Netexplorateur - The Future of Communication + Augmented Reality

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The was a presentation I gave at Netexplorateur event at HEC Paris. The presentation was on the future of communication and augmented reality. Main topic was how communication technology is evolving and how our company is spearheading movement for augmented video chat. As adoption of video chat continues, there will be need for more interaction and collaboration between connected individuals. I also gave short demos of our Augmented Reality games and spoke briefly on how the Natural User Interface (NUI) is set for a revolution in the next few months.

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  • Video: http://www.youtube.com/watch?v=eSFiCHkZgkA
  • Stats from 8/11/2009 – 8/11/2010
  • Netexplorateur - The Future of Communication + Augmented Reality

    1. 1. The Future of Communication + Augmented Reality<br />
    2. 2. Hello! We’re Zugara<br />Snapshot: Zugara develops Augmented Reality software and applications that advance the way in which people are able to interact with real time digital data. <br />Products: Webcam Social Shopper (Augmented Reality Shopping)<br />ZugMO (Motion Capture)<br />ZugSTAR (Streaming AR)<br />ZugMUG (Facial Tracking)<br />Founded: 2001<br />Location: Los Angeles<br />Web: www.zugara.com<br />Blog: www.weareorganizedchaos.com<br />Facebook: www.facebook.com/augmentedreality<br />YouTube: www.youtube.com/zugara<br />Twitter: www.twitter.com/zugara<br />
    3. 3. Brands We’ve Worked With<br />Retail / Fashion<br />Reebok<br />Nike<br />PING<br />Chili’s<br />KFC<br />John Deere<br />Automotive<br />Toyota<br />Lexus<br />American Racing<br />Volkswagen<br />Fletcher Jones Mercedes Benz<br />Fletcher Jones Porsche<br />Travel<br />Norwegian Cruise Line<br />Southwest Airlines<br />Entertainment<br />Sony Pictures Television<br />Playboy<br />Comcast<br />Gaming<br />Activision Blizzard<br />Sony PlayStation (SCEA)<br />Square Enix<br />989 Sports<br />Glu Mobile<br />Tecmo Games<br />Xseed Games<br />THQ<br />Disney Interactive Games<br />Toys<br />Hasbro<br />CPG<br />Red Bull<br />Slim Jim<br />Peanut Chews<br />Consumer Electronics<br />Sony Connect<br />Active Media (ITV)<br />Non-Profit / Government<br />U.S. Air Force<br />Legacy Foundation<br />HopeLab<br />Strategy<br />Domino’s Pizza<br />Best Buy<br />Walmart<br />Healthcare<br />Blue Cross<br />B2B<br />Schlumberger<br />TV Guide<br />ESPN<br />AT&T<br />Mohawk Flooring<br />Agencies<br />GSD&M<br />Crispin Porter & Bogusky<br />Ad*itive<br />The Martin Agency<br />Rodgers/Townsend<br />Weiden Kennedy<br />Vitro-Robertson<br />Hal Riney<br />
    4. 4. Brands Using Our AR Solutions<br />
    5. 5. Cannonballz!<br />Demo<br />
    6. 6. AT&T World Cup Banner Ad<br />Demo<br />
    7. 7. Webcam Social Shopper<br />Demo<br />*Patent Pending<br />
    8. 8. History of Communication<br />Communication Technology Has Been Rapidly Evolving Over The Years…<br />
    9. 9. Carrier Pigeon<br />
    10. 10. Telegraph<br />
    11. 11. Telephone<br />
    12. 12. History of Communication<br />But Then Something Happened Which Changed Everything…<br />
    13. 13. The First Computer<br />
    14. 14. History of Communication<br />Which Helped Lead The Way To Increasingly Faster Communication Advancements…<br />
    15. 15. Text Chat<br />
    16. 16. Mobile Phone<br />
    17. 17. Social Media / Real Time Data<br />
    18. 18. History of Communication<br />Proliferation Of Real-Time Data Has Led Us To The Beginning Of The Video Chat Revolution…<br />
    19. 19. iPhoneFaceTime<br />
    20. 20. Skype<br />
    21. 21. Video Chat Stats<br /><ul><li> Markets for webcams at $1.8 billion in 2008 are anticipated to reach $3.2 billion by 2015.
    22. 22. As of March 2009, 40% of video uploads on Facebook were via webcam.
    23. 23. Gartner predicts that 200 million people will pay for desktop videoconferencing by 2015.</li></li></ul><li>But What’s Missing?<br />
    24. 24. ZugSTARAugmented Reality Video Conferencing<br />
    25. 25. Video Conferencing & Chat Today<br />Limited to conversation <br />Little to no real-time interaction or collaboration<br />
    26. 26. Video Conferencing & Chat Today<br />Video Conferencing + Augmented Reality = <br />Ability to<br /> share and interact with content in real time<br />
    27. 27. ZugSTAR* Video<br />Video<br />*Patent Pending<br />
    28. 28. ZugSTAR* Demo<br />*Patent Pending<br />Demo<br />
    29. 29. “The best way to predict the future is to invent it.”<br />- Alan Kay<br />
    30. 30. Thank You!<br />Matthew Szymczyk<br />CEO, Zugara<br />matt@zugara.com<br />Twitter.com/kobrakai<br />Facebook.com/AugmentedReality<br />
    31. 31. Appendix<br />
    32. 32. Proprietary Technology #1<br />ZugMO (Zugara Motion Capture)<br /> <br /> <br /> <br /> <br />ZugMO is a computer interface that allows people to interact with their computer via their web cam rather than their keyboard or mouse. <br />With ZugMO a person’s movements, or motions, are captured by their web cam. This allows the person to interact with their system while several feet away.<br />
    33. 33. Proprietary Technology #2<br />ZugSTAR (Zugara STreaming AR)<br />ZugSTAR is a web based video conferencing technology that allows people in different locations to have shared AR experiences. Like other video conferencing systems ZugSTAR allows for two-way video transmissions, but with the added functionality of allowing people to interact with one another's “augmented” experience in real time. <br />DID YOU KNOW? Gartner IT predicts that by 2015 over 200 million people will be paying for video conferencing. <br />With ZugSTAR, Augmented Reality becomes a technology that facilitates collaboration. People no longer need to be in the same room to manipulate and discuss 3D models, as physical distance becomes less of a barrier.<br />
    34. 34. Proprietary Technology #3<br />ZugMUG (Zugara Facial Tracking)<br /> <br /> <br /> <br /> <br />ZugMUG is a piece of facial tracking software that allows the webcam to determine where a person’s face is within the video stream.<br />With ZugMUG a person’s face can become the “marker”, subsequently allowing for Augmented Reality executions where people no longer need to hold a piece of paper up to the webcam.<br />
    35. 35. Augmented RealityStatistics<br />
    36. 36. Augmented Reality Revenue<br /> Handheld platforms will transform the Augmented Reality ecosystem, with revenue associated with Augmented Reality growing from about $6 million in 2008 to more than $350 million in 2014. <br /> (ABI Research study “Augmented Reality: Adding Information to Our View of the World”)<br />
    37. 37. Worldwide Webcam Growth Rate<br /> Markets for webcams at $1.8 billion in 2008 are anticipated to reach $3.2 billion by 2015, growing in response to decreases in unit costs and increases. <br />(Wintergreen Research - Worldwide WebCam Market Shares, Strategies, and Forecasts, 2009-2015)<br />
    38. 38. Webcam Video Uploads on Facebook<br /> As of last March 2009, 40% of Facebook Video Uploads were via Webcam<br /> (Businessweek – Facebook Grows As A Video Platform)<br />
    39. 39. Cannonballz! Game Stats<br />Case Study (over a one year period)<br />      <br />Unique Visitors<br />22,926<br />Average Time Spent On Site<br />4 min 44 sec<br />% Of Unique Repeat Visitors<br />27%<br />% Of Unique Visitors That Logged Into Facebook<br />14%<br />% Of Unique Visitors That Had Webcams*<br />78%<br /> *Note: this number is in line with what Best Buy saw (78%) when they integrated an AR execution into a Sunday circular<br />
    40. 40. AR Polls: Browser Plug-In<br />Would you view an online Augmented Reality experience if it required you to download and install an Internet Browser plug-in other than Flash? (256 Votes)<br />
    41. 41. AR Polls: Do You Have a Webcam?<br />Do you have a webcam on any of your computers, or do you plan to have one within 6 months? (307 Votes)<br />

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