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Zugara SIME 2009 Stockholm Presentation - Augmented Reality

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This is a presentation I gave at SIME Technology Conference in Stockholm in 2009. Presentation covers Augmented Reality examples and demos. Due to time, I was not able to go over stats, but they are …

This is a presentation I gave at SIME Technology Conference in Stockholm in 2009. Presentation covers Augmented Reality examples and demos. Due to time, I was not able to go over stats, but they are included in the presentation.


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Transcript

  • 1. Augmented Reality Overview And Demos
  • 2.
    • Snapshot : We’re an interactive marketing agency with a passion for emerging media and technologies
    • Services : Interactive Video, Social Media Marketing, Mobile Marketing, Website/Application Development
    • Expertise : Augmented Reality; Gen X and Gen Y Demographics
    • Founded : 2001
    • Location : Los Angeles / New York
    • Web : www.zugara.com
    • Blog : www.weareorganizedchaos.com
    • Facebook : www.facebook.com/zugara
    • YouTube : www.youtube.com/zugara
    • Twitter : www.twitter.com/zugara
    ABOUT ZUGARA HELLO … WE ARE ZUGARA
  • 3. ABOUT ZUGARA OUR INVOLVEMENT WITH AUGMENTED REALITY Manage the Facebook Augmented Reality Community www.facebook.com/augmentedreality
    • Active Member of the Augmented Reality Consortium
    • www.arconsortium.org/
    Development of Flash-based Augmented Reality Technologies and Software Development Kits (“SDKs”) ZugAR Augmented Reality Marker & Manager Technology ZugMO Motion Capture Technology ZugSTAR Streaming Augmented Reality
  • 4. ABOUT ZUGARA OUR INVOLVEMENT WITH AUGMENTED REALITY WEBCAM SOCIAL SHOPPER CANNONBALLZ ZugAR Augmented Reality Marker & Manager Technology ZugMO Motion Capture Technology ZugMO Motion Capture Technology
  • 5. What Is Augmented Reality
  • 6. WHAT IS AUGMENTED REALITY IT IS NOT VIRTUAL REALITY…
  • 7. WHAT IS AUGMENTED REALITY AND IT IS DEFINITELY NOT… SECOND LIFE
  • 8.
    • "Augmented reality (AR) is a field of computer research which deals with the combination of real-world and computer-generated data (virtual reality), where computer graphics objects are blended into real footage in real time. At present, most AR research is concerned with the use of live video imagery which is digitally processed and 'augmented' by the addition of computer-generated graphics.“
    • (Wikipedia)
    WHAT IS AUGMENTED REALITY SO WHAT IS… AUGMENTED REALITY
  • 9. WHAT IS AUGMENTED REALITY THE FUTURE OF INFORMATION INTERACTION VIEW INTERACT ACCESS
  • 10. WHAT IS AUGMENTED REALITY AR IS SCIENCE FICTION IMAGINATION…
  • 11. WHAT IS AUGMENTED REALITY BECOMING REALITY…
  • 12. WHAT IS AUGMENTED REALITY RIGHT BEFORE YOUR EYES….
  • 13. Cannonballz Demo
  • 14. Webcam Social Shopper Demo
  • 15. ZugSTAR Demo
  • 16. Augmented Reality Statistics
  • 17.
    • Handheld platforms will transform the Augmented Reality ecosystem, with revenue associated with Augmented Reality growing from about $6 million in 2008 to more than $350 million in 2014 .
    • (ABI Research study “ Augmented Reality: Adding Information to Our View of the World ”)
    AUGMENTED REALITY STATISTICS AUGMENTED REALITY REVENUE
  • 18.
    • Markets for webcams at $1.8 billion in 2008 are anticipated to reach $3.2 billion by 2015 , growing in response to decreases in unit costs and increases.
    • (Wintergreen Research - Worldwide WebCam Market Shares, Strategies, and Forecasts, 2009-2015)
    AUGMENTED REALITY STATISTICS WORLDWIDE WEBCAM GROWTH RATE…
  • 19.
    • As of last March 2009, 40% of Facebook Video Uploads were via Webcam
    • (Businessweek – Facebook Grows As A Video Platform)
    AUGMENTED REALITY STATISTICS WEBCAM VIDEO UPLOADS ON FACEBOOK
  • 20.
    • Case Study (over a one month period)
    •      
    AUGMENTED REALITY STATISTICS CANNONBALLZ AR GAME STATS *Note: this number is in line with what Best Buy saw (78%) when they integrated an AR execution into a Sunday circular Unique Visitors 11,672 % Of Unique Visitors That Logged Into Facebook 11% Average Time Spent On Site 4 min 36 sec % Of Unique Visitors That Had Webcams* 80% % Of Unique Repeat Visitors 25%
  • 21.
    • Would you view an online Augmented Reality experience if it required you to download and install an Internet Browser plug-in other than Flash? (256 Votes)
    AUGMENTED REALITY STATISTICS AR POLLS – BROWSER PLUG-IN
  • 22.
    • Do you have a webcam on any of your computers, or do you plan to have one within 6 months? (307 Votes)
    AUGMENTED REALITY STATISTICS AR POLLS – DO YOU HAVE A WEBCAM
  • 23. The Keys To Success With Augmented Reality
  • 24. #1 Augmented Reality Based On Utility
  • 25. #2 Social Media Integration
  • 26. #3 Long Term Gain vs. Short Term Fame
  • 27.
    • Thank You!
    • Matthew Szymczyk
    • CEO, Zugara
    • [email_address]
    • Twitter.com/kobrakai
    • Facebook.com/Mhszymczyk

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