INDUSTRY OVERVIEW
Dairy Product Sector in North East India
Dr M. Islam Barbaruah
Director, Vet Helpline India Pvt.Ltd
IIE,...
The volume of milk consumption
in South Asia is growing at 2-3
per cent. The growth rates of over
5 per cent for many dair...
Approx 48% of Milk output in India is used to
produce a variety of Indian dairy products
Milk
& Milk
Products
Meat
&
Egg
T...
Over 45 per cent of the country's milk is retained
at farm level in rural regions; another 42 per cent
is handled by the u...
The country became the world's
largest milk producer in 2001. Yet not
one player from India features in the
list of global...
Do you Know?
According to Unconfirmed Estimates:
Organized sector represented by brands “Purabi” and “Dairy
Fresh” besides...
PURCHASE OF MILK – IN GUWAHATI CITY
From Published source
IIE, Guwahati, India
PENETRATION OF MILK PRODUCTS IN GUWAHATI
Unconfirmed estimates put sale of Curd in Guwahati City by
unorganized sector at ...
MAJOR DAIRY PRODUCT PRODUCING
ORGANIZATIONS IN NORTH EAST INDIA
DIMAPUR ( KOHIMA ) DISTRICT CO-OPT MILK
PRODUCERS UNION LT...
PURABI BRAND OF PRODUCTS
IIE, Guwahati, India
DIMAPUR ( KOHIMA ) DISTRICT CO-OPT MILK PRODUCERS
UNION LTD. (KOMUL)
Sweetened Card
Pasteurized Lassi
Cow Ghee Packed Milk...
SOME OBSERVATIONS
There are 678 registered manufacturing
units of Milk Products in India. Most of
them are in to milk powd...
SURVIVING THE COMPETITION FROM MNC’S
AND OTHER DAIRY MAJORS
It is not the strongest of the species that survive, nor the m...
IIE, Guwahati, India
Upcoming SlideShare
Loading in...5
×

Dairy product industry north eastindia_islambarbaruah

589

Published on

Targeted at budding entrepreneurs the presentation gives an overview of dairy product sector in India in general and North east India in particular.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
589
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
12
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Dairy product industry north eastindia_islambarbaruah

  1. 1. INDUSTRY OVERVIEW Dairy Product Sector in North East India Dr M. Islam Barbaruah Director, Vet Helpline India Pvt.Ltd IIE, Guwahati, India
  2. 2. The volume of milk consumption in South Asia is growing at 2-3 per cent. The growth rates of over 5 per cent for many dairy product categories in India are much higher than the mature markets of the developed world and this is prompting several global players to target entry into the Indian market. – The Hindu IIE, Guwahati, India
  3. 3. Approx 48% of Milk output in India is used to produce a variety of Indian dairy products Milk & Milk Products Meat & Egg Total Food Family Size RURAL 42.56 16.14 288.80 5.00 URBAN 74.18 26.77 410.10 5.00 Per Capita Monthly Consumption Expenditure ( In Rupees ) 55th NSS ( July 1999 – June-2000) THE STATISTICS – AT A GLANCE India’s Total Milk Production & Per Capita Availability of Milk (2001-02) 84.6 MT & 226gm respectively. L.Milk Ghee Curd Makkan Khoa Milk Powder Cheese Others 46% 28% 7% 6.5% 5.5% 3.8% 2% 1.2% Milk Utilization Pattern – 1989-90 IIE, Guwahati, India
  4. 4. Over 45 per cent of the country's milk is retained at farm level in rural regions; another 42 per cent is handled by the unorganized sector. A mere 13 per cent goes for value addition by the organized sector. The combined size of the butter and cheese market at Rs 630 crore. Against this, the packaged liquid milk market is valued at Rs 7,200 crore, while that of curd and curd-based products, made by the unorganized sector, is set at Rs 12,000 crore. Value of ethnic sweets is still higher at Rs 27,000 crore. SOME FACTS IIE, Guwahati, India
  5. 5. The country became the world's largest milk producer in 2001. Yet not one player from India features in the list of global top 20 dairy companies. SOME OF THE KNOWN COMPANIES ACTIVE IN THIS SECTOR • Britania Industries Ltd •Cadbury India Ltd •Gujarat Co-op Milk Marketing Federation •Hindustan Lever Ltd •Nestle India Ltd •Parle Products Ltd •ITC Agro Tech •Satnam Overseas Group •Marico Industries Ltd •Smithkline Beecham Consumer Health Care Ltd •Perfetti Van Melle India etc. IIE, Guwahati, India
  6. 6. Do you Know? According to Unconfirmed Estimates: Organized sector represented by brands “Purabi” and “Dairy Fresh” besides “Government Central dairy” together markets only in an average of 12000 lit of Milk per day within Guwahati as processed milk. Guwahati market requirement of liquid Milk is 1,25,000 lit per day. Branded dairy products produced & marketed by local player WAMPUL & G.R.Dairy Products is slowly gaining market share in Guwahati and providing consumers an alternative to those marketed by majors like AMUL and Nestle. AMUL processed milk “AMUL Taaza” sale within NE India is 450 -500 MT per day. IIE, Guwahati, India
  7. 7. PURCHASE OF MILK – IN GUWAHATI CITY From Published source IIE, Guwahati, India
  8. 8. PENETRATION OF MILK PRODUCTS IN GUWAHATI Unconfirmed estimates put sale of Curd in Guwahati City by unorganized sector at 3000 to 5000 lit per day (summer) and that of cream at >100 lit per day. From Published source IIE, Guwahati, India
  9. 9. MAJOR DAIRY PRODUCT PRODUCING ORGANIZATIONS IN NORTH EAST INDIA DIMAPUR ( KOHIMA ) DISTRICT CO-OPT MILK PRODUCERS UNION LTD. (KOMUL) Dimapur, Nagaland Brand : KOMUL TRIPURA CO-OPERATIVE MILK PRODUCERS' UNION LTD. Agartala Brand: GOMATI G R DAIRY AND FOOD PRODUCTS (P) LTD Khanapara, Guwahati Brand : DAIRY FRESH WEST ASSAM MILK PRODUCERS CO-OPERATIVE UNION LTD Guwahati Brand : PURABI IIE, Guwahati, India
  10. 10. PURABI BRAND OF PRODUCTS IIE, Guwahati, India
  11. 11. DIMAPUR ( KOHIMA ) DISTRICT CO-OPT MILK PRODUCERS UNION LTD. (KOMUL) Sweetened Card Pasteurized Lassi Cow Ghee Packed Milk Ice Cream Paneer PRODUCT PROFILE IIE, Guwahati, India
  12. 12. SOME OBSERVATIONS There are 678 registered manufacturing units of Milk Products in India. Most of them are in to milk powder and ghee. It is important to note that they uses 29 million litres of Milk per day against installed processing capacity of 73 million litres per day. Existing product profile at global dairy majors already active in India indicates eventual growth for the organized sector. The trend in coming years will be towards more value-added products. IIE, Guwahati, India
  13. 13. SURVIVING THE COMPETITION FROM MNC’S AND OTHER DAIRY MAJORS It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to the CHANGE Charles Darwin Be Informed – Know your Customers & Market Focus on – Innovation and Quality Be Techno-savvy Innovative distribution and customer convenience Realistic Marketing Plan : Clear vision , Goal Fixation & Continuous Performance Monitoring IIE, Guwahati, India
  14. 14. IIE, Guwahati, India
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×