MIDEST 2013 brochure


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MIDEST, the world's leading industrial subcontracting show, will take place from 19th to 22nd November 2013 at the Paris Nord Villepinte Exhibition Centre (France).

MIDEST is the global platform used by international customers and subcontractors for sourcing and exchanges.

MIDEST 2012 generated international meetings :
- 1,721 exhibitors. 36% of exhibitors representing 46 countries were foreign.
- 39,347 trade visitors planning projects and drawn from all sectors of activity.
- 16% of visitors representing 78 countries were foreign.

It is a show for forging partnerships and monitoring technology that helps manufacturers, component suppliers and integrators in their search for face-to-face meetings with providers of solutions for the processing of metals, wood, plastics, electronics, microtechniques, IT and industry services.

MIDEST is a catalyst for business and commercial diversification. More information on www.midest.com +33 (0)1 47 56 50 55 - info@midest.com

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MIDEST 2013 brochure

  1. 1. The world’s leading industrial subcontracting show19 > 22 NOVEMBERParis Nord Villepinte - Francewww.midest.com
  3. 3. MIDEST is the global platform used byinternational customers and subcontractorsfor sourcing and exchanges.MIDEST 2012 generated international meetings1,721 exhibitors. 36% of exhibitors representing 46 countries were foreign.39,347 trade visitors planning projects and drawn from all sectors of activity.16% of visitors representing 78 countries were foreign.It is a show for forging partnerships and monitoring technology that helpsmanufacturers, component suppliers and integrators in their search forface-to-face meetings with providers of solutions for the processing of metals,wood, plastics, electronics, microtechniques, IT and industry services.MIDEST is a catalyst for business and commercial diversification90%* of its exhibitors declared themselvessatisfied or very satisfied with their participation.* Source: Sesa Marketing survey 2012
  4. 4. Figures you can rely on: MIDEST’s figures are audited by the OJS (Office de Justification des Statistiques)* Source: Sesa Marketing survey 2012EXHIBITORS REPORT REAL BUSINESS OPPORTUNITIES*90% of exhibitors declared themselves satisfied or very satisfied with their participation in 201290% stated that MIDEST enabled them to meet new prospects85% would recommend participation in MIDEST84% are thinking of exhibiting at MIDEST 2013.MIDEST, GLOBAL SHOP WINDOW FOR KNOW-HOW,whatever the size of your company and its specialityMETAL PROCESSINGFabrication • Screw cutting • Finishing / Surfacetreatment / Thermal treatment • Industrialfastenings • Foundry • Forging • Special machines •Materials / Semi-finished products • Shaping andcutting metals • MachiningPROCESSING OF PLASTICS /RUBBER / COMPOSITE MATERIALSELECTRONICS / ELECTRICALSMICROTECHNIQUESINDUSTRY SERVICESDesign aids / Engineering / Studies • Quality /Monitoring / Measurement • Research &Development • Software publishers / Industrial IT •Environment and sustainable developmentWOOD PROCESSINGINDUSTRIAL MAINTENANCEMaintenance work • Maintenance equipment andsupplies • Publishers of dedicated software (CAMM,EAM, diagnostic aids…)DiversifyyourrangeofcustomermarketsandcountriesMeetcustomersplanningprojectsHighlightyourknow-how1,721exhibitorsfrom 46 countriesMIDEST 2012 IN FIGURESFranceWestern EuropeEastern EuropeAsiaAfricaMiddle EastAmericas1,098 exhibitors311 exhibitors105 exhibitors89 exhibitors115 exhibitors3 exhibitors11Trade Villages28foreign regional ornational pavilions36%of exhibitors wereinternational90%of exhibitors declaredthemselves satisfiedor very satisfiedwith theirparticipationBe at the heart of the global subcontracting market
  5. 5. * Source: Sesa Marketing survey 2012CUSTOMERS PLANNING ACTUAL PROJECTSObjectives when visiting MIDEST*To meet high level exhibitors (91%)To find answers to sourcing requirements (81%)To identify new subcontractors (80%)To meet current subcontractors (75%)Visitors convinced by MIDEST*78% of visitors search for their subcontractors by visiting trade shows58% believe that there is no alternative show to MIDEST78% of the foreign visitors do not visit any other show in France apart from MIDEST80%of customers visitMIDEST to identifynew subcontractors*Major Europeancustomers visit MIDESTFood industry: Bel, Bonduelle, Delpeyrat, Heineken,Madrange, Nestlé, Sodebo, Coca Cola,…Automotive: Toyota, Volkswagen, PSA Peugeot Citroën,BMW, Renault, Volvo, Michelin, Daimler-Chrysler, Tata, AlpineRenault, Smart,...Aerospace: EADS, Snecma, Dassault Aviation, Eurocopter,Thales, Astrium, Daher, Goodrich, Zodiac Aerospace, Turbomeca,Safran, DCNS, Onera, Hispano Suiza, Messier Bugatti Dowty,…Transportation: SNCF, Air France, RATP, Faiveley, BombardierTransport, Siemens, Cofely Ineo, Alstom Transport,…Telecommunications: Siemens, France Telecom, Alcatel, Acome,Sagem, Vodaphone,…Building: Saint-Gobain, Vinci, Lafarge, Cegelec, Vicat, Ciments Calcia,Somfy, Eiffage, Bouygues Construction, Leroy Merlin, Yves Cougnaud,…Automotive equipments: Robert Bosch, Michelin, Continental, Valeo,MGI Coutier, Faurecia, AGCO, Hutchinson, Fagor Ederlan, Delphi, LisiAutomotive, Knorr – Bremse, Dersa Automotive,...Electronics / Electricity: Hitachi, Sony, NEC, Siemens, Philips, Tyco,ABB, Thales, Schneider Electric, Thomson, Legrand,...Energy: EDF, GDF Suez, Areva, Alstom, Cogema, Total, Air Liquide,Technip, Westinghouse, Saft, Schlumberger, CEA,…Chemicals:BASF,Bayer,AkzoNobel,Henkel,Solvay,Roche,3M,Sanofi,…And... ThyssenKrupp, Electrolux, Umicore, Smurfit Kappa Group,Sanofi-Aventis, Caterpillar, Bolloré, ArcelorMittal, Disneyland, Essilor,Hermès, L’Oréal, Louis Vuitton, Microsoft, Leoni, Oxylane,…In order to increase effectiveness,meet new customers by taking part in the businessmeetings programme organized byb2fair - Business to Fairs®VISITORS WHOGENERATE BUSINESSdrawn from decisionmaking departmentsSource: Midest 2012Other 5%Marketing 2%Quality / Methods 4%Design offices 8%Research and Development 9%Technical / Production 10%Sales 19%Purchasing 20%General management 22% Mechanical structures 15% Steel / Metallurgy 14% Automotive 11% Engineering 6% Aerospace 6% Industrial maintenance 6% Design offices 5% Machine tools 4% Chemicals and related products 3% Electronics 3% Electrical assemblies 3% Accessories / Luxury goods 3% Games / Toys / Sports / Leisure 3% Energy / Nuclear 2% Building / Public works 2% Health / Medical 2% Railway equipment 2% Training 2% Other 10%A HIGHLY DIVERSE ARRAYOF SECTORSEurope 69%(excl. France)Africa 18%Asia 11%Americas 2%TARGET YOURNEW MARKETS39,347 trade visitorsfrom 78 countriesSource: Midest 2012The visitors you will meet
  6. 6. An international advertising campaign in the trade magazines serving your key markets495 advertisements, including 201 international ones, in trade magazines and686 banners on the web sites visited by your customers.270344 (+27%)369 (+7%)431 (+17%)495 (+15%)20082009201020112012Expansion of the media schedule over 5 yearsin terms of the number of advertisementsEffective press relations130 journalists from the trade and business press, including 28 foreign journalists, welcomed to the show.1,024 press articles in 475 publications and 40 broadcast items (figures correct as of 23/01/13)Targeted direct marketing using every channelBased on a targeted list of over 300,000 professionals derived from the Reed Exhibitions behavioural databasesand 400,000 contacts databases from our press partners.Targeted sector e-mailings based on interests declared by customers and e-newsletters delivering information about exhibitor offerings425,000 invitations posted to customers across all sectors of industry120,000 copies of the show Newspaper sent out in October6,000 VIP badges for major customers and component suppliersTelephone follow ups of major customers to ensure that they actually visit the show.Sustained growth in the social media presenceThe Midest Viadeo hub is an information and discussion platform for current developments in industrial subcontracting.Over 1,500 members (customers and subcontractors) in January 2013.@MidestParis has over 700 Twitter followers, including manufacturers, consultants, economists, journalists…Linkedin draws in an English-speaking audience and on Facebook more than 200 professionals like MIDEST.You exhibit your know-how… We will tell the world…
  7. 7. 2,148,345page impressionsper year291,027professional visits(+11% on 2011)291 027 (+11%)263 372 (+25%)209 967 (0%)210 096 (+18%)177 525 (+24%)20122011201020092008Significantly more visitorsto the site*** Source: Sesa Marketing survey 2012 - ** XITI certified figures93%of exhibitors are satisfiedor very satisfiedwith the presentation oftheir companyon the siteYour all-year listingon the sourcing databasefor customersGive customers the chanceto find your company 365 days a yearAlmost one in two visits is made outside the show period85% of visitors to the site view the exhibitors list80% are satisfied with the detailed company presentations on the site.*www.midest.com,an increasingly popular sourcing platform**www.midest.coma high performance tool94% of exhibitors are satisfied with the ergonomics of the Exhibitor Space93% are satisfied with the presentation of their company on the site**Benefit froma free onlinepresentation ofyour expertise forover a yearDetails and main contacts (with link to yourweb site and your e-mail)Information about your company (workforce,turnover, % exported, certifications)10 activities10 customer marketsCountries or zones exported toPresentation (3,000 characters in French and in English)3 photos and a downloadable document (brochure,press release…)Customers will easilyfind you thanks toa powerful search enginebased on the followingcriteria:Company nameActivitiesGeographical zoneSpecialization by customer marketsZones for production unitsKey wordswww.midest.com
  8. 8. Spread your wings and shine the spotlighton your presenceMake a name for yourself by taking part in the MIDEST AwardsThe MIDEST Awards provide recognition for subcontracting excellence in 6 areas:Organization, Outstanding implementations, Innovation, International, Design offices and Partnership / Alliance.It is a unique and free opportunity to highlight your specific capabilities across the full array of communication tools before and during the show.Winners and those shortlisted will enjoy the benefit of a major communication campaignaimed at customers and the press (almost 200 articles in 2012)Use the TV Studio to highlight what you doLive recording played back on www.midest.com and on the sites of our partners.Customized guidance to help you make the most of this opportunity.The opportunity to use the recordings on your own web site, in your company and in front of your customers…Give a free lectureEvery year, around 1,500 customers in search of information attend lectures at the show.Present your know-how to a captive audience.Make the most of your presence through business meetingsOrganized by b2fair-Business to fairs®you gain the benefit of effective matchmakingto set up targeted meetings with your future customers and/or partners,whether they be visitors to or exhibitors at the show.Highlight your expertise to customers and the press
  9. 9. 54 hostesses1 doctor8 cleaners15 operations staff38 security staffpresent throughoutthe 4 days of the show38%of visitors werenew visitorsin 201293%of visitors are satisfiedor very satisfiedwith their visitMorethan halfthe visitorsmake the final decisionabout orders85%of visitors want to observeall forms ofsubcontracting18 peoplein France32 agents aroundthe worldThe MIDEST teamlistens to you183,000 KWhconsumed forthe hall lighting2 tonnesof glass recovered duringthe show and recycled24 000 m²of carpetalong the aisles6,200 m3of gas forthe heating6 days of build upfor the show4 days of the show3 days of break downreserved just for you63%of foreign visitorscome to discover therange of internationalsubcontracting96%of exhibitors were satisfiedwith the help they perceivedin preparing fortheir participationin MIDESTDid you know this about MIDEST?
  10. 10. Already gained new customers and an excellent return. A.M.I.C.Numerous meetings with new customers. ALEMA LANSKROUN ASThe quality of the contacts with new prospects was excellent. CIBOMIDEST is a good means of meeting the heads of companies all in one place and fordeveloping foreign markets. GC INNOVATIONMIDEST continues to be the show that one must exhibit at because of the number and thediversity of the visitors and visibility on the web site. PILLER CLEANTECHOne meets major international companies from all sectors at it. SPRL COLOR CONSULTING2012 was a good show for us with diversification into new markets. RABOURDIN INDUSTRIEVery interesting contacts holding out the genuine prospect of new business. Excellentmanagement by the organizers.We were guided through the show preparations. SAMES TECHNOLOGIESGood numbers of high quality visitors. STANDARD GUM TOURNADRE SAAbove all, it is a multi-sector show with an international dimension that draws in verylarge numbers of visitors and opens up opportunities. MANUTHIERSIt’s a show you have to be seen at. SOMEGEIt was our first MIDEST and we made over 40 serious contacts. GEORGES PERNOUD SASWhat the exhibitors sayWhy visitors are recommending MIDESTBecause I found new suppliers. Because I loved MIDEST 2012. FERROPEMThe variety of subcontractors and processes encountered all in one place. B’TWINGood organization, good contacts. Updated my portfolio of items. RENAULT TRUCKS DEFENSETo meet new contacts geared to the needs of my projects. OBERTHUR TECHNOLOGIESAn annual must. SCHNEIDER ELECTRICThis show is an excellent opportunity to flesh out projects. ASTRIUM SASGetting to know local subcontractors. FAURECIAThe large number of meetings that can be packed into a short space of time. Futuresourcing requirements. MESSIER-BUGATTITo continue the search for know-how and new subcontractors. DELPHIIt is important to see how the sectors are developing and to get to know whomone is dealing with. THALESQuality of participants. Proximity of companies with French know-how. VALEO THERMIQUE HABITACLESubstantial number of exhibitors representing various different manufacturingprocesses. HISPANO-SUIZAOne can see several potential suppliers in the same place. COFELY ENDELThe possibility of finding new suppliers. General interest and targeted search. DURA AUTOMOTIVE SYSTEMSTo monitor suppliers. LEROY MERLINTo see the development of new techniques and to meet new suppliers. COCKERILL MAINTENANCE INGENIERIEThere is always at least one reason to go to MIDEST... SAINT GOBAINWhat really counts is what the industry has to say
  11. 11. With the support of:The world’s leading industrial subcontracting show19 22 NOVEMBERINTERESTED IN EXHIBITING?OUR TEAM IS WAITING TO HEAR FROM YOUContact us right away:Tel.: +33 (0)1 47 56 50 55Fax: +33 (0)1 47 56 21 40E-mail: info@midest.comorgoto www.midest.com,“Your stand“ sectionReed Expositions / MIDEST52-54, quai de Dion Bouton - CS 8000192806 Puteaux Cedex - Francewww.midest.comInconjunctionattheParcdesExpositionsofParisNordVillepintewith:TheshowforallindustrialandservicesectormaintenancesolutionsTheInternationalShowforSheetMetal,Coil,TubeandSectionEquipmentMidest 2013:a Reed Exhibitions Group showReedExhibitionsoffersyouthesupportofaleadinginternationalgroupandtheworld’snumberonetradeshoworganizer(14marketsin36countries,across460eventsincluding60inFrance).