The future of tv
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Future of TV, a vision by Edouard De Witte, RTL New media, for Microsoft Innovation Center Belgium

Future of TV, a vision by Edouard De Witte, RTL New media, for Microsoft Innovation Center Belgium

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The future of tv The future of tv Presentation Transcript

  • The Future of TV is … @edewitte Edouard De Witte – Deputy RTL NewMedia
  • TV Consumption didn’treached the limits yet.
  • Average daily viewing time FRANCE +15 min +2min +8min +4min 230 SPAIN 228 +4 min 220216 GERMANY +2 min2008 2009 2010 2011 UK NETHERLANDS +/-0 min *Excluding Malta, all individuals, Monday-Sunday Source: Eurodata TV / Television 2012 – International Key Facts
  • More and Better TV than ever Today 375 more than channels 9 000 channels were launched in are available 2011 in the EU in the EU Source: MAVISE/European Audiovisual Observatory (Yearbook 2011)
  • More and Better TV than everFlat screens have replaced the bulky TV 69.2%sets in nearly 70% of the EU HH +15%High-definition TV sets are also 62.5%conquering EU households +17%Connected TV sets are already present in 9.9%almost 10% of all EU households Source: IHS Screen Digest / Television 2012 – International Key Facts
  • TV landscape cracks bydevices and disruptiveinnovations
  • 6 and more major (r)evolutionsTechnology Social TV OTT TV TV Apps TV Measure Advertising• Super Hi-Vision • Twitter TV • Hulu • Connected TV •  • Targeting• Ultra HDTV • Second Screen • Netflix • Apple TV • Panel vs Log • Real Time• Transparent • Gamefication • Google TV • Google TV • Real Time Biddingscreen • EPG Social • Apple iTV • Predictive •  Walled Garden audience …• Glasses Free • Google Glasses • Xbox 360 • Multi-deviceHdTV • Direct sales on • … • … • … click• …
  • but don’t forget whatthe viewers seeks!
  • Content is the main reason why STORY STORY
  • The next 5 years – some predictions1.  Cloud services will make « TV Everywhere » a reality2.  EPG and Content discovery will move to the second screen3.  Linear TV will not die J It will become social, participative… and will focus on live, local and event4.  Second screen engagement will drive curated, interactive experiences and new monetisation models5.  …
  • Focus on Social TV
  • The adoption of second screen Following a TV program has never been as interactive! 74%   51%   38%    of  surfers  when  they  are       of  them  declare  using  the     of  them  declare  using  the   watching  TV     Internet  to  search  informa<on   Second  Screen  for  discussing   are  Second     about  the  TV  show’s  they  are   about  the  TV  show  on  Social   Screen  users*   watching*   networks*   Source  :  OVUM  :  a  study  about  the  Second  Screen  realized  in  8  European  countries)  
  • The rise of Twitter TV
  • What is Second Screen for abroadcaster ? Electronic Program Video snacking/ catch-up Guide Chat and social interact Enriched TV experience
  • Example - Belgium’s Got Talent
  • Example - Belgium’s Got Talent Each Monday, 4% of TV viewers were connected with second screen apps or website (26.000 users) (TV audience : 714.000 CIM 4+) 250.000 Buzz , 18.000 comments published, 86.298 differents chat users, ... 38.650 Tweets (4.000 / day), each of them are categorized >100.000 votes for ½ finalists & finalists
  • Thank youFor more information : edewitte@rtl.be or Twitter: @edewitte