Opportunities of Packaging Technology in
Entrepreneurship Development for North
Facilitator : Dr.M.Islam Barbaruah
Director, Vet Helpline ( India ) Pvt.Ltd
Chief Development Strategist, FARMER
( Fellowship for Agri Resource Management and
Entrepreneurship Research )
The questions and expectations !
Why to focus so much on packaging? How is it
related to my dream project?
What are the available technology options
related to packaging ?
Considering constraints, how can I make the
technology options work for my enterprise?
What help can I expect from supporting
How can I help / ensure entrepreneurs to adopt
modern packaging technology?
Technology and Entrepreneurship:
Technology is ‘Accelerator’.
Adoption of appropriate
technology can help an
entrepreneur achieve the goal
The importance of packaging?
To Protect e.g. To preserve, enhance shelf life
and to prevent damage or breakage.
To Promote e.g. Branding, Appeal
To Describe ( For product differentiation,
consumer awareness and statutory
To ensure food safety.
To ensure consumer convenience e.g. Big
packet Vs Sachet
For easy and economic transport
For efficient retailing e.g. shelf space, matching
with purchasing power etc.IndPack2012, Guwahati
Packaging: The 5th ‘P’ of the Marketing Mix??
Summarizing the Constraints for Enterprise
Development in N E India
Buddhang saranang gacchami
I go to the Buddha for refuge
Dhammang saranang gacchami
I go to the Dhamma for refuge
Sanghang saranang gacchami
I go to the Sangha for refuge.
Buddha : Wisdom / Knowledge/ Stable state
of mind e.g. What kind of packaging
will be appropriate for my product?
Dhamma : Discipline►Procedure / Rules :
e.g. What is mandatory in packaging?
Sangha : Good Company ► Networking &
Collaboration. E.g. How to mobilize
resources and market for scale in operation
necessary to invest on packaging?
Changing approach: Understanding problems of local
Key entrepreneurship related issues and scope for
Product standardization e.g. Research on
appropriate packaging solutions for ethnic foods.
Environment & Supply chain constraints e.g.
Tailored packaging solutions.
Scale of Operation vis a vis cost absorption
capacity e.g. Common Packaging unit
Aggregation e.g. Primary bulk packaging
Technology evaluation e.g. Guidance by
packaging related institutions.
Way forward : Delivering on a Capacity
Planning &Team Building
Negotiation & Partnering
Diagram Source: FAO