Bounce Mobile | MidemNet Lab 2011
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Bounce Mobile | MidemNet Lab 2011

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One of ten presentations made by innovative mobile music startups for the "Mobile Applications" category of MidemNet Lab 2011, MIDEM's startup competition. ...

One of ten presentations made by innovative mobile music startups for the "Mobile Applications" category of MidemNet Lab 2011, MIDEM's startup competition.

• Established early 2010 - Interactive music on mobile
• Technology changing the way we discover, consume music...
and now interact with it
• First product is Fireplayer - mobile remix platform
‣ Launched August 2010 in UK
‣ Allows simple remixes to be created on mobile
‣ Uses gameplay-style interface
‣ Share streams of mixes via Facebook, Twitter

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    Bounce Mobile | MidemNet Lab 2011 Bounce Mobile | MidemNet Lab 2011 Presentation Transcript

    • MIDEMNET LAB PRESENTATION Martin Macmillan, CEO 1Saturday, January 22, 2011
    • INTRO TO BOUNCE • Established early 2010 - Interactive music on mobile • Technology changing the way we discover, consume music... and now interact with it • First product is Fireplayer - mobile remix platform ‣ Launched August 2010 in UK ‣ Allows simple remixes to be created on mobile ‣ Uses gameplay-style interface ‣ Share streams of mixes via Facebook, Twitter MIDEMNet Lab January 2011 2Saturday, January 22, 2011
    • MIDEMNet Lab January 2011 3Saturday, January 22, 2011
    • BUSINESS MODEL • Fireplayer platform app ‣ Freemium - app available with some free content to encourage trialling ‣ Premium content - £1.79/€2.39 per track download through in- app purchase ‣ Revenue share with retailer, label, publisher, collection societies • Similar variants for artist branded/media partner apps • 15.4% conversion rate achieved to date MIDEMNet Lab January 2011 4Saturday, January 22, 2011
    • PRESS COVERAGE “the most forward-thinking music app on the market” - The Sun, 4th October 2010 "Music fiddlers will love it" - The Guardian, App of the Day, 25th August 2010 "Fireplayer is a fun little free app that lets you play DJ God" - The Times, App of the Week, 4th September 2010 MIDEMNet Lab January 2011 5Saturday, January 22, 2011
    • CONTENT • Full-track audio stems required ‣ Studio work handled by Bounce • Framework content deals in place with majors and indies ‣ Universal, EMI • Accessible by smaller labels/unsigned artist • Adding territory partners to source and promote music in local markets MIDEMNet Lab January 2011 6Saturday, January 22, 2011
    • WHY IS THIS A GOOD THING? • Incremental digital revenue channel ‣ Does not cannibalise download sales • New promotional opportunities to engage listeners ‣ On-demand remix competitions ‣ Strong social networking integration ‣ Stems can be made available pre-release • Multiple music genres. Catalogue opportunities MIDEMNet Lab January 2011 7Saturday, January 22, 2011
    • DISTRIBUTION MODEL • Media partner branded apps ‣ Radio, online/print publications • Handset vendor tie-ups • Artist branded apps • Brand opportunities MIDEMNet Lab January 2011 8Saturday, January 22, 2011
    • TECHNOLOGY • App portable across platforms ‣ Android ‣ Symbian (Ovi) ‣ Samsung Bada • Other platforms (eg BlackBerry) with additional work • Back-end functionality MIDEMNet Lab January 2011 9Saturday, January 22, 2011
    • INFRASTRUCTURE • Content server serves appropriately licensed content across different territories/app stores • Real-time reporting of download data with track/territory/stream analysis • Cross platform • Territory partners MIDEMNet Lab January 2011 10Saturday, January 22, 2011
    • for more information.... martin@bouncemobile.net 11Saturday, January 22, 2011