Training session - Pitching Your Startup or App to the Media

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Training session - Pitching Your Startup or App to the Media

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Training session - Pitching Your Startup or App to the Media

  1. 1. Pitching Your Startup or App to the Media. Martin Bryant @MartinSFP
  2. 2. thenextweb.com
  3. 3. Before you pitch.
  4. 4. Are you ready? Have you got your MVP?If its not ready for your users, its not ready for press
  5. 5. Do you have an angle?● Just launched / about to launch● Major new feature● Significant milestone● Human interest - news-related
  6. 6. Pick someonerelevant to contact.
  7. 7. Making the pitch.
  8. 8. Making contactImage: Lemsipmatt via Flickr
  9. 9. So, how do you perfect your pitch?1. Keep it brief and to the point
  10. 10. How not to do it...FOR IMMEDIATE RELEASE28 January 2012DOGSQUARE LAUNCHES AS A SUPERLATIVE SO-LO-MO (SOCIAL, LOCAL, MOBILE)SOLUTIONDOGSQUARE (TM) from Cynerbliss Ltd (TM) is a genre-defining new app. It is truly the pinnacleof location-based, social activity sharing for the canine species.With this HTML5, Javascript and Ruby On Rails enhanced experience, your four-leggedcompanion can experience the joy of location-sharing, thanks to patented Bla-Bla (TM)technology.CEO Michael X. Boringpitch (MBE, MSc) said: "With Dogsquare (TM), the dynasty of social media is superbly emphased using our patented Bla-Bla (TM) technology, created over a 6 year period on a Basingstoke industrial estate. I once nearly met Mark Zuckerberg in a Palo Alto coffee shop, but my friend Dan said hed just left by the time I arrived."Cynerbliss Ltd (TM) is delighted to announced that DOGSQUARE (TM) is now available onpopular app stores with immediate effect.
  11. 11. Annoying...Hi Martin, I hope your cold that you tweeted about amonth ago has cleared up. I hate those things!!!!I wanted to see if you had some interest in my app,Dogsquare. TechCrunch, Mashable and The HuffingtonPost LOVED it and now I think its time for you to see it.I know its been covered elsewhere but a blog like TheNext Read Write Web would work wonders for ourbranding and SEO. Im willing to link back to you if youcover us.Thank you!Michael X. Annoyingpitch
  12. 12. Much better...Hi Martin,Were about to launch a startup I think you might beinterested in. Dogsquare is essentially Foursquare fordogs - but its so much more than that too.Ive attached more info, or you can check out the videoand screenshots here: LINK.Were a new company and were planning to launch onTuesday at 9am PT. Wed love you to cover the app.Thanks,Michael.
  13. 13. So, how do you perfect your pitch?1. Keep it brief and to the point2. Dont pester us
  14. 14. So, how do you perfect your pitch?1. Keep it brief and to the point2. Dont pester us3. Be careful with exclusives
  15. 15. Exclusives+ Media outlets love exclusives!- Media outlets hate being second, you missout on additional coverage.
  16. 16. Embargoes+ Hopefully lots of simultaneous coverage =high impact- People break embargoes (for a number ofreasons) - egos are bruised and your plans canbe messed up.
  17. 17. Developing relationships● Keep in touch about MAJOR updates● At the same conference? Come and say hello.
  18. 18. PR? Are they any good?Are people calling you?
  19. 19. Beyond the startup press?People are people wherever they work.Think about audiences, not journalists.
  20. 20. Thank you.Questions?@MartinSFP

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