MARKET ORIENTED POULTRY
PRODUCTION :
OPPORTUNITIS AND CONSTRAINTS

Dr. M.Islam Barbaruah
CTA,FARMER
The Need







Nutritious Protein
Tasty
Cheaper Food
Easy availability
Safe food
??????
Prospect may not realize th...
Segmentation

WHOM SHOULD I OFFER MY PRODUCT?

THE TARGET MARKET
Marketing Mix
Product










Variants
Quality
Design
Features
Brand Name
Packaging
Sizes
Services
Warranties

...
Differentiation

CAN YOU NOW DIFFERENTIATE YOUR
CHICKEN / EGG FROM OTHERS?
Product Identity








Every product must be unique.
Differentiation leads to choice
Repeated choice leads to bra...
Can we produce unique market
oriented products.

Can we achieve the dream of
exporting Poultry Products ?
The Gap.







Skilled
Manpower
who
can
provide
consultation on a continuous basis.
Quality Inputs.
Knowledge and i...
Indian Reality








Small Holder farms
Attitude for business
Ethics
Diversity – Conflict.e.g Failure of Cooperat...
Solution : A system that can







Build capacity of small holder farms in terms of
scale of operation and resource...
FARMER’s Model for Augmenting Growth in Poultry Sector

SERVICE
CONTRACT

BANK &
Government
Dev.Agency

Service
Provider

...
Contact Us : barbaruah73@yahoo.co.in
Tel: +91361-2461593 Mob:+919435558835
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Market oriented poultry_production_india

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The presentation was prepared targeting progressive small scale commercial poultry ( Broiler Chicken ) farmers in India. It attempts at orienting them to importance of market oriented production.

Published in: Marketing, Business, Technology
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Market oriented poultry_production_india

  1. 1. MARKET ORIENTED POULTRY PRODUCTION : OPPORTUNITIS AND CONSTRAINTS Dr. M.Islam Barbaruah CTA,FARMER
  2. 2. The Need       Nutritious Protein Tasty Cheaper Food Easy availability Safe food ?????? Prospect may not realize the need Marketing highlights importance of need
  3. 3. Segmentation WHOM SHOULD I OFFER MY PRODUCT? THE TARGET MARKET
  4. 4. Marketing Mix Product          Variants Quality Design Features Brand Name Packaging Sizes Services Warranties Place TARGET MARKET Price      List Price Discounts Allowances Credit Schemes Courtesy: Hansel D’Souza      Channels Coverage Locations Inventory Transport Promotion      Sales Promotion Advertising Personal Selling Public Relations Direct marketing
  5. 5. Differentiation CAN YOU NOW DIFFERENTIATE YOUR CHICKEN / EGG FROM OTHERS?
  6. 6. Product Identity        Every product must be unique. Differentiation leads to choice Repeated choice leads to brand loyalty. Name or symbol Benefits associated with brand Symbols communicate volumes Invest in communication. Courtesy: Hansel D’Souza
  7. 7. Can we produce unique market oriented products. Can we achieve the dream of exporting Poultry Products ?
  8. 8. The Gap.       Skilled Manpower who can provide consultation on a continuous basis. Quality Inputs. Knowledge and innovation in resource management. Knowledge Deficit about production parameters. Market Linkage Mechanism for addressing bio-security needs..
  9. 9. Indian Reality        Small Holder farms Attitude for business Ethics Diversity – Conflict.e.g Failure of Cooperative system in many place. Inefficient Market Information system. Consumer perception & changing behavior ???????????????????
  10. 10. Solution : A system that can       Build capacity of small holder farms in terms of scale of operation and resource management. Can ensure continuous alternative and accountable service to farmers. Takes care of Indian reality Ensures quality farm input delivery protecting farmers interest. Address bio-security concerns. Encourage integration in non farm sector.
  11. 11. FARMER’s Model for Augmenting Growth in Poultry Sector SERVICE CONTRACT BANK & Government Dev.Agency Service Provider CREDIT / COMMON FACILITY INS.Market / Export Common Interest Group (CIG) DRESSING Grading UNIT VALUE ADD SERVICE CONTRACT Private Enterprise
  12. 12. Contact Us : barbaruah73@yahoo.co.in Tel: +91361-2461593 Mob:+919435558835
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