Master of Disaster :How to become one !                  Copyright The Winning Edge
10 lessons to learn :1 We love crises2 Definition of crisis3 We are not prepared4 Be prepared : Do or Die5 Manage your ris...
It can happen to you too …………             Political                              Financial              crisis            ...
Lesson 1 :We lovecrises             Copyright The Winning Edge
We love crises …. Crisisjunkies                 Copyright The Winning Edge
We love crises ….We shootourselves  in the head to stop theheadache                 Copyright The Winning Edge
We love crises ….     Man is something that     should be overcome.                                           Zarathustra ...
Lesson 2 :Definition of crisis             Copyright The Winning Edge
Definition of crisis : A crisis is when you can’t             say :                     “ let‟s                     forget...
Definition of crisis : Nothing new on the horizon ……..         history repeats itself Danger/Problem    Opportunity       ...
Definition of crisis : A crisis can be defined as :  “ Any situation which has the potential to  affect   long   term   co...
Lesson 3 :We are notprepared             Copyright The Winning Edge
We are not prepared :Are you prepared ?Do you look left and right                 when you cross the street ?Do you check ...
The essence of risk management    Risk           Crisis                  Disaster                                 Copyrigh...
Challenge no. 1Global Uncertainty               Copyright The Winning Edge
We are not prepared :             Conclusion            Expect the            unexpected
Lesson 4 :Be prepared     :Do or Die              Copyright The Winning Edge
Be prepared, Do or Die :  The optimist sees opportunity in everydanger, the pessimist sees danger in every     opportunity...
Be prepared, Do or Die :By the time the  rules of thegame are clear,the windows of  opportunity  have closed     Santhanam...
Be prepared, Do or Die :                   Die :                We thought                it wouldn’t                 happ...
Be prepared, Do or Die :   Tourism product      providers  CM Plan in your operational    Policy & Procedures ?   Tourism ...
Lesson 5 : Manageyour risks             Copyright The Winning Edge
Manage your risks :                Man-made        Aircraft crash        Assault        Building fire/collapse        ...
Manage your risks : Websters definition of risk:     Risk is the possibility of suffering loss.         assess continuous...
Manage your                  Wheel of crisesrisks :                                  Ivan I.Mitroff                       ...
KPMG’s Risk Preparedness Framework
The essence of risk managementRisk Evaluation Matrix High             Treat    Terminate              risk       risk     ...
The essence of risk managementThe Tourist Health and Safety Continuum :    Severity and frequency of incidents        Natu...
Initiate brainstorms                 on risk awareness Stop saying : “ that is not my job ! “5 “ safety belts ” you could ...
Initiate brainstorms               on risk awareness     It won‟t happen to us …        If you don‟t        control the   ...
Lesson 6 :Anatomyof a crisis              Copyright The Winning Edge
Anatomy of a crisis :1. The Reduction stage :     detecting early warning signals2. The Readiness stage :     preparing pl...
Anatomy of a crisis :  The 4 phases :                      1.1         Crisis Awareness      1 . Reduction       1        ...
Crisis ManagementIt won‟t happen to us ….            Reduction                  Phase 1         The Reduction Phase       ...
ReductionA crisis puts 4 important assets at risk :Tangible :       Employees / Guests                 Office / Hotel / Co...
Anatomy of a crisis                                        Phase 1 :                                      Reduction       ...
Reduction             1.1 Crisis Awareness1.1.1 Identify risk & hazards1.1.2 Identify possible impacts1.1.3 Intelligence c...
Reduction          1.2 Political Awareness1.2.1 Secure political cooperation1.2.2 Increase political involvement1.2.3 Link...
Reduction   1.3 Standing Operating Procedures1.3.1 Anticipate problems1.3.2 Revise procedures1.3.3 Enhance staff awareness...
Crisis ManagementIt won‟t happen to us ….            Readiness                      Phase 2         The Readiness Phase   ...
Anatomy of a crisis                                     Phase 2 :                                   Readiness             ...
Lessons to learn              Phase 2 :           "Being Ready"Businessesneed to evaluate their crisis exposuredevelop S...
Readiness     2.1 Crisis Management Plan2.1.1. Establish CM team2.1.2. Crisis Management Plan2.1.3. Simulation Exercises  ...
Readiness            2.2 Tourism Planning2.2.1. Create awareness among industry2.2.2. Train staff2.2.3. Advance decision m...
Readiness      2.3 Health and Safety measures2.3.1. Establish local network2.3.2. Emergency services2.3.3. Hazards handlin...
Readiness     Crisis Management PlanningA Crisis Management Plan will allow to Predict problems Categorize steps prior t...
Crisis ManagementIt won‟t happen to us ….             Response                  Phase 3         The Response Phase        ...
Anatomy of a crisis                                      Phase 3 :                                Response                ...
Response  Crisis Response is dedicated to :the immediate aftermath of the event,the response to the impact of a crisist...
Response                   Response structure         Media CommunicationChallenges : Better informed than you Can creat...
Response                    Response structure     Media Communication Assign press area Appoint one main spokesperson ...
Response               Response structureMedia Communication guidelines• Tell it all,          Tell it fast,              ...
The Stakeholders wheelThe Role of the Public Sector    Destination Risk & Crisis      Management PlansThe role of the Priv...
Crisis ManagementIt won‟t happen to us ….             Recovery                   Phase 4         The Recovery Phase       ...
Anatomy of a crisis                                   Phase 4 :                                 Recovery                  ...
RecoveryThe ultimate assessment can be made  from four measures of recovery :1. the speed with which an organisation   reg...
Skillful risk & crisis handling www.pata.org    icca@icca.nl                        Copyright PATA & ICCA
Lesson 7 :Leadership as key ….             Copyright The Winning Edge
Leadership as key :  It won‟t happen to us ….  The Role of Leadership in a Crisis      “ I care, and I am accountable "Eff...
Leadership as key :Crisis Management,why reinvent the wheel ?  Negative examples         Positive                         ...
Leadership as key :                                Team           - Coordination                               Leader     ...
Lesson 8 : Lessons from the   past             Copyright The Winning Edge
Egypt,  1990 - 1991The world‘s oldesttravel destination                     Copyright The Winning Edge
Reach consumer ?Advertising ?                Too expensivePublic Relations !               Expensive !                    ...
Egypt, 1990 - 1991Result :Business back tonormal by June 91                    Copyright The Winning Edge
Egypt,Long term effect :Emergency PR program onstand-byReady to “go“ within hoursLuxor : Valley of the Kings              ...
Thailand, May 1992       Copyright The Winning Edge
Blueprint               Back to normal     Press      inspectionsT                                              Ch        ...
Results :7,326 articles traced around the worldAir and Hotel part big success,              tour and shopping notBooking t...
Lesson 9 :Lessons for the future              Copyright The Winning Edge
We have to face the risks : “ I have a dream …..” T ogether E ach                    Nobody is A chieves           perfect...
What about SARS ?             Copyright The Winning Edge
W.H.O     Question / challenge authority     CYA bureaucracy     No cooperation with tourism              Perception of il...
What happened      December 26, 2003 ? In the Bam area ( IRAN ) more   than 30,000 people killed,30,000 injured, 85 % of b...
Lessons from Indian Ocean Tsunami ?                       A role, and                     opportunity, for                ...
Lesson 10 :  CrisisPrevention              Copyright The Winning Edge
Crisis Prevention :Newest Marketing Tool      Copyright The Winning Edge                         THE ELEMENTS OF MARKETING...
www.ternalert.org
Crisis Prevention !                      Copyright The Winning Edge
Crisis Prevention !              www.apec.org                      Copyright The Winning Edge
Crisis Prevention !                      Copyright The Winning Edge
Crisis prevention Newest Marketing Tool        Crisis Management                Crisis Prevention      Reputation Manageme...
Newest marketing tool      It won‟t happen to us …  Facing the Fear Factor                          Destinations          ...
We have to face the risks :      It won‟t happen to us …         If you don‟t         control the      risks, the risks   ...
10 lessons learned :1 We love crises2 Definition of crisis3 We are not prepared4 Be prepared : Do or Die5 Manage your risk...
The bottom line !If you dont knowwhere you are going ….              … you will              probably               end up...
The bottom line !You are today where your thoughts have   brought you …..           You will be        tomorrow where     ...
The bottom line Accentuate the positive                  Copyright The Winning Edge
Our goal is simple …to help you reach yours !The Winning Edge :473, Soi Uahwatanasakul 3Pattanakarn 58 RoadBangkok, 10250 ...
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Bert van walbeek master of disaster

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Bert van walbeek master of disaster

  1. 1. Master of Disaster :How to become one ! Copyright The Winning Edge
  2. 2. 10 lessons to learn :1 We love crises2 Definition of crisis3 We are not prepared4 Be prepared : Do or Die5 Manage your risks6 Anatomy of a crisis7 Leadership as the key8 Lessons from the past9 Lessons for the future10 Crisis prevention Copyright The Winning Edge
  3. 3. It can happen to you too ………… Political Financial crisis crisis Terrorism Medical crisis crisisOil crisis Copyright The Winning Edge
  4. 4. Lesson 1 :We lovecrises Copyright The Winning Edge
  5. 5. We love crises …. Crisisjunkies Copyright The Winning Edge
  6. 6. We love crises ….We shootourselves in the head to stop theheadache Copyright The Winning Edge
  7. 7. We love crises …. Man is something that should be overcome. Zarathustra !Industry leaders Academics Press Experts Politicians NTO Copyright The Winning Edge
  8. 8. Lesson 2 :Definition of crisis Copyright The Winning Edge
  9. 9. Definition of crisis : A crisis is when you can’t say : “ let‟s forget the whole thing ” Copyright The Winning Edge
  10. 10. Definition of crisis : Nothing new on the horizon …….. history repeats itself Danger/Problem Opportunity Copyright The Winning Edge
  11. 11. Definition of crisis : A crisis can be defined as : “ Any situation which has the potential to affect long term confidence in a destination, or an organization and its products, which can interfere with its ability to continue operating normally. Cassedy 1991 Copyright The Winning Edge
  12. 12. Lesson 3 :We are notprepared Copyright The Winning Edge
  13. 13. We are not prepared :Are you prepared ?Do you look left and right when you cross the street ?Do you check this building„s fire escape ?What is the emergency number here ?What is your bloodtype ?Do you have an I.C.E. number in your mobile ? Copyright The Winning Edge
  14. 14. The essence of risk management Risk Crisis Disaster Copyright The Winning Edge
  15. 15. Challenge no. 1Global Uncertainty Copyright The Winning Edge
  16. 16. We are not prepared : Conclusion Expect the unexpected
  17. 17. Lesson 4 :Be prepared :Do or Die Copyright The Winning Edge
  18. 18. Be prepared, Do or Die : The optimist sees opportunity in everydanger, the pessimist sees danger in every opportunity Winston Churchill Copyright The Winning Edge
  19. 19. Be prepared, Do or Die :By the time the rules of thegame are clear,the windows of opportunity have closed Santhanam Shekar Copyright The Winning Edge
  20. 20. Be prepared, Do or Die : Die : We thought it wouldn’t happen to us ….
  21. 21. Be prepared, Do or Die : Tourism product providers CM Plan in your operational Policy & Procedures ? Tourism product buyersCM as part of your needs and demands ? Copyright The Winning Edge
  22. 22. Lesson 5 : Manageyour risks Copyright The Winning Edge
  23. 23. Manage your risks : Man-made  Aircraft crash  Assault  Building fire/collapse  Civil/political unrest  Cruise ship / ferry disaster  Hijacking  Hostage situations  Surface transport accident  War Natural  Earthquake  Fire  Hurricanes  Medical epidemic Copyright The Winning Edge
  24. 24. Manage your risks : Websters definition of risk: Risk is the possibility of suffering loss.  assess continuously what can go wrong (risks).  determine what risks are important to deal with.  implement strategies to deal with those risk. Copyright The Winning Edge
  25. 25. Manage your Wheel of crisesrisks : Ivan I.Mitroff Murat C. Alpaslan HBR, April 2003Normal Abnormalaccidents accidents Natural accidents Copyright The Winning Edge
  26. 26. KPMG’s Risk Preparedness Framework
  27. 27. The essence of risk managementRisk Evaluation Matrix High Treat Terminate risk risk Tolerate Transfer risk risk Low Severity Low High Copyright The Winning Edge
  28. 28. The essence of risk managementThe Tourist Health and Safety Continuum : Severity and frequency of incidents Natural disaster Terrorism Morbidity ( death ) Medical ailments, hospitalization Crime Minor illness Loss of personal affects Minor incidents Copyright The Winning Edge
  29. 29. Initiate brainstorms on risk awareness Stop saying : “ that is not my job ! “5 “ safety belts ” you could apply :1. Where is your computer back-up located ?2. Do you carry an emergency contact card ?3. Do you have an life insurance policy ?4. When was your last medical check up ?5. Do you have an “ emergency fund “ ? Create a “crisis” and see what happens ! Copyright The Winning Edge
  30. 30. Initiate brainstorms on risk awareness It won‟t happen to us … If you don‟t control the risks, the risks will control you ! Copyright The Winning Edge
  31. 31. Lesson 6 :Anatomyof a crisis Copyright The Winning Edge
  32. 32. Anatomy of a crisis :1. The Reduction stage : detecting early warning signals2. The Readiness stage : preparing plans and running exercises3. The Response stage : executing operational and communication plans4. The Recovery stage : returning the organization to normal after a crisis Copyright The Winning Edge
  33. 33. Anatomy of a crisis : The 4 phases : 1.1 Crisis Awareness 1 . Reduction 1 1.2 Political awareness 1.3 Standard Operating Procedures 2.1 Crisis Management Plan 2 Readiness 2. 2.2 Tourism planning 2.3 Health and safety measures 3.1 Emergency response procedures 3.2 Investigation 3 Response 3. 3.3 Family assistance 3.4 Communication 4.1 Business Continuity Plan 4 Recovery 4. 4.2 Human Resources 4.3 Debriefing Copyright The Winning Edge
  34. 34. Crisis ManagementIt won‟t happen to us …. Reduction Phase 1 The Reduction Phase Crisis Awareness Political awareness Standard Operating Procedures Copyright The Winning Edge
  35. 35. ReductionA crisis puts 4 important assets at risk :Tangible : Employees / Guests Office / Hotel / CoachIntangible : Corporate reputation Brand Image Copyright The Winning Edge
  36. 36. Anatomy of a crisis Phase 1 : Reduction 1.1.1 Identify risk & hazards1.1 Crisis Awareness 1.1.2 Identify possible impacts 1.1.3 Intelligence collection 1.2.1 Secure political cooperation1.2 Political awareness 1.2.2 Increase political involvement 1.2.3 Link Tourism and Peace 1.3.1 Anticipate problems1.3 Standard Operating Procedures 1.3.2 Revise procedures 1.3.3 Enhance staff awareness Copyright The Winning Edge
  37. 37. Reduction 1.1 Crisis Awareness1.1.1 Identify risk & hazards1.1.2 Identify possible impacts1.1.3 Intelligence collection Copyright The Winning Edge
  38. 38. Reduction 1.2 Political Awareness1.2.1 Secure political cooperation1.2.2 Increase political involvement1.2.3 Link Tourism and Peace Copyright The Winning Edge
  39. 39. Reduction 1.3 Standing Operating Procedures1.3.1 Anticipate problems1.3.2 Revise procedures1.3.3 Enhance staff awareness Copyright The Winning Edge
  40. 40. Crisis ManagementIt won‟t happen to us …. Readiness Phase 2 The Readiness Phase Crisis Management Plan Tourism planning Health and safety measures Copyright The Winning Edge
  41. 41. Anatomy of a crisis Phase 2 : Readiness 2.1.1 Establish Crisis Management team2.1 Crisis Management Plan 2.1.2 Crisis Management Plan 2.1.3 Simulation Exercises 2.2.1 Create awareness among industry2.2 Tourism planning 2.2.2 Train staff 2.2.3 Advance decision making 2.3.1 Establish local network2.3 Health and safety measures 2.3.2 Emergeny services 2.3.3 Hazards handling systems Copyright The Winning Edge
  42. 42. Lessons to learn Phase 2 : "Being Ready"Businessesneed to evaluate their crisis exposuredevelop Strategic Plans, Operational & Media Action Plansregularly audit those plansconduct crisis response exercisesacquire crisis management skillsManagers and staff needto be psychologically prepared for the impactand stresses that crisis events impose uponthem Copyright The Winning Edge
  43. 43. Readiness 2.1 Crisis Management Plan2.1.1. Establish CM team2.1.2. Crisis Management Plan2.1.3. Simulation Exercises Copyright The Winning Edge
  44. 44. Readiness 2.2 Tourism Planning2.2.1. Create awareness among industry2.2.2. Train staff2.2.3. Advance decision making Copyright The Winning Edge
  45. 45. Readiness 2.3 Health and Safety measures2.3.1. Establish local network2.3.2. Emergency services2.3.3. Hazards handling systems Copyright The Winning Edge
  46. 46. Readiness Crisis Management PlanningA Crisis Management Plan will allow to Predict problems Categorize steps prior to crisis Empower Crisis Management Team Allocate specific responsibilities Focus on communication, internal & external Make critical decisions beforehand Give time to think in tranquility Copyright The Winning Edge
  47. 47. Crisis ManagementIt won‟t happen to us …. Response Phase 3 The Response Phase Emergency response procedures Family assistance Communication Copyright The Winning Edge
  48. 48. Anatomy of a crisis Phase 3 : Response 3.1.1 Leadership 3.1.2 Crisis response 3.1.3 Internal - External communications3.1 Emergency response procedures 3.1.4 External suppliers handling 3.1.5 Hospital(s) 3.1.6 Morgue(s) 3.2.1 Crime 3.2.2 Legal & Political3.2 Investigation 3.2.3 Insurance 3.3.1 Information handling 3.3.2 Transportation3.3 Family assistance 3.3.3 Accommodation 3.3.4 On site support 3.4.1 Media 3.4.2 Hospital(s)3.4 Communication 3.4.3 Morgue(s) 3.4.4 Investigation 3.4.5 Government Copyright The Winning Edge
  49. 49. Response Crisis Response is dedicated to :the immediate aftermath of the event,the response to the impact of a crisisthe sustained efforts during the course of the emergency.The emphasis is on:saving lives,controlling the situation, andminimizing the effects of the disaster.logistics of : rescue teams to the scene getting medical care food, water, shelter Copyright The Winning Edge
  50. 50. Response Response structure Media CommunicationChallenges : Better informed than you Can create anxiety / panic Speculate, report rumors and lay blame Cause you to divert from your primary focusAdvantage Be a source of information Help to get across information Reassure the stakeholders Portray your position Copyright The Winning Edge
  51. 51. Response Response structure Media Communication Assign press area Appoint one main spokesperson Have additional expert spokespersons Break the news as fast as possible Establish the facts early Tell the truth Be human Regular briefings Contest rumor Copyright The Winning Edge
  52. 52. Response Response structureMedia Communication guidelines• Tell it all, Tell it fast, Tell the truth.• Pity, Praise, Promise Copyright The Winning Edge
  53. 53. The Stakeholders wheelThe Role of the Public Sector Destination Risk & Crisis Management PlansThe role of the Private Sector Organization‟s Risk & Crisis Management Plans “ Food for thought “
  54. 54. Crisis ManagementIt won‟t happen to us …. Recovery Phase 4 The Recovery Phase Business Continuity Plan Human Resources Debriefing Copyright The Winning Edge
  55. 55. Anatomy of a crisis Phase 4 : Recovery 4.1.1 Rehabilitation4.1 Business Continuity Plan 4.1.2 Normalization 4.1.3 Expansion 4.2.1 Impact of reduced labor needs4.2 Human Resources 4.2.2 Motivation and training 4.2.3 Increase crisis awareness 4.3.1 Thank all involved4.3 Debriefing 4.3.2 Follow up with victims 4.3.3 Update Crisis Management Plan Copyright The Winning Edge
  56. 56. RecoveryThe ultimate assessment can be made from four measures of recovery :1. the speed with which an organisation regains or continues full business operations2. the degree to which an organisation recovers3. the amount of organisational and operational improvement added during recovery4. the amount of crisis-resistance added since the crisis arose Copyright The Winning Edge
  57. 57. Skillful risk & crisis handling www.pata.org icca@icca.nl Copyright PATA & ICCA
  58. 58. Lesson 7 :Leadership as key …. Copyright The Winning Edge
  59. 59. Leadership as key : It won‟t happen to us …. The Role of Leadership in a Crisis “ I care, and I am accountable "Effective leaders during a crisis must be able to : tolerate confusion and hostility, structure the decision problem, separate what is important and what is background noise. Copyright The Winning Edge
  60. 60. Leadership as key :Crisis Management,why reinvent the wheel ? Negative examples Positive examples 1988 1982 & 1986 1989 Copyright The Winning Edge
  61. 61. Leadership as key : Team - Coordination Leader - Supervision - Spokesperson Operations - Production CEO issues - Decisions Director - Security Legal - Liability Marketing - Sales & Distribution Counsel Issues Issues Director - Marketing Issues - Customer Relations - Financial CFO Relations Public - Media Relations Relations - External Communications Director - Government - Staff Issues Relations Personnel - Community Issues Director - Internal Communications Copyright The Winning Edge
  62. 62. Lesson 8 : Lessons from the past Copyright The Winning Edge
  63. 63. Egypt, 1990 - 1991The world‘s oldesttravel destination Copyright The Winning Edge
  64. 64. Reach consumer ?Advertising ? Too expensivePublic Relations ! Expensive ! Copyright The Winning Edge
  65. 65. Egypt, 1990 - 1991Result :Business back tonormal by June 91 Copyright The Winning Edge
  66. 66. Egypt,Long term effect :Emergency PR program onstand-byReady to “go“ within hoursLuxor : Valley of the Kings Copyright The Winning Edge
  67. 67. Thailand, May 1992 Copyright The Winning Edge
  68. 68. Blueprint Back to normal Press inspectionsT Ch oa ni sl ua mn e Clear Thaid image trips r Retailer Come, See & Tell Copyright The Winning Edge
  69. 69. Results :7,326 articles traced around the worldAir and Hotel part big success, tour and shopping notBooking trends back to normal by August 92Grateful wholesalers, who appreciated the support very muchVarious awards for the program Copyright The Winning Edge
  70. 70. Lesson 9 :Lessons for the future Copyright The Winning Edge
  71. 71. We have to face the risks : “ I have a dream …..” T ogether E ach Nobody is A chieves perfect, M ore but a team can be !
  72. 72. What about SARS ? Copyright The Winning Edge
  73. 73. W.H.O Question / challenge authority CYA bureaucracy No cooperation with tourism Perception of illness 99,999999 % of population free of SARS 99 die of flu in USA everyday Killer virus : 94 % recovery rate People : Panic, Fear, Hysteria and Sensation Copyright The Winning Edge
  74. 74. What happened December 26, 2003 ? In the Bam area ( IRAN ) more than 30,000 people killed,30,000 injured, 85 % of buildingsdamaged or destroyed and 90 % infrastructure damaged Copyright The Winning Edge
  75. 75. Lessons from Indian Ocean Tsunami ? A role, and opportunity, for education and training
  76. 76. Lesson 10 : CrisisPrevention Copyright The Winning Edge
  77. 77. Crisis Prevention :Newest Marketing Tool Copyright The Winning Edge THE ELEMENTS OF MARKETING PLANNING AS A CUSTOMER SATISFYING ACTIVITY PLANNING TO DEMAND RECOGNIZING DEMAND MEET DEMAND SATISFYING DEMAND STIMULATING PACKAGING SERVICE PROMOTION CUSTOMER PRODUCT PUBLICITY INTELLIGENCE RANGE PLAN DELIVERY NEW PRODUCT FORECASTING ADVERTISING DEVELOPMENT DISTRIBUTION MARKET MARKET SEGMENTATION PRICING RESEARCH SELLING PLANS CUSTOMER CUSTOMER RESEARCH PRICING PLANS SELLING MARKET MARKET SEGMENTATION DISTRIBUTION DEVELOPMENT ADVERTISING FORECASTING NEW PRODUCT DELIVERY RANGE PLAN INTELLIGENCE PUBLICITY CUSTOMER PRODUCT PROMOTION DEMAND SERVICE PACKAGING STIMULATING MEET DEMAND SATISFYING RECOGNIZING DEMAND PLANNING TO DEMAND A CUSTOMER SATISFYING ACTIVITY THE ELEMENTS OF MARKETING PLANNING AS Copyright The Winning Edge Copyright The Winning Edge
  78. 78. www.ternalert.org
  79. 79. Crisis Prevention ! Copyright The Winning Edge
  80. 80. Crisis Prevention ! www.apec.org Copyright The Winning Edge
  81. 81. Crisis Prevention ! Copyright The Winning Edge
  82. 82. Crisis prevention Newest Marketing Tool Crisis Management Crisis Prevention Reputation Management Copyright The Winning Edge
  83. 83. Newest marketing tool It won‟t happen to us … Facing the Fear Factor Destinations and Suppliers Guests, and customers ! To fear the worst often cures the worse Shakespeare Copyright The Winning Edge
  84. 84. We have to face the risks : It won‟t happen to us … If you don‟t control the risks, the risks will control you ! Copyright The Winning Edge
  85. 85. 10 lessons learned :1 We love crises2 Definition of crisis3 We are not prepared4 Be prepared : Do or Die5 Manage your risks6 Anatomy of a crisis7 Leadership as the key8 Lessons from the past9 Lessons for the future10 Crisis prevention Copyright The Winning Edge
  86. 86. The bottom line !If you dont knowwhere you are going …. … you will probably end up somewhere else !!!! Copyright The Winning Edge
  87. 87. The bottom line !You are today where your thoughts have brought you ….. You will be tomorrow where the thoughts of this lecture take you ! Copyright The Winning Edge
  88. 88. The bottom line Accentuate the positive Copyright The Winning Edge
  89. 89. Our goal is simple …to help you reach yours !The Winning Edge :473, Soi Uahwatanasakul 3Pattanakarn 58 RoadBangkok, 10250 Telephone : 0 2321 0522 - 3 Fax : 0 2722 7195 E-mail : bert@twe-winningedge.com Web site : www.twe-winningedge.com Copyright The Winning Edge

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