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Packaging technologyin entrepreneurshipdevelopment_northeastindia_islambarbaruah


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The presentation highlights the key entrepreneurship related issues in Northeast India and scope for packaging.

The presentation highlights the key entrepreneurship related issues in Northeast India and scope for packaging.

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  • 1. Opportunities of Packaging Technology in Entrepreneurship Development for North East India Facilitator : Dr.M.Islam Barbaruah Director, Vet Helpline ( India ) Pvt.Ltd Chief Development Strategist, FARMER ( Fellowship for Agri Resource Management and Entrepreneurship Research ) IndPack2012, Guwahati
  • 2. The questions and expectations !  Why to focus so much on packaging? How is it related to my dream project?  What are the available technology options related to packaging ?  Considering constraints, how can I make the technology options work for my enterprise?  What help can I expect from supporting organizations?  How can I help / ensure entrepreneurs to adopt modern packaging technology? IndPack2012, Guwahati
  • 3. Technology and Entrepreneurship: Technology is ‘Accelerator’. Adoption of appropriate technology can help an entrepreneur achieve the goal quickly. IndPack2012, Guwahati
  • 4. The importance of packaging? IndPack2012, Guwahati
  • 5. Why Packaging?  To Protect e.g. To preserve, enhance shelf life and to prevent damage or breakage.  To Promote e.g. Branding, Appeal  To Describe ( For product differentiation, consumer awareness and statutory requirements )  To ensure food safety.  To ensure consumer convenience e.g. Big packet Vs Sachet  For easy and economic transport  For efficient retailing e.g. shelf space, matching with purchasing power etc.IndPack2012, Guwahati
  • 6. Packaging: The 5th ‘P’ of the Marketing Mix?? Product  Variants  Quality  Design  Features  Brand Name  Packaging  Sizes  Services  Warranties Place  Channels  Coverage  Locations  Inventory  Transport Promotion  Sales Promotion  Advertising  Personal Selling  Public Relations  Direct marketing Price  List Price  Discounts  Allowances  Credit  Schemes TARGET MARKET IndPack2012, Guwahati
  • 7. Summarizing the Constraints for Enterprise Development in N E India Buddhang saranang gacchami I go to the Buddha for refuge Dhammang saranang gacchami I go to the Dhamma for refuge Sanghang saranang gacchami I go to the Sangha for refuge. IndPack2012, Guwahati
  • 8. Buddha : Wisdom / Knowledge/ Stable state of mind e.g. What kind of packaging will be appropriate for my product? Dhamma : Discipline►Procedure / Rules : e.g. What is mandatory in packaging? Sangha : Good Company ► Networking & Collaboration. E.g. How to mobilize resources and market for scale in operation necessary to invest on packaging? IndPack2012, Guwahati
  • 9. Changing approach: Understanding problems of local entrepreneurs. Mass centric Client Centric IndPack2012, Guwahati
  • 10. Key entrepreneurship related issues and scope for packaging.  Product standardization e.g. Research on appropriate packaging solutions for ethnic foods.  Environment & Supply chain constraints e.g. Tailored packaging solutions.  Scale of Operation vis a vis cost absorption capacity e.g. Common Packaging unit  Aggregation e.g. Primary bulk packaging solution.  Technology evaluation e.g. Guidance by packaging related institutions. IndPack2012, Guwahati
  • 11. Way forward : Delivering on a Capacity building framework. Technical Capacities Dimensions Functional Capacities Individuals Organizational Environment Planning &Team Building Capacity Knowledge Integration Capacity Negotiation & Partnering Capacity Implementation Capacity Diagram Source: FAO IndPack2012, Guwahati
  • 12. IndPack2012, Guwahati