IAB Poland - Zugara Augmented Reality Presentation

The Future Of Augmented Reality Online 

• About Zugara  • What Is Augmented Reality  • Webcam Social Shopper  Demo  • The Future Of Augmented  Reality Online  • Augmented Reality Sta?s?cs  • The Keys To Success With  Augmented Reality 

ABOUT ZUGARA Dzień Dobry…                   WE ARE ZUGARA  Snapshot:   We’re an interac?ve marke?ng agency with a passion for emerging            media and technologies  Services:      Interac?ve Video, Social Media Marke?ng, Mobile Marke?ng,              Website/Applica?on Development  Exper0se:    Augmented Reality; Gen X and Gen Y Demographics  Founded:     2001  Loca0on:     Los Angeles / New York  Web:     www.zugara.com   Blog:     www.weareorganizedchaos.com   Facebook:    www.facebook.com/zugara   YouTube:     www.youtube.com/zugara  Twi>er:     www.twiUer.com/zugara  www.zugara.com 3

ABOUT ZUGARA OUR INVOLVEMENT WITH    AUGMENTED REALITY    ZugAR    Ac?ve Member of     Augmented Reality     Marker & Manager  the Augmented  Technology  Reality Consor?um  • www.arconsor?um.org/    Development of Flash‐ based Augmented  Reality Technologies and    ZugMO       Mo?on Capture          So]ware Development  Technology  Kits (“SDKs”)    Manage the  Facebook  Augmented Reality  Community    ZugSTAR               Streaming  www.facebook.com/augmentedreality      Augmented  Reality  www.zugara.com 4

ABOUT ZUGARA OUR INVOLVEMENT WITH    AUGMENTED REALITY  WEBCAM SOCIAL SHOPPER  CANNONBALLZ  ZIMON            ZugAR      ZugMO      ZugMO      ZugMO  Marker  Mo?on Capture  Mo?on Capture  Mo?on Capture  Technology  Technology  Technology  Technology      ZugSTAR  Streaming Augmented         Reality  www.zugara.com 5

What Is  Augmented  Reality  www.zugara.com 6

WHAT IS AUGMENTED REALITY WHAT IS…  AUGMENTED REALITY     "Augmented reality (AR) is a ﬁeld of computer research which deals with  the combina?on of real‐world and computer‐generated data (virtual  reality), where computer graphics objects are blended into real footage in  real ?me. At present, most AR research is concerned with the use of live  video imagery which is digitally processed and 'augmented' by the  addi?on of computer‐generated graphics.“      (Wikipedia)  www.zugara.com 7

WHAT IS AUGMENTED REALITY THE FUTURE OF                               INFORMATION INTERACTION  INTERACT  VIEW  ACCESS  www.zugara.com 8

WHAT IS AUGMENTED REALITY SCIENCE FICTION        IMAGINATION…  www.zugara.com 9

WHAT IS AUGMENTED REALITY BECOMES    REALITY…  www.zugara.com 10

WHAT IS AUGMENTED REALITY RIGHT BEFORE             YOUR EYES….  www.zugara.com 11

Webcam   Social   Shopper   Demo   www.zugara.com 12

The Future  Of  Augmented  Reality  Online   www.zugara.com 13

WHAT IS AUGMENTED REALITY NEARLY EVERY MAJOR INDUSTRY  WILL USE AR                 Retail / Fashion  Sports  Educa0on  Electronics  Aerospace  Food / Restaurant  Entertainment  Real Estate  Healthcare  Finance  Consumer  Automo0ve  Travel  Packaged Goods  Government  Manufacturing  www.zugara.com 14

WHAT IS AUGMENTED REALITY AS WILL MAJOR                   MARKETING AND ADVERTISING CHANNELS  Mobile  Online  POP  Print  TV  OOH  www.zugara.com 15

THE FUTURE OF AUGMENTED REALITY ONLINE BRANDS ARE ALREADY USING AR…  A Few Major Brands Have  Used Augmented Reality As  Part of Integrated  Campaigns…  www.zugara.com 16

THE FUTURE OF AUGMENTED REALITY ONLINE SOME TO GREAT EFFECT… www.zugara.com 17

THE FUTURE OF AUGMENTED REALITY ONLINE FLASH + AUGMENTED REALITY  FLARToolkit Licensing Costs  Are Nominal; Development  Flash Player 10 Penetra?on*  In Ac?onscript  93.5%  FLARToolkit Will  Become Standard For  Augmented Reality  Online   Flash Player 10.1 Will  Support Greater Graphic  FLARToolkit Works In Flash  Processing To Speed Up Draw  (No Addi?onal Plug‐in)  Time In Flash – Papervision  3D  *Mature markets include US, Canada, UK, Germany, France, Japan, Australia, New Zealand. www.zugara.com 18

Augmented  Reality  Sta0s0cs   www.zugara.com 19

AUGMENTED REALITY STATISTICS AUGMENTED REALITY REVENUE    Handheld plalorms will transform the Augmented Reality ecosystem, with revenue  associated with Augmented Reality growing from about $6 million in 2008 to more than  $350 million in 2014.         (ABI Research study “Augmented Reality: Adding Informa?on to Our View of the World”)  www.zugara.com 20

AUGMENTED REALITY STATISTICS WORLDWIDE WEBCAM GROWTH RATE…    Markets for webcams at $1.8 billion in 2008 are an?cipated to reach $3.2 billion by 2015,  growing in response to decreases in unit costs and increases.       (Wintergreen Research ‐ Worldwide WebCam Market Shares, Strategies, and Forecasts, 2009‐2015)  www.zugara.com 21

AUGMENTED REALITY STATISTICS WEBCAM VIDEO UPLOADS ON FACEBOOK    As of last March 2009, 40% of Facebook Video Uploads were via Webcam         (Businessweek – Facebook Grows As A Video Plalorm)  www.zugara.com 22

AUGMENTED REALITY STATISTICS CANNONBALLZ AR GAME STATS  Case Study (over a one month period)           Average Time  % Of Unique Repeat  Unique Visitors  Visitors  Spent On Site  11,672  25%  4 min 36 sec  % Of Unique Visitors  % Of Unique Visitors  That Logged Into  That Had Webcams*  Facebook  80%  11%   *Note: this number is in line with what Best Buy saw (78%) when they integrated an AR execu?on into a Sunday circular www.zugara.com 23

AUGMENTED REALITY STATISTICS AR POLLS – BROWSER PLUG‐IN  Would you view an online Augmented Reality experience if it required you to download and  install an Internet Browser plug‐in other than Flash? (256 Votes)  www.zugara.com 24

AUGMENTED REALITY STATISTICS AR POLLS – DO YOU HAVE A WEBCAM  Do you have a webcam on any of your computers, or do you plan to have one within 6  months?  (307 Votes)  www.zugara.com 25

The Keys To  Success With  Augmented  Reality  www.zugara.com 26

#1  Augmented  Reality Based  On U0lity   www.zugara.com 27

#2 Social  Media  Integra0on   www.zugara.com 28

#3 Long Term  Gain vs.  Short Term  Fame   www.zugara.com 29

Dziękuję!   www.zugara.com

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IAB Poland - Zugara Augmented Reality Presentation

by Matthew Szymczyk on Nov 06, 2009

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IAB Poland - Zugara Augmented Reality Presentation — Presentation Transcript