Learn from ‘The Shuffle Song’ case study, a unique musical experience from Air France Music and Keren Ann, giving fans the possibility to create on Facebook their own versions of an exclusive song by Keren Ann.
Inspirational Music and Brands Partnerships - Air France Music: ‘The Shuffle Song’
Inspirational Music & Brand Partnerships – AIR FRANCE MUSIC ‘THE SHUFFLE SONG’
The birth of Air France MusicAt first A TV ad sync with The Chemical BrothersOn Board: “Make the sky the best place on earth” Translate Air France values into a music identity: : • Playlists before takeoff and after landing • Playlists for Air France Radio => Very positive feedbackObjectives Air France Music March 2010• Develop long term relationship with clients and extend the Air France experience to earth• Appeal to a younger target audience (15/34) – clients of tomorrow• Air France as a modern, engaging and relevant brand
What is Air France Music today? On Board : Create a unique Online: bringing to life Air France’senvironment - “Make the sky the best musical identity and the spirit of the place on earth” brand by providing content Special collaborations with internationally known French artists throughout the year
The Keren Ann Case – ‘The Shuffle Song’ May 11th – May 31st 2011 Album release date: 60 pieces of February 28th, 2011 songs available Create an original song: 20 736 possible “The Shuffle Song” combinations
Results : Facts and FiguresThe Shuffle Song with Keren Ann International &France Press Air French Music Keren Ann + 45 000 on Facebook + 20% on Facebook 500 versions created Facilitated international export • Digital sales USA (50% of total) • Concert in LA 40 840 plays of the songs • Concert Lincoln Center, NY – February 1st 2012 French & International Press: + 100 articles