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Ruth Boulton's presentation at MIRC 2012

Ruth Boulton's presentation at MIRC 2012

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Transcript

  • 1. MIRC 28th June 2012Ruth Boulton MBA FCIPD
  • 2. Your ShopYour Future
  • 3. =challenge
  • 4. Seven Point Plan 7 1 6 2 5 3 4
  • 5. 1. What is your shop about? 7 1 6 2 5 3 4
  • 6. 2. Define your target market 1: WHAT IS YOUR SHOP ABOUT 2 7 3 6 4 5
  • 7. 3. Active multi-channel retailing 2: DEFINE YOUR TARGET 3 MARKET 4 1: WHAT IS YOUR SHOP ABOUT 7 5 6
  • 8. 4. Attract them in 3: ACTIVE MULTI CHANNEL 4 RETAILING 2: DEFINE YOUR TARGET 5 MARKET 1: WHAT IS YOUR SHOP 6 ABOUT 7
  • 9. 5. Go to them 4: ATTRACT THEM IN 53: ACTIVE MULTICHANNEL 6RETAILING 2: DEFINE YOUR TARGET 7 MARKET 1: WHAT IS YOUR SHOP ABOUT
  • 10. 6. Make them welcome 5: GO TO THEM 6 4: ATTRACT THEM IN 7 3: ACTIVE 1: WHAT IS MULTI YOUR CHANNEL SHOP RETAILING ABOUT 2: DEFINE YOUR TARGET MARKET
  • 11. 7. WOW & tie them in 6: MAKE THEM WELCOME 7 1: WHAT IS 5: GO TO YOUR SHOP THEM ABOUT 2: DEFINE 4: YOUR ATTRACT TARGET THEM IN MARKET 3: ACTIVE MULTI CHANNEL RETAILING
  • 12. Seven Point Plan 1: WHAT IS 7: WOW & YOUR TIE THEM SHOP IN ABOUT 6: MAKE 2: DEFINE THEM YOUR WELCOME MARKET 3: ACTIVE 5: GO TO MULTI- THEM CHANNEL RETAILING 4: ATTRACT THEM IN
  • 13. Your ShopYour Future
  • 14. Further information? Pick up a leaflet from the MIA stand Follow me on twitter @RuthBoulton
  • 15. MIRC 28th June 2012Ruth Boulton MBA FCIPD