Conference.


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    • 1. Utilizing For Citizen Engagement Michelle K. Gardner, MSM Florida Institute of Government University of Central Florida
    • 2. About this Presentation • This presentation contains video content • Although that content was removed for this upload, the links to the YouTube videos are provided in place of the actual videos • If any of the links disappear please feel free to email me for updated links gardner@mail.ucf.edu
    • 3. Dramatic Chipmunk - http://www.youtube.com/watch? v=y8Kyi0WNg40
    • 4. Today’s Ideas • Where are your citizens? • What are they doing there? • What is citizen engagment? • What is ? • How can you use to engage your citizens?
    • 5. Where are your citizens?
    • 6. Where are your citizens?
    • 7. Statistics
    • 8. Statistics • 51% of Social Network users have 2 or more online profiles • 74% of Internet users got news on the 2008 elections on the WWW – 60% of these used some form of video.
    • 9. What is ?
    • 10. What is ? • YouTube is the leader in online video, and the premier destination to watch and share original videos worldwide through a Web experience. YouTube allows people to easily upload and share video clips on and across the Internet through websites, mobile devices, blogs, and email. (YouTube Company History Page)
    • 11. Why use ?
    • 12. Why use ? “While getting on board with these new media tools has taken a culture change, agency leaders have begun to realize that when citizens search for information from the government, they want to use the same avenues they do in their everyday lives.” Elizabeth Newell Social Butterflies. Government Executive, February 2009.
    • 13. Benefits of • Available 24/7 • Non-static information and content • Multi-viewer video • Video uploaded to YouTube’s servers - not yours
    • 14. What is Citizen Engagement?
    • 15. What is Citizen Engagement? • Motivating a group of citizens to an active role in community issues and the distribution of resources within the community • Knowledge is the best tool for engaging your citizens.
    • 16. Collaborative Engagement Crowd Sourcing Citizen Sourcing • Mass Collaboration on a • Poll citizens on ideas proposed problem or for proposed a project topic • Evaluate the ideas • Wikipedia • Your citizens • Best ideas due to proposed the ideas - contributions from buy-in is almost many SMEs guaranteed
    • 17. How can you engage citizens?
    • 18. How can you engage citizens? knowledGe opEnness sharinG pArtnership Community iNclusion transparEncy
    • 19. What is on ?
    • 20. This slide is a mash-up of these videos: Numa Numa - http://www.youtube.com/watch?v=KmtzQCSh6xk Star Wars According to a Three Year Old - http://www.youtube.com/watch?v=EBM854BTGL0 Jon Stewart on Crossfire - http://www.youtube.com/watch?v=aFQFB5YpDZE Two Cats Talking - http://www.youtube.com/watch?v=z3U0udLH974 Translated - Two Cats Talking http://www.youtube.com/watch?v=1JynBEX_kg8 Chocolate Rain - http://www.youtube.com/watch?v=EwTZ2xpQwpA The Mysterious Ticking Noise - Potter Puppet Pals - http://www.youtube.com/watch?v=Tx1XIm6q4r4 Hahaha (Haha Baby) - http://www.youtube.com/watch?v=5P6UU6m3cqk Charlie bit my finger - again! - http://www.youtube.com/watch?v=_OBlgSz8sSM Evolution of Dance - http://www.youtube.com/watch?v=dMH0bHeiRNg
    • 21. • Current Stats on YouTube: • 20 hours of video is uploaded every minute • Ranking.com as of July 2009: • YouTube is ranked 5th for web hits • YouTube is ranked 1st for Internet base social networking hits • followed by Facebook, MySpace and Twitter
    • 22. http://www.youtube.com/watch?v=VVt62_dt67U
    • 23. How can you use ? • Create a Channel for your city or county • is not television. » http://www.youtube.com/watch?v=l2mcdS6ioo8 • Find the top three ideas that matter - right now
    • 24. Virginia DOT Pothole Video http://www.youtube.com/watch?v=Ee5JauQk44M
    • 25. VDOT on .
    • 26. VDOT on . Good: Improvements: – Channel – Middle Image – VDOT logo – Web Links? – Information ‣ embed ‣ target – Contact – Length
    • 27. Phil’s Phirst Film http://www.youtube.com/watch?v=axM_JPKanxg Subterranean Paper Filing Blues - i-file your taxes http://www.youtube.com/watch?v=_7r6ySFRMyI
    • 28. Options for creating your video
    • 29. Options for creating your video • In house • Equipment: Video Camera, Tripod, Video Editing Software, staff for ideas and video content • Look to the community • Colleges • Citizens
    • 30. Updates to # of Views Video Title July 2009 Sept 2009 % of increase Dramatic Chipmunk 36,767,564 38,195,845 4% Numa Numa 4,220,551 4,519,906 7% Star Wars According to a 12,431,932 12,378,366 ?? 3 year-old Two Cats Talking 21,725,986 22,504,217 3.5% “” “” “” Translated 11,830,452 13,098,843 11% Chocolate Rain 39,524,682 41,465,738 5% Potter Puppet Pals 64,812,908 68,264,470 5% Hahaha 87,574,681 91,284,040 4% Evolution of Dance 122,942,470 125,953,621 2.4% Vdot Potholes Video 1080 1162 7.6%
    • 31. Questions? A picture is worth a thousand words. A video is worth a million. Michelle K. Gardner University of Central Florida gardner@mail.ucf.edu slideshare = MKGardner

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