Steam Republic presents Mobile Backstage | MidemNet Lab 2011

902 views

Published on

One of ten presentations made by innovative mobile music startups for the "Mobile Applications" category of MidemNet Lab 2011, MIDEM's startup competition.

Take care of the FANS… and the BUSINESS will take care of itself.
1 Not Just an App
2 Real Engagement
3 Integration

Published in: Entertainment & Humor
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
902
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Steam Republic presents Mobile Backstage | MidemNet Lab 2011

  1. 1. YOUR VIRTUAL TRIBE BY STEAM REPUBLIC
  2. 2. We are all WRONG!!!
  3. 3. Take care of the FANS…
  4. 4.  and the BUSINESS will take care of itself.
  5. 5. The Story: http://vimeo.com/17921978How it works: http://www.youtube.com/watch?v=6GkKVXx-9Ic
  6. 6. 1 Not Just an App2 Real Engagement3 Integration
  7. 7. CASE STUDY: You Me At Six 90 % DeadAccounts 10 % of their fans used it actively after downloading Active Users 90 %
  8. 8. CASE STUDY: You Me At SixSame post in Mobile Backstage generated:17 X more interaction than Facebook450 X more interaction than MySpace
  9. 9. CASE STUDY: You Me At Six 30% purchased Conversion Rate of buyers/visitors 30% (Users that purchased after entering iTunes via MBS)70% visited
  10. 10. Facebook  App
  11. 11. Take care of the FANS…and the BUSINESS will take care of itself.
  12. 12. YOUR VIRTUAL TRIBE Thank you! Paavo Bäckman +358 541 9122 paavo.backman@steamrepublic.com
  13. 13. THE  DIFFERENCE?   Mobile  app   Mobile  Backstage  Concept   Mobile  website,  ”collector”.   Mobile  fan  club  community,  ”creator”.   Passive  content  browsing   Engagement  tool  based  on  ac2ve   ”Squeezing  down”  the  web  to   pos?ngs  and  exchange   mobile,  catch  the  past,  born  desktop  Setup App  builder.  DIY  online  design  kit.   Turn-­‐key  service,  U2lizing  mobile  to  flourish,   catch  the  moment,  born  mobile  Content Rich  technical  features,  sta?c  and     Personal  and  unique  push-­‐content  directly   aggregated  pull-­‐content  from     from  ar?sts  and  fans.  Social  features  &  ac?ve   websites.  All  material  collected     use  as  key  elements.   here  for  fans  to  browse.  Limited     social  aGributes.    

×