Given by the Future of Music Coalition's Kristin Thomson at midem 2012, this is a "first look" presentation FMC's survey of 5,000 US artists, on where their revenues come from.
It notably reveals that "merchandise and branding is only relevant to a small number of musicians"; grants, and funds from fans, are their two key revenue sources.
That said, sponsorshio has proven to be one of the new sources to kick in where that from labels may have dropped off. "Corporate sponsorship of videos has been a total revelation," said one US rock band.
The survey also found that artists are "increasingly strategic about their brands", investing for example in "dedicated merch guys", to quote one respondee.
For more information: http://futureofmusic.org/ars