Mustafa Iqbal - B2B Marketing & Communications Expert


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A dynamic marketing & management professional with more than 12 years of hands-on and extensive understanding of today's demanding business environment; possessing unique experience through direct involvement in more than 20 successful projects, including some of the world's largest events

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Mustafa Iqbal - B2B Marketing & Communications Expert

  1. 1. Mustafa IqbalB2B Marketing Communications Expert 34 | Father | Unstoppably Creative Pink Floyd fan | Love Travelling
  2. 2. Key Strengths Listener Informal Proactive Supporting Creative People-oriented Assertive Team player Methodical Talent cultivationThe Driving Force...
  3. 3. 11 years of events marketing at a glanceStarted the Marketing Communicationsdepartment "He led his team very professionally andWork included: successfully promoted the company during thePrint & Online collateral | Websites | initial years when the company was in theNewsletters | Press Releases | Media process of branding itself in the exhibitionRelations | Online & Print Event Dailies | industry of Pakistan.”Show Catalogues | Events & Corporate Aasim Siddiqui Managing DirectorCommunications Strategy | Copy writing… Pegasus Consultancy (Pvt.) Ltd.
  4. 4. March 2006Landed in Dubai
  5. 5. @ IIR Middle East (now informa plc)Responsible for marketing 16 major LSEs, including:
  6. 6. Setting Personal Targets
  7. 7. Some examples of recent work...
  8. 8. Some examples of recent work...
  9. 9. Some examples of recent work...
  10. 10. The Event Marketing Rocket Science… Always intriguing - changes from product to product!
  11. 11. Some people still like me!“Mustafa was brilliant at what he did..." "An organised and creative marketingGeoffrey Booy, R & D Director, IIR Middle East professional..." Moira Robertson, Project Director, IIR Middle"Professional, creative and determined... Eastmaking wonders in all the exhibition shows hemarketed.” "...dedicated, proactive and keen to assist hisRachiel Jaddo, Web Manager, IIR Middle East clients..." Tony Fields, Sales & Marketing Manager, TTG"A keen eye for detail, a very positive Middle East & North Africaattitude, total commitment and 100%reliable..." “A big thank you to Mustafa for producingMichael Hanlon, Exhibition Director, IIR fantastic results through his innovative andMiddle East effective digital marketing campaign execution in Mar & Apr 2011.""When you need someone to get things done, Magesh Srinivasan, Regional Manager - Sales &hes certainly someone you can trust.” Marketing, Sony ProfessionalJohn Wallace, Marketing Director - LifeSciences, IIR Middle East "...he has always managed to structure, build and deliver very strong marketing strategies on"without a doubt one of the most creative and projects from various profiles."hard working marketing managers I have Jim Meltz, Exhibition Director, IIR Middle Eastworked with till date."Eben Botha, Exhibition Manager, IIR MiddleEast