The first order of business was laying out a road map and getting folks into the habit of working together
The next order of business was building collaborative habits
Photos from the Field Online Webcast – featured two of IRC’s field staff/ photographers discussing what was happening behind the lens of some of IRC’s most riveting photos Goal: Cultivation Results: 750 attendees and over 3,000 downloads of the archived event, additional promotional pick up in art/photography circles
Prior to the webcast, IRC donors and subscribers were asked to vote for their favorite 6 of 12 photos to be discussed during the live webcast.
This is an example of a list building campaign. We recruited a donor to give $1 for every signer of the Iraq Humanitarian pledge. Goal: List building Results: 6,000 new names
“ Sea Change has been vital in helping the IRC increase online revenue, expand its web community, strengthen the relationships with its supporters, and market its brand. They have been a true partner at every level…”
-- Giselle Holloway, Direct Marketing Director, IRC
“ The Sea Change folks are master storytellers, they are savvy web watchers, they are envelope pushers, they are money raisers, and they are super fun to work with. Consultants don't come in better-rounded packages than that.”
Wired Wealthy Donor Clusters Cluster Analysis Relationship Seeker (29%) Most likely to respond to opportunities to connect emotionally with your organization online. Casual Connector (41%) The largest of the three clusters, question after question this group appears to “split the difference” in terms of attitudes and preferences. All Business (30%) Does not appear to be looking for a relationship or emotional connection.
“ Thanks to Sea Change, we have undergone a complete rebranding – new logo, new Web site, new face – and developed strategies to engage and involve all of our current members while attracting new ones.”
Minimum investment Project cluster Project cluster Project cluster Photo Wall/ Fund Member $ $ Birthdays and milestones $ Credit Personalized Tracking Page Virtual video and phone briefings In-person briefings + Special long-term recognition at 10, 25, 50, and 100k levels