Opportunities of Packaging Technology in
Entrepreneurship Development for North
East India
Facilitator : Dr.M.Islam Barbar...
The questions and expectations !
 Why to focus so much on packaging? How is it
related to my dream project?
 What are th...
Technology and Entrepreneurship:
Technology is ‘Accelerator’.
Adoption of appropriate
technology can help an
entrepreneur ...
The importance of packaging?
IndPack2012, Guwahati
Why Packaging?
 To Protect e.g. To preserve, enhance shelf life
and to prevent damage or breakage.
 To Promote e.g. Bran...
Packaging: The 5th ‘P’ of the Marketing Mix??
Product
 Variants
 Quality
 Design
 Features
 Brand Name
 Packaging
 ...
Summarizing the Constraints for Enterprise
Development in N E India
Buddhang saranang gacchami
I go to the Buddha for refu...
Buddha : Wisdom / Knowledge/ Stable state
of mind e.g. What kind of packaging
will be appropriate for my product?
Dhamma :...
Changing approach: Understanding problems of local
entrepreneurs.
Mass centric
Client Centric
IndPack2012, Guwahati
Key entrepreneurship related issues and scope for
packaging.
 Product standardization e.g. Research on
appropriate packag...
Way forward : Delivering on a Capacity
building framework.
Technical Capacities
Dimensions
Functional Capacities
Individua...
barbaruah73@yahoo.co.in
IndPack2012, Guwahati
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Packaging technologyin entrepreneurshipdevelopment_northeastindia_islambarbaruah

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The presentation highlights the key entrepreneurship related issues in Northeast India and scope for packaging.

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Packaging technologyin entrepreneurshipdevelopment_northeastindia_islambarbaruah

  1. 1. Opportunities of Packaging Technology in Entrepreneurship Development for North East India Facilitator : Dr.M.Islam Barbaruah Director, Vet Helpline ( India ) Pvt.Ltd Chief Development Strategist, FARMER ( Fellowship for Agri Resource Management and Entrepreneurship Research ) IndPack2012, Guwahati
  2. 2. The questions and expectations !  Why to focus so much on packaging? How is it related to my dream project?  What are the available technology options related to packaging ?  Considering constraints, how can I make the technology options work for my enterprise?  What help can I expect from supporting organizations?  How can I help / ensure entrepreneurs to adopt modern packaging technology? IndPack2012, Guwahati
  3. 3. Technology and Entrepreneurship: Technology is ‘Accelerator’. Adoption of appropriate technology can help an entrepreneur achieve the goal quickly. IndPack2012, Guwahati
  4. 4. The importance of packaging? IndPack2012, Guwahati
  5. 5. Why Packaging?  To Protect e.g. To preserve, enhance shelf life and to prevent damage or breakage.  To Promote e.g. Branding, Appeal  To Describe ( For product differentiation, consumer awareness and statutory requirements )  To ensure food safety.  To ensure consumer convenience e.g. Big packet Vs Sachet  For easy and economic transport  For efficient retailing e.g. shelf space, matching with purchasing power etc.IndPack2012, Guwahati
  6. 6. Packaging: The 5th ‘P’ of the Marketing Mix?? Product  Variants  Quality  Design  Features  Brand Name  Packaging  Sizes  Services  Warranties Place  Channels  Coverage  Locations  Inventory  Transport Promotion  Sales Promotion  Advertising  Personal Selling  Public Relations  Direct marketing Price  List Price  Discounts  Allowances  Credit  Schemes TARGET MARKET IndPack2012, Guwahati
  7. 7. Summarizing the Constraints for Enterprise Development in N E India Buddhang saranang gacchami I go to the Buddha for refuge Dhammang saranang gacchami I go to the Dhamma for refuge Sanghang saranang gacchami I go to the Sangha for refuge. IndPack2012, Guwahati
  8. 8. Buddha : Wisdom / Knowledge/ Stable state of mind e.g. What kind of packaging will be appropriate for my product? Dhamma : Discipline►Procedure / Rules : e.g. What is mandatory in packaging? Sangha : Good Company ► Networking & Collaboration. E.g. How to mobilize resources and market for scale in operation necessary to invest on packaging? IndPack2012, Guwahati
  9. 9. Changing approach: Understanding problems of local entrepreneurs. Mass centric Client Centric IndPack2012, Guwahati
  10. 10. Key entrepreneurship related issues and scope for packaging.  Product standardization e.g. Research on appropriate packaging solutions for ethnic foods.  Environment & Supply chain constraints e.g. Tailored packaging solutions.  Scale of Operation vis a vis cost absorption capacity e.g. Common Packaging unit  Aggregation e.g. Primary bulk packaging solution.  Technology evaluation e.g. Guidance by packaging related institutions. IndPack2012, Guwahati
  11. 11. Way forward : Delivering on a Capacity building framework. Technical Capacities Dimensions Functional Capacities Individuals Organizational Environment Planning &Team Building Capacity Knowledge Integration Capacity Negotiation & Partnering Capacity Implementation Capacity Diagram Source: FAO IndPack2012, Guwahati
  12. 12. barbaruah73@yahoo.co.in IndPack2012, Guwahati
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