Win8 overview andbusinessmodel
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Win8 overview andbusinessmodel



Presentación sobre Windows 8, a cargo de Boris Armenta, Microsoft, en el Productivity Day 2012

Presentación sobre Windows 8, a cargo de Boris Armenta, Microsoft, en el Productivity Day 2012



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Win8 overview andbusinessmodel Win8 overview andbusinessmodel Presentation Transcript

  • Microsoft Confidential 1
  • Windows reimagined Microsoft Confidential 2
  • Microsoft Confidential 3
  • Windows on ARM • Windows on ARM (WOA) is a new member of the Windows family that builds on the foundation of Windows • Metro style apps will run on both WOA and Windows 8 on x86/64 • WOA includes desktop versions of the new Microsoft Word, Excel, PowerPoint, and OneNote • WOA supports the Windows desktop experience including File Explorer, IE 10 for the desktop, and most other intrinsic Windows desktop features, but not the installation of 3rd-party desktop apps or plug-ins • With WOA we anticipate integrated, end-to-end products—hardware, firmware and WOA software, all built from the ground up Microsoft Confidential 4
  • 500M 234M 247M 152M 112M 40M 30M 13MAs of December 2011 Microsoft Confidential 5
  • IDC Windows forecast based on historical trends 400 300 200 100 0 2009 2010 2011 2012 2013 2014 Consumer Enterprise All-up Windows Annual Sales Volume Worldwide (based on historical trends) – Consumer/Enterprise (millions) 6 Source: IDC Worldwide Windows Client Operating Environment 2011–2015 Forecast
  • Microsoft Confidential 7
  • Why build a Metro style app? Search surfaces your app and content when it is most appropriate across the whole system Microsoft Confidential 8
  • Unprecedented reach • The single largest potential market for your apps • Store and apps in 100+ languages • 45 market-specific app catalogs • Buy from 200+ markets • Local pricing & settlement in top 40 markets (by GDP) • Developer payments in 41 markets Microsoft Confidential 10
  • Paid downloads Store Features • You control the pricing of your app • Prices from $1.49 to $999.99 • Microsoft Commerce: You keep 70% of the first $25,000, 80% of the rest • 3rd Party Commerce: App is free in the store and you keep 100% of the in-app proceeds Benefits to Your Business • Earn more with each sale of your app • Developers earn up to 72% more per sale at the lowest price point • Discover what works for you Microsoft Confidential 11
  • Trials Store Features • One-click trials • Feature-based or time-based • API’s for more advanced trial scenarios • Analytics about trial effectiveness Benefits to Your Business • Increased customer willingness-to-buy • Customers confident about buying higher-priced apps • Compete with features and user experience, not just price • Discover what works for you Microsoft Confidential 12
  • In-app purchases Store Features • Support for all types of in-app purchase “entities” e.g. content, digital goods, services, app features etc • Each “entity” has it’s own price and lifetime • Use your own 3rd party commerce engine Benefits to Your Business • Windows Store • Easy to implement • Flexible, no restrictions • 3rd party • Own your customer and their data • Leverage investments in your existing systems Microsoft Confidential 13
  • Advertising Store Features • Choose your preferred ad platform • HTML5/JS/CSS enables easy integration of existing web advertising platforms • Microsoft Advertising provides Metro- style advertising (including Metro ad controls) Benefits to Your Business • Avoid ad-brokers: directly implement your preferred web advertising services • Leverage your investments in your web advertising infrastructure Microsoft Confidential 14
  • Subscriptions & expiring purchases Store Features • Time-based in-app purchases with user- initiated renewal • Enable 3rd party purchase engine & subscription services Benefits to Your Business • Windows Store • Time-based • Flexible • 3rd party • Own your customer and their data • Leverage investments in your existing systems • No payments to Microsoft Microsoft Confidential 15
  • Transparent terms • Organized around a few, simple principles • Concise and clear • No carve-outs for app categories Microsoft Confidential 16
  • Powerful analytics Key pivots: • Audience demographics (age, gender, country) • Device class (tablet, laptop, etc.) • Paid vs. Free Key Measures • Referral information • Vol. of apps (download and submissions) • Top grossing • Top Apps • Ratings • Reviews • App quality (hangs, crashes) • App performance (relative to category/sub- category) Microsoft Confidential 17
  • The path to Windows 8 GA Quality driven milestone based development Consistent with Windows 7 release cycle Windows launches “Every 2 to 3 years” Developer Consumer Release Release to General Preview Preview Candidate Manufacturer Availability September, 2011 February, 2012 TBD TBD TBD • Windows 8 announced • Windows 8 Consumer at //build Preview available for • Windows 8 SDK download available for download • Preview Store available (apps by invitation only) Microsoft Confidential 19
  • Microsoft Confidential 20