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Twitter
An introduction into micro-blogging...
Twitter
Twitter

• What is Twitter?
Twitter

• What is Twitter?
• Why use Twitter?
Twitter

• What is Twitter?
• Why use Twitter?
• Who uses Twitter?
Twitter

• What is Twitter?
• Why use Twitter?
• Who uses Twitter?
• Case Examples
Twitter

• What is Twitter?
• Why use Twitter?
• Who uses Twitter?
• Case Examples
• Questions ?
What is Twitter ?
What is Twitter ?
More definitions.....
What is Twitter ?
More definitions.....

“ a social network where you post short
bursts of thoughts and information”
What is Twitter ?
More definitions.....
What is Twitter ?
More definitions.....

“ It is part text messaging and part blogging,
with the ability to update on your ...
What is Twitter ?
More definitions.....
What is Twitter ?
More definitions.....

 “ a social networking and micro-blogging
 service that allows you answer the ques...
What is Twitter ?
More definitions.....
What is Twitter ?
More definitions.....

“ a free social networking and micro-
blogging service that enables its users to
s...
What is Twitter ?
More definitions.....
What is Twitter ?
 It is ....



The Internet’s Fastest Growing Social Media Site
What is Twitter ?
It is ....
What is Twitter ?
It is ....


Named after the sound birds make when they
               communicate
What is Twitter ?
It is ....


Named after the sound birds make when they
               communicate
What is Twitter ?
It is ....


Named after the sound birds make when they
               communicate

                  Tw...
What is Twitter ?
It is ....


Named after the sound birds make when they
               communicate
What is Twitter ?
It is ....
What is Twitter ?
It is ....

             The single most talked
         about Web site since Facebook
        and grew ...
What is Twitter ?
It is ....

             The single most talked
         about Web site since Facebook
        and grew ...
What is Twitter ?
It is ....
What is Twitter ?
What is Twitter ?
Basics.....
What is Twitter ?
Basics.....
What is Twitter ?
Basics.....




    A typical twitter profile page ...
What is Twitter ?
Basics.....
What is Twitter ?
Basics.....
What is Twitter ?
Basics.....




    Where you type your updates...
What is Twitter ?
Basics.....
What is Twitter ?
Basics.....
What is Twitter ?
Basics.....




    Updates from people you follow...
What is Twitter ?
Basics.....
What is Twitter ?
Basics.....
What is Twitter ?
Basics.....




    The number of people you are following and those following you...
What is Twitter ?
Basics.....
What is Twitter ?
Basics.....
What is Twitter ?
Basics.....




    Your last update message...
What is Twitter ?
Basics.....
What is Twitter ?
Basics.....
What is Twitter ?
Basics.....




    The number of characters left in your message (max 140) ...
What is Twitter ?
Basics.....
What is Twitter ?
Basics.....
What is Twitter ?
Basics.....




    Various filters to display your messages / updates ...
What is Twitter ?
Basics.....
What is Twitter ?
Basics.....
What is Twitter ?
Basics.....




    Pictures of those you are following ...
What is Twitter ?
Basics.....
What is Twitter ?
  Basic Terminology .....
Tweet - Messages of up to 140 characters which are
 displayed on a user's profi...
What is Twitter ?
Basic Terminology .....
What is Twitter ?
 Basic Terminology .....

 Followers - People who have subscribed to your
tweets and will see them displ...
What is Twitter ?
 Basic Terminology .....

 Followers - People who have subscribed to your
tweets and will see them displ...
What is Twitter ?
Basic Terminology .....
What is Twitter ?
  Basic Terminology .....

@ reply - A reply / comment aimed at one user but
                visible to ...
What is Twitter ?
  Basic Terminology .....

@ reply - A reply / comment aimed at one user but
                visible to ...
What is Twitter ?
Basic Terminology .....
What is Twitter ?
Basic Terminology .....
Re-tweet (RT) - Sharing / forwarding someone
                else’s message
What is Twitter ?
Basic Terminology .....
What is Twitter ?
 Basic Terminology .....

# Hashtag   - words beginning with # to help track
                  specific t...
What is Twitter ?
Basic Terminology .....
What is Twitter ?
 Basic Terminology .....

TinyURL - a service that shortens web addresses
     making them easier to fit ...
What is Twitter ?
 Basic Terminology .....

TinyURL - a service that shortens web addresses
     making them easier to fit ...
What is Twitter ?
 Basic Terminology .....

TinyURL - a service that shortens web addresses
     making them easier to fit ...
What is Twitter ?
 Basic Terminology .....

TinyURL - a service that shortens web addresses
     making them easier to fit ...
What is Twitter ?
 Basic Terminology .....

TinyURL - a service that shortens web addresses
     making them easier to fit ...
Why use Twitter ?
What is the fuss about .....
Why use Twitter ?
What is the fuss about .....


    Twitter has revolutionized social media by
        making it simple f...
Why use Twitter ?
What is the fuss about .....
Why use Twitter ?
What is the fuss about .....
          Twitter is helping businesses to ...
Why use Twitter ?
What is the fuss about .....
          Twitter is helping businesses to ...

                Raise Aware...
Why use Twitter ?
What is the fuss about .....
          Twitter is helping businesses to ...
Why use Twitter ?
What is the fuss about .....
          Twitter is helping businesses to ...


        This via a new lev...
Why use Twitter ?
What are the new levels of engagement...
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
                          News
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
                          News
                 ...
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
                          News
                 ...
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
                          News
                 ...
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting


  News
  Launches
  Promotions / Deals
  Events
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
News
Launches
Promotions / Deals
Events
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
News
Launches
Promotions / Deals
Events
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
News
Launches
Promotions / Deals
Events
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
News
Launches
Promotions / Deals
Events
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
News
Launches
Promotions / Deals
Events
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
News
Launches
Promotions / Deals
Events
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
News
Launches
Promotions / Deals
Events
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
News
Launches
Promotions / Deals
Events
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
News
Launches
Promotions / Deals
Events
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
                          Crisis Ma...
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
                          Crisis Ma...
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding

Crisis Management
Customer Relatio...
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
Crisis Management
Customer Relations
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
Crisis Management
Customer Relation...
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
Crisis Management
Customer Relations
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
Crisis Management
Customer Relation...
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
Crisis Management
Customer Relation...
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
Crisis Management
Customer Relations
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting       Twitter had about 500 tweets every 15 minu...
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting       Twitter had about 500 tweets every 15 minu...
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting       Twitter had about 500 tweets every 15 minu...
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting       Twitter had about 500 tweets every 15 minu...
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting       Twitter had about 500 tweets every 15 minu...
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting       Twitter had about 500 tweets every 15 minu...
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
Crisis Management
Customer Relations
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
Crisis Management
Customer Relations
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
Crisis Management
Customer Relations
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
Crisis Management
Customer Relations
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
Crisis Management
Customer Relations
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
Crisis Management
Customer Relations
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
Crisis Management
Customer Relations
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
Crisis Management
Customer Relations
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
Crisis Management
Customer Relations
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting          A statement from Amazon spokesman Drew ...
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
Crisis Management
Customer Relations
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
Crisis Management
Customer Relations
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
Crisis Management
Customer Relations
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
Crisis Management
Customer Relations
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
Crisis Management
Customer Relations
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
Crisis Management
Customer Relations
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
Crisis Management
Customer Relations
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
Crisis Management
Customer Relations
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
Crisis Management
Customer Relations
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
Crisis Management
Customer Relations
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
Crisis Management
Customer Relations
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
Crisis Management
Customer Relations
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
Crisis Management
Customer Relations
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
- Listening
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
- Listening             Reputation ...
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
- Listening             Reputation ...
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
- Listening



  Reputation Managem...
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
- Listening
Reputation Management
M...
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
- Listening
Reputation Management
M...
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
- Listening
Reputation Management
M...
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
- Listening
Reputation Management
M...
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
- Listening
Reputation Management
M...
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
- Listening
Reputation Management
M...
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
- Listening
Reputation Management
M...
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
- Listening
Reputation Management
M...
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
- Listening
Reputation Management
M...
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
- Listening
Reputation Management
M...
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
- Listening
Reputation Management
M...
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
- Listening
Reputation Management
M...
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
- Listening
Reputation Management
M...
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
- Listening
Reputation Management
M...
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
- Listening
Reputation Management
M...
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
- Listening
Reputation Management
M...
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
- Listening
Reputation Management
M...
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
- Listening
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
- Listening
- Community
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
- Listening
                       ...
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
- Listening
                       ...
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
- Listening
- Community


Media / B...
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
- Listening
- Community
Media / Blo...
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
- Listening
- Community
Media / Blo...
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
- Listening
- Community
Media / Blo...
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
- Listening
- Community
Media / Blo...
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
- Listening
- Community
Media / Blo...
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
- Listening
- Community
Media / Blo...
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
- Listening
- Community
Media / Blo...
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
- Listening
- Community
Media / Blo...
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
- Listening
- Community
Media / Blo...
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
- Listening
- Community
Media / Blo...
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
- Listening
- Community
Media / Blo...
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
- Listening
- Community
Media / Blo...
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
- Listening
- Community
Media / Blo...
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
- Listening
- Community
Media / Blo...
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
- Listening
- Community
Media / Blo...
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
- Listening
- Community
Media / Blo...
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
- Listening
- Community
Media / Blo...
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
- Listening
- Community
Media / Blo...
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
- Listening
- Community
Media / Blo...
Why use Twitter ?
What are the new levels of engagement...
- Broadcasting
- Responding
- Listening
- Community
Who uses Twitter ?
Twittering ...
Who uses Twitter ?
Twittering ...
                 Bloggers
Who uses Twitter ?
Twittering ...
                          Bloggers

                 Broadcasters & Publications
Who uses Twitter ?
Twittering ...
                           Bloggers

                 Broadcasters & Publications

     ...
Who uses Twitter ?
Twittering ...
                           Bloggers

                 Broadcasters & Publications

     ...
Who uses Twitter ?
Twittering ...
                           Bloggers

                 Broadcasters & Publications

     ...
Who uses Twitter ?
Twittering ...
                           Bloggers

                 Broadcasters & Publications

     ...
Who uses Twitter ?
Twittering ...
                           Bloggers

                 Broadcasters & Publications

     ...
Who uses Twitter ?
Twittering ...
                           Bloggers

                 Broadcasters & Publications

     ...
Who uses Twitter ?
Twittering ...
Who uses Twitter ?
Twittering ...

        Celebrities

Ashton Kutcher: 1.7 million

Ellen Degeneres: 1.4 million

Britney...
Who uses Twitter ?
Twittering ...

        Celebrities            Broadcasters & Publications

Ashton Kutcher: 1.7 million...
Who uses Twitter ?
Twittering ...

        Celebrities            Broadcasters & Publications       Corporations

Ashton K...
Who uses Twitter ?
Twittering ...
Who uses Twitter ?
Twitter Statistics...
Who uses Twitter ?
Twitter Statistics...

  A February 2009 Compete.com blog entry ranks Twitter as the third most
   used...
Who uses Twitter ?
Twitter Statistics...

  A February 2009 Compete.com blog entry ranks Twitter as the third most
   used...
Who uses Twitter ?
Twitter Statistics...

  A February 2009 Compete.com blog entry ranks Twitter as the third most
   used...
Who uses Twitter ?
Twitter Statistics...
Who uses Twitter ?
Twitter Statistics...

                   Male                 18 - 34
                   Female       ...
Who uses Twitter ?
Twitter Statistics...
Who uses Twitter ?
Twitter Statistics...
Who uses Twitter ?
Twitter Statistics...
Who uses Twitter ?
Twitter Statistics...




                                                             !"#
            ...
Who uses Twitter ?
Twitter Statistics...




    The “Oprah-Effect” – Some estimate that 1.2 million users signed up for
 ...
Who uses Twitter ?
Twitter Statistics...




           ... and thats how Twitter grew by 43% in a month
Who uses Twitter ?
Twitter Statistics...
Case Examples
Case Examples
Case Examples
                   Engagement
                     Broadcasting
                         News
              ...
Case Examples
                   Engagement
                     Broadcasting
                         News
              ...
Case Examples
                   Engagement
                     Broadcasting
                         News
              ...
Case Examples
                                                       Engagement
                                          ...
Case Examples
Case Examples
Case Examples
                Engagement
Case Examples
                  Engagement
                   Broadcasting
                     Launches
                 ...
Case Examples
                  Engagement
                   Broadcasting
                     Launches
                 ...
Case Examples
                  Engagement
                   Broadcasting
                     Launches
                 ...
Case Examples
Case Examples
Case Examples
                   Engagement
                     Broadcasting
                         News
              ...
Case Examples
                   Engagement
                     Broadcasting
                         News
              ...
Case Examples
                   Engagement
                     Broadcasting
                         News
              ...
“Those who criticize use of Twitter at work haven't
        seen the tectonic plates moving…

   …social networks such as ...
“Those who criticize use of Twitter at work haven't
        seen the tectonic plates moving…

   …social networks such as ...
Q&A
Mexx   Twitter
Mexx   Twitter
Mexx   Twitter
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Transcript of "Mexx Twitter"

  1. 1. Twitter An introduction into micro-blogging...
  2. 2. Twitter
  3. 3. Twitter • What is Twitter?
  4. 4. Twitter • What is Twitter? • Why use Twitter?
  5. 5. Twitter • What is Twitter? • Why use Twitter? • Who uses Twitter?
  6. 6. Twitter • What is Twitter? • Why use Twitter? • Who uses Twitter? • Case Examples
  7. 7. Twitter • What is Twitter? • Why use Twitter? • Who uses Twitter? • Case Examples • Questions ?
  8. 8. What is Twitter ?
  9. 9. What is Twitter ? More definitions.....
  10. 10. What is Twitter ? More definitions..... “ a social network where you post short bursts of thoughts and information”
  11. 11. What is Twitter ? More definitions.....
  12. 12. What is Twitter ? More definitions..... “ It is part text messaging and part blogging, with the ability to update on your cellphone or computer, but constrained to 140 characters”
  13. 13. What is Twitter ? More definitions.....
  14. 14. What is Twitter ? More definitions..... “ a social networking and micro-blogging service that allows you answer the question, "What are you doing?" by sending short text messages 140 characters in length, called tweets, to your friends, or followers”
  15. 15. What is Twitter ? More definitions.....
  16. 16. What is Twitter ? More definitions..... “ a free social networking and micro- blogging service that enables its users to send and read other users' updates known as tweets”
  17. 17. What is Twitter ? More definitions.....
  18. 18. What is Twitter ? It is .... The Internet’s Fastest Growing Social Media Site
  19. 19. What is Twitter ? It is ....
  20. 20. What is Twitter ? It is .... Named after the sound birds make when they communicate
  21. 21. What is Twitter ? It is .... Named after the sound birds make when they communicate
  22. 22. What is Twitter ? It is .... Named after the sound birds make when they communicate Twittering
  23. 23. What is Twitter ? It is .... Named after the sound birds make when they communicate
  24. 24. What is Twitter ? It is ....
  25. 25. What is Twitter ? It is .... The single most talked about Web site since Facebook and grew 1,382% in the past year
  26. 26. What is Twitter ? It is .... The single most talked about Web site since Facebook and grew 1,382% in the past year Then Twitter grew another 43% with the addition of just one user...
  27. 27. What is Twitter ? It is ....
  28. 28. What is Twitter ?
  29. 29. What is Twitter ? Basics.....
  30. 30. What is Twitter ? Basics.....
  31. 31. What is Twitter ? Basics..... A typical twitter profile page ...
  32. 32. What is Twitter ? Basics.....
  33. 33. What is Twitter ? Basics.....
  34. 34. What is Twitter ? Basics..... Where you type your updates...
  35. 35. What is Twitter ? Basics.....
  36. 36. What is Twitter ? Basics.....
  37. 37. What is Twitter ? Basics..... Updates from people you follow...
  38. 38. What is Twitter ? Basics.....
  39. 39. What is Twitter ? Basics.....
  40. 40. What is Twitter ? Basics..... The number of people you are following and those following you...
  41. 41. What is Twitter ? Basics.....
  42. 42. What is Twitter ? Basics.....
  43. 43. What is Twitter ? Basics..... Your last update message...
  44. 44. What is Twitter ? Basics.....
  45. 45. What is Twitter ? Basics.....
  46. 46. What is Twitter ? Basics..... The number of characters left in your message (max 140) ...
  47. 47. What is Twitter ? Basics.....
  48. 48. What is Twitter ? Basics.....
  49. 49. What is Twitter ? Basics..... Various filters to display your messages / updates ...
  50. 50. What is Twitter ? Basics.....
  51. 51. What is Twitter ? Basics.....
  52. 52. What is Twitter ? Basics..... Pictures of those you are following ...
  53. 53. What is Twitter ? Basics.....
  54. 54. What is Twitter ? Basic Terminology ..... Tweet - Messages of up to 140 characters which are displayed on a user's profile page and delivered to other users who follow them
  55. 55. What is Twitter ? Basic Terminology .....
  56. 56. What is Twitter ? Basic Terminology ..... Followers - People who have subscribed to your tweets and will see them displayed on their profile page
  57. 57. What is Twitter ? Basic Terminology ..... Followers - People who have subscribed to your tweets and will see them displayed on their profile page Following - People who you have subscribed to and whose tweets are displayed on your profile page
  58. 58. What is Twitter ? Basic Terminology .....
  59. 59. What is Twitter ? Basic Terminology ..... @ reply - A reply / comment aimed at one user but visible to everyone
  60. 60. What is Twitter ? Basic Terminology ..... @ reply - A reply / comment aimed at one user but visible to everyone
  61. 61. What is Twitter ? Basic Terminology .....
  62. 62. What is Twitter ? Basic Terminology ..... Re-tweet (RT) - Sharing / forwarding someone else’s message
  63. 63. What is Twitter ? Basic Terminology .....
  64. 64. What is Twitter ? Basic Terminology ..... # Hashtag - words beginning with # to help track specific topics
  65. 65. What is Twitter ? Basic Terminology .....
  66. 66. What is Twitter ? Basic Terminology ..... TinyURL - a service that shortens web addresses making them easier to fit in a tweet
  67. 67. What is Twitter ? Basic Terminology ..... TinyURL - a service that shortens web addresses making them easier to fit in a tweet http://news.slashdot.org/article.pl?sid=09/05/09/1730241&from=rss
  68. 68. What is Twitter ? Basic Terminology ..... TinyURL - a service that shortens web addresses making them easier to fit in a tweet
  69. 69. What is Twitter ? Basic Terminology ..... TinyURL - a service that shortens web addresses making them easier to fit in a tweet Alternatives - Bit.ly, Ls.gd and SnipURL
  70. 70. What is Twitter ? Basic Terminology ..... TinyURL - a service that shortens web addresses making them easier to fit in a tweet
  71. 71. Why use Twitter ? What is the fuss about .....
  72. 72. Why use Twitter ? What is the fuss about ..... Twitter has revolutionized social media by making it simple for the world to communicate in real time
  73. 73. Why use Twitter ? What is the fuss about .....
  74. 74. Why use Twitter ? What is the fuss about ..... Twitter is helping businesses to ...
  75. 75. Why use Twitter ? What is the fuss about ..... Twitter is helping businesses to ... Raise Awareness Offer Proactive Customer Support Answer Questions Promote Events, Products and Services
  76. 76. Why use Twitter ? What is the fuss about ..... Twitter is helping businesses to ...
  77. 77. Why use Twitter ? What is the fuss about ..... Twitter is helping businesses to ... This via a new level of engagement
  78. 78. Why use Twitter ? What are the new levels of engagement...
  79. 79. Why use Twitter ? What are the new levels of engagement... - Broadcasting
  80. 80. Why use Twitter ? What are the new levels of engagement... - Broadcasting News
  81. 81. Why use Twitter ? What are the new levels of engagement... - Broadcasting News Launches
  82. 82. Why use Twitter ? What are the new levels of engagement... - Broadcasting News Launches Promotions / Deals
  83. 83. Why use Twitter ? What are the new levels of engagement... - Broadcasting News Launches Promotions / Deals Events
  84. 84. Why use Twitter ? What are the new levels of engagement... - Broadcasting News Launches Promotions / Deals Events
  85. 85. Why use Twitter ? What are the new levels of engagement... - Broadcasting News Launches Promotions / Deals Events
  86. 86. Why use Twitter ? What are the new levels of engagement... - Broadcasting News Launches Promotions / Deals Events
  87. 87. Why use Twitter ? What are the new levels of engagement... - Broadcasting News Launches Promotions / Deals Events
  88. 88. Why use Twitter ? What are the new levels of engagement... - Broadcasting News Launches Promotions / Deals Events
  89. 89. Why use Twitter ? What are the new levels of engagement... - Broadcasting News Launches Promotions / Deals Events
  90. 90. Why use Twitter ? What are the new levels of engagement... - Broadcasting News Launches Promotions / Deals Events
  91. 91. Why use Twitter ? What are the new levels of engagement... - Broadcasting News Launches Promotions / Deals Events
  92. 92. Why use Twitter ? What are the new levels of engagement... - Broadcasting News Launches Promotions / Deals Events
  93. 93. Why use Twitter ? What are the new levels of engagement... - Broadcasting News Launches Promotions / Deals Events
  94. 94. Why use Twitter ? What are the new levels of engagement... - Broadcasting
  95. 95. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding
  96. 96. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding Crisis Management
  97. 97. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding Crisis Management Customer Relations
  98. 98. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding Crisis Management Customer Relations
  99. 99. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding Crisis Management Customer Relations
  100. 100. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding Crisis Management Customer Relations The Amazon Fail Saga
  101. 101. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding Crisis Management Customer Relations
  102. 102. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding Crisis Management Customer Relations Amazon recently deleted the sales rankings of hundreds of gay- and lesbian-themed books. Writer Mark Probst blogged about the de-ranking and was told by an Amazon representative that the company will no longer include sales ranks for "adult" material on the site.
  103. 103. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding Crisis Management Customer Relations Amazon recently deleted the sales rankings of hundreds of gay- and lesbian-themed books. Writer Mark Probst blogged about the de-ranking and was told by an Amazon representative that the company will no longer include sales ranks for "adult" material on the site. Probst's blog post was dated Sunday, April 12 at 2:08 am. In 24 hours, here's a quick look at how things developed:
  104. 104. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding Crisis Management Customer Relations
  105. 105. Why use Twitter ? What are the new levels of engagement... - Broadcasting Twitter had about 500 tweets every 15 minutes with the tag: #AmazonFail - Responding Crisis Management Customer Relations
  106. 106. Why use Twitter ? What are the new levels of engagement... - Broadcasting Twitter had about 500 tweets every 15 minutes with the tag: #AmazonFail - Responding Crisis Management Blogs. Over 5,000 blog posts about the news. It was the top Customer Relations story on the widely read Techmeme.
  107. 107. Why use Twitter ? What are the new levels of engagement... - Broadcasting Twitter had about 500 tweets every 15 minutes with the tag: #AmazonFail - Responding Crisis Management Blogs. Over 5,000 blog posts about the news. It was the top Customer Relations story on the widely read Techmeme. Facebook.  The AmazonFail Group launched, quickly gathering 1,200 members out of the gate.
  108. 108. Why use Twitter ? What are the new levels of engagement... - Broadcasting Twitter had about 500 tweets every 15 minutes with the tag: #AmazonFail - Responding Crisis Management Blogs. Over 5,000 blog posts about the news. It was the top Customer Relations story on the widely read Techmeme. Facebook.  The AmazonFail Group launched, quickly gathering 1,200 members out of the gate. Online petitions. Online petitions sprang up protesting the "adult" policy. One gathered more than 9,000 signatures in a few hours' time.
  109. 109. Why use Twitter ? What are the new levels of engagement... - Broadcasting Twitter had about 500 tweets every 15 minutes with the tag: #AmazonFail - Responding Crisis Management Blogs. Over 5,000 blog posts about the news. It was the top Customer Relations story on the widely read Techmeme. Facebook.  The AmazonFail Group launched, quickly gathering 1,200 members out of the gate. Online petitions. Online petitions sprang up protesting the "adult" policy. One gathered more than 9,000 signatures in a few hours' time. Boycotts. Customers on Twitter and blogs are talking boycott.
  110. 110. Why use Twitter ? What are the new levels of engagement... - Broadcasting Twitter had about 500 tweets every 15 minutes with the tag: #AmazonFail - Responding Crisis Management Blogs. Over 5,000 blog posts about the news. It was the top Customer Relations story on the widely read Techmeme. Facebook.  The AmazonFail Group launched, quickly gathering 1,200 members out of the gate. Online petitions. Online petitions sprang up protesting the "adult" policy. One gathered more than 9,000 signatures in a few hours' time. Boycotts. Customers on Twitter and blogs are talking boycott. Over 335 mainstream media articles related to this story, including Wall Street Journal, Wired, and NPR.
  111. 111. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding Crisis Management Customer Relations
  112. 112. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding Crisis Management Customer Relations
  113. 113. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding Crisis Management Customer Relations
  114. 114. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding Crisis Management Customer Relations
  115. 115. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding Crisis Management Customer Relations
  116. 116. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding Crisis Management Customer Relations
  117. 117. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding Crisis Management Customer Relations
  118. 118. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding Crisis Management Customer Relations
  119. 119. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding Crisis Management Customer Relations
  120. 120. Why use Twitter ? What are the new levels of engagement... - Broadcasting A statement from Amazon spokesman Drew Herdener: This is an embarrassing and ham-fisted cataloging error - Responding for a company that prides itself on offering complete Crisis Management selection. Customer Relations   It has been misreported that the issue was limited to Gay & Lesbian themed titles – in fact, it impacted 57,310 books in a number of broad categories such as Health, Mind & Body, Reproductive & Sexual Medicine, and Erotica. This problem impacted books not just in the United States but globally.  It affected not just sales rank but also had the effect of removing the books from Amazon’s main product search.     Many books have now been fixed and we’re in the process of fixing the remainder as quickly as possible, and we intend to implement new measures to make this kind of accident less likely to occur in the future.
  121. 121. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding Crisis Management Customer Relations
  122. 122. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding Crisis Management Customer Relations
  123. 123. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding Crisis Management Customer Relations
  124. 124. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding Crisis Management Customer Relations
  125. 125. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding Crisis Management Customer Relations
  126. 126. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding Crisis Management Customer Relations
  127. 127. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding Crisis Management Customer Relations
  128. 128. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding Crisis Management Customer Relations
  129. 129. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding Crisis Management Customer Relations
  130. 130. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding Crisis Management Customer Relations
  131. 131. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding Crisis Management Customer Relations
  132. 132. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding Crisis Management Customer Relations
  133. 133. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding Crisis Management Customer Relations
  134. 134. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding
  135. 135. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding - Listening
  136. 136. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding - Listening Reputation Management
  137. 137. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding - Listening Reputation Management Market Research
  138. 138. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding - Listening Reputation Management Market Research
  139. 139. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding - Listening Reputation Management Market Research
  140. 140. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding - Listening Reputation Management Market Research
  141. 141. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding - Listening Reputation Management Market Research
  142. 142. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding - Listening Reputation Management Market Research
  143. 143. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding - Listening Reputation Management Market Research
  144. 144. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding - Listening Reputation Management Market Research
  145. 145. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding - Listening Reputation Management Market Research
  146. 146. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding - Listening Reputation Management Market Research
  147. 147. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding - Listening Reputation Management Market Research
  148. 148. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding - Listening Reputation Management Market Research
  149. 149. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding - Listening Reputation Management Market Research
  150. 150. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding - Listening Reputation Management Market Research
  151. 151. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding - Listening Reputation Management Market Research
  152. 152. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding - Listening Reputation Management Market Research
  153. 153. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding - Listening Reputation Management Market Research
  154. 154. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding - Listening Reputation Management Market Research
  155. 155. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding - Listening Reputation Management Market Research
  156. 156. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding - Listening
  157. 157. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding - Listening - Community
  158. 158. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding - Listening Media / Blogger Relations - Community
  159. 159. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding - Listening Media / Blogger Relations - Community Customer Evangelism
  160. 160. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding - Listening - Community Media / Blogger Relations Customer Evangelism
  161. 161. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding - Listening - Community Media / Blogger Relations Customer Evangelism
  162. 162. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding - Listening - Community Media / Blogger Relations Customer Evangelism
  163. 163. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding - Listening - Community Media / Blogger Relations Customer Evangelism
  164. 164. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding - Listening - Community Media / Blogger Relations Customer Evangelism
  165. 165. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding - Listening - Community Media / Blogger Relations Customer Evangelism
  166. 166. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding - Listening - Community Media / Blogger Relations Customer Evangelism
  167. 167. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding - Listening - Community Media / Blogger Relations Customer Evangelism
  168. 168. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding - Listening - Community Media / Blogger Relations Customer Evangelism
  169. 169. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding - Listening - Community Media / Blogger Relations Customer Evangelism
  170. 170. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding - Listening - Community Media / Blogger Relations Customer Evangelism
  171. 171. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding - Listening - Community Media / Blogger Relations Customer Evangelism
  172. 172. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding - Listening - Community Media / Blogger Relations Customer Evangelism
  173. 173. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding - Listening - Community Media / Blogger Relations Customer Evangelism
  174. 174. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding - Listening - Community Media / Blogger Relations Customer Evangelism
  175. 175. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding - Listening - Community Media / Blogger Relations Customer Evangelism
  176. 176. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding - Listening - Community Media / Blogger Relations Customer Evangelism
  177. 177. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding - Listening - Community Media / Blogger Relations Customer Evangelism
  178. 178. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding - Listening - Community Media / Blogger Relations Customer Evangelism
  179. 179. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding - Listening - Community Media / Blogger Relations Customer Evangelism
  180. 180. Why use Twitter ? What are the new levels of engagement... - Broadcasting - Responding - Listening - Community
  181. 181. Who uses Twitter ? Twittering ...
  182. 182. Who uses Twitter ? Twittering ... Bloggers
  183. 183. Who uses Twitter ? Twittering ... Bloggers Broadcasters & Publications
  184. 184. Who uses Twitter ? Twittering ... Bloggers Broadcasters & Publications Public Relations Practitioners
  185. 185. Who uses Twitter ? Twittering ... Bloggers Broadcasters & Publications Public Relations Practitioners Consultants
  186. 186. Who uses Twitter ? Twittering ... Bloggers Broadcasters & Publications Public Relations Practitioners Consultants Friends & Family
  187. 187. Who uses Twitter ? Twittering ... Bloggers Broadcasters & Publications Public Relations Practitioners Consultants Friends & Family Corporations
  188. 188. Who uses Twitter ? Twittering ... Bloggers Broadcasters & Publications Public Relations Practitioners Consultants Friends & Family Corporations Educational Establishments
  189. 189. Who uses Twitter ? Twittering ... Bloggers Broadcasters & Publications Public Relations Practitioners Consultants Friends & Family Corporations Educational Establishments Celebrities
  190. 190. Who uses Twitter ? Twittering ...
  191. 191. Who uses Twitter ? Twittering ... Celebrities Ashton Kutcher: 1.7 million Ellen Degeneres: 1.4 million Britney Spears: 1.3 million Barack Obama: 1.1 million Jimmy Fallon: 946,960
  192. 192. Who uses Twitter ? Twittering ... Celebrities Broadcasters & Publications Ashton Kutcher: 1.7 million CNN: 1.4 million Ellen Degeneres: 1.4 million NY Times: 827,350 Britney Spears: 1.3 million The Onion: 708,896 Barack Obama: 1.1 million NPR Politics: 664,653 Jimmy Fallon: 946,960 Tech Crunch: 546,020
  193. 193. Who uses Twitter ? Twittering ... Celebrities Broadcasters & Publications Corporations Ashton Kutcher: 1.7 million CNN: 1.4 million Twitter: 1.0 million Ellen Degeneres: 1.4 million NY Times: 827,350 Google: 599,612 Britney Spears: 1.3 million The Onion: 708,896 Whole Foods: 592,170 Barack Obama: 1.1 million NPR Politics: 664,653 Woot: 578,762 Jimmy Fallon: 946,960 Tech Crunch: 546,020 Zappos: 575,412
  194. 194. Who uses Twitter ? Twittering ...
  195. 195. Who uses Twitter ? Twitter Statistics...
  196. 196. Who uses Twitter ? Twitter Statistics... A February 2009 Compete.com blog entry ranks Twitter as the third most used social network (Facebook being the largest, followed by MySpace), which puts the number of unique monthly visitors at roughly 6 million and the number of monthly visits at 55 million.
  197. 197. Who uses Twitter ? Twitter Statistics... A February 2009 Compete.com blog entry ranks Twitter as the third most used social network (Facebook being the largest, followed by MySpace), which puts the number of unique monthly visitors at roughly 6 million and the number of monthly visits at 55 million. In March 2009, a Nielsen.com blog ranked Twitter as the fastest-growing site in the Member Communities category for February 2009. Twitter had a growth of 1382%, Zimbio had a growth of 240%, followed by Facebook with a growth of 228%
  198. 198. Who uses Twitter ? Twitter Statistics... A February 2009 Compete.com blog entry ranks Twitter as the third most used social network (Facebook being the largest, followed by MySpace), which puts the number of unique monthly visitors at roughly 6 million and the number of monthly visits at 55 million. In March 2009, a Nielsen.com blog ranked Twitter as the fastest-growing site in the Member Communities category for February 2009. Twitter had a growth of 1382%, Zimbio had a growth of 240%, followed by Facebook with a growth of 228% According to Alexa.com, twitter.com which launched in March 2006, is ranked 45th in net traffic overall
  199. 199. Who uses Twitter ? Twitter Statistics...
  200. 200. Who uses Twitter ? Twitter Statistics... Male 18 - 34 Female 35 - 49 50+ 21% 47% 47% 53% 31%
  201. 201. Who uses Twitter ? Twitter Statistics...
  202. 202. Who uses Twitter ? Twitter Statistics...
  203. 203. Who uses Twitter ? Twitter Statistics...
  204. 204. Who uses Twitter ? Twitter Statistics... !"# $%&'()*(+# The “Oprah-Effect” – Some estimate that 1.2 million users signed up for Twitter after the recent Oprah episode
  205. 205. Who uses Twitter ? Twitter Statistics... The “Oprah-Effect” – Some estimate that 1.2 million users signed up for Twitter after the recent Oprah episode
  206. 206. Who uses Twitter ? Twitter Statistics... ... and thats how Twitter grew by 43% in a month
  207. 207. Who uses Twitter ? Twitter Statistics...
  208. 208. Case Examples
  209. 209. Case Examples
  210. 210. Case Examples Engagement Broadcasting News Launches Promotions / Deals Events Responding Crisis Management Customer Relations Listening Reputation Management Market Research Community Media / Blogger Relations Customer Evangelism
  211. 211. Case Examples Engagement Broadcasting News Launches Promotions / Deals Events Responding Crisis Management Customer Relations Listening Reputation Management Market Research Community Media / Blogger Relations Customer Evangelism Whole Foods has the most followers for a retail company on Twitter
  212. 212. Case Examples Engagement Broadcasting News Launches Promotions / Deals Events Responding Crisis Management Customer Relations Listening Reputation Management Market Research Community Media / Blogger Relations Customer Evangelism Whole Foods has the most followers for a retail company on Twitter
  213. 213. Case Examples Engagement Broadcasting News Launches Promotions / Deals Events People evangelize, criticize & just plain talk Responding about us pretty frequently, even without our Crisis Management Customer Relations encouragement. Our main objective is to encourage people to communicate with us Listening Reputation Management directly Market Research ‐ Winnie Hsia Community Media / Blogger Relations Customer Evangelism Whole Foods has the most followers for a retail company on Twitter
  214. 214. Case Examples
  215. 215. Case Examples
  216. 216. Case Examples Engagement
  217. 217. Case Examples Engagement Broadcasting Launches Promotions / Deals Responding Customer Relations Community Customer Evangelism
  218. 218. Case Examples Engagement Broadcasting Launches Promotions / Deals Responding Customer Relations Community Customer Evangelism In 2008 DellOutlet made over $1 million in revenue
  219. 219. Case Examples Engagement Broadcasting Launches Promotions / Deals Responding Customer Relations Community Customer Evangelism In 2008 DellOutlet made over $1 million in revenue
  220. 220. Case Examples
  221. 221. Case Examples
  222. 222. Case Examples Engagement Broadcasting News Launches Promotions / Deals Events Responding Crisis Management Customer Relations Listening Reputation Management Market Research Community Media / Blogger Relations Customer Evangelism
  223. 223. Case Examples Engagement Broadcasting News Launches Promotions / Deals Events Responding Crisis Management Customer Relations Listening Reputation Management Market Research Community Media / Blogger Relations Customer Evangelism Asos sales rocketed 104% to £165m in the 12 months to March 31, 2009
  224. 224. Case Examples Engagement Broadcasting News Launches Promotions / Deals Events Responding Crisis Management Customer Relations Listening Reputation Management Market Research Community Media / Blogger Relations Customer Evangelism Asos sales rocketed 104% to £165m in the 12 months to March 31, 2009
  225. 225. “Those who criticize use of Twitter at work haven't seen the tectonic plates moving… …social networks such as these are the way businesses will be run in the future…”
  226. 226. “Those who criticize use of Twitter at work haven't seen the tectonic plates moving… …social networks such as these are the way businesses will be run in the future…” Victor Keegan, The Guardian
  227. 227. Q&A

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