The
Future
Of
Augmented
Reality
Online

•  About
Zugara

•  What
Is
Augmented
Reality

•  Webcam
Social
Shopper

   Demo

•  The
Future
Of
Augmented

   Reality
O...
ABOUT ZUGARA




Dzień
Dobry…


 
















WE
ARE
ZUGARA

        
Snapshot:


We’re
an
interac?ve
marke?ng
agency
...
ABOUT ZUGARA




 OUR
INVOLVEMENT
WITH

        
                AUGMENTED
REALITY

 
                 
                  ...
ABOUT ZUGARA




    OUR
INVOLVEMENT
WITH

           
                   AUGMENTED
REALITY

    
                   
WEBC...
What
Is

Augmented

  Reality



             www.zugara.com   6
WHAT IS AUGMENTED REALITY




WHAT
IS…

            AUGMENTED
REALITY


       



"Augmented
reality
(AR)
is
a
field
of
co...
WHAT IS AUGMENTED REALITY




THE
FUTURE
OF





 




 
  

 

                                              



 
 


IN...
WHAT IS AUGMENTED REALITY




SCIENCE
FICTION


   



IMAGINATION…


   




               www.zugara.com               ...
WHAT IS AUGMENTED REALITY




BECOMES


  REALITY…


   




               www.zugara.com                          10
WHAT IS AUGMENTED REALITY




RIGHT
BEFORE


   








YOUR
EYES….


   




                 www.zugara.com            ...
The
Future

    Of

Augmented

  Reality

  Online 



              www.zugara.com   13
WHAT IS AUGMENTED REALITY




AS
WILL
MAJOR
 




 
                                

     

          


MARKETING
AND
AD...
THE FUTURE OF AUGMENTED REALITY ONLINE




BRANDS
ARE
ALREADY
USING
AR…


   


            A
Few
Major
Brands
Have

     ...
THE FUTURE OF AUGMENTED REALITY ONLINE




SOME
TO
GREAT
EFFECT…

  




               www.zugara.com                    ...
THE FUTURE OF AUGMENTED REALITY ONLINE




FLASH
+
AUGMENTED
REALITY


   
   FLARToolkit
Licensing
Costs

   Are
Nominal;...
Augmented

  Reality

 Sta0s0cs  




               www.zugara.com   19
AUGMENTED REALITY STATISTICS




AUGMENTED
REALITY
REVENUE


   
     
   





 Handheld
plalorms
will
transform
the
Augm...
AUGMENTED REALITY STATISTICS




WORLDWIDE
WEBCAM
GROWTH
RATE…


 
 
 





 Markets
for
webcams
at
$1.8
billion
in
2008
a...
AUGMENTED REALITY STATISTICS




WEBCAM
VIDEO
UPLOADS
ON
FACEBOOK


  





 As
of
last
March
2009,
40%
of
Facebook
Video
...
AUGMENTED REALITY STATISTICS




CANNONBALLZ
AR
GAME
STATS


         
Case
Study
(over
a
one
month
period)



 






  A...
AUGMENTED REALITY STATISTICS




AR
POLLS
–
BROWSER
PLUG‐IN


   




Would
you
view
an
online
Augmented
Reality
experienc...
AUGMENTED REALITY STATISTICS




AR
POLLS
–
DO
YOU
HAVE
A
WEBCAM


   




Do
you
have
a
webcam
on
any
of
your
computers,
...
The
Keys
To

Success
With

 Augmented

   Reality



                www.zugara.com   26
#1

Augmented

Reality
Based

 On
U0lity 



                 www.zugara.com   27
#2
Social

  Media

Integra0on  



                www.zugara.com   28
#3
Long
Term

  Gain
vs.

 Short
Term

    Fame 



                www.zugara.com   29
Dziękuję!
        




  www.zugara.com
IAB Poland - Zugara Augmented Reality Presentation
IAB Poland - Zugara Augmented Reality Presentation
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IAB Poland - Zugara Augmented Reality Presentation

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IAB Poland Presentation from Zugara on Augmented Reality. Though most of the presentation involved on-hand demo's of AR, there are slides with statistics pertaining to AR and webcams.

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Transcript of "IAB Poland - Zugara Augmented Reality Presentation"

  1. 1. The
Future
Of
Augmented
Reality
Online

  2. 2. •  About
Zugara
 •  What
Is
Augmented
Reality
 •  Webcam
Social
Shopper
 Demo
 •  The
Future
Of
Augmented
 Reality
Online
 •  Augmented
Reality
Sta?s?cs
 •  The
Keys
To
Success
With
 Augmented
Reality

  3. 3. ABOUT ZUGARA Dzień
Dobry…
 
















WE
ARE
ZUGARA
 Snapshot:


We’re
an
interac?ve
marke?ng
agency
with
a
passion
for
emerging

 
 

 
 

media
and
technologies
 Services:


 

Interac?ve
Video,
Social
Media
Marke?ng,
Mobile
Marke?ng,

 
 
 

 
 

Website/Applica?on
Development
 Exper0se:



Augmented
Reality;
Gen
X
and
Gen
Y
Demographics
 Founded:

 

2001
 Loca0on:

 

Los
Angeles
/
New
York
 Web:

 

www.zugara.com

 Blog:

 

www.weareorganizedchaos.com

 Facebook:



www.facebook.com/zugara

 YouTube:

 

www.youtube.com/zugara
 Twi>er:

 

www.twiUer.com/zugara
 www.zugara.com 3
  4. 4. ABOUT ZUGARA OUR
INVOLVEMENT
WITH
 
 AUGMENTED
REALITY
 
 ZugAR
 
 Ac?ve
Member
of
 


Augmented
Reality
 


Marker
&
Manager
 the
Augmented
 Technology
 Reality
Consor?um
 •  www.arconsor?um.org/
 
 Development
of
Flash‐ based
Augmented
 Reality
Technologies
and
 
 ZugMO
 




Mo?on
Capture








 So]ware
Development
 Technology
 Kits
(“SDKs”)
 
 Manage
the
 Facebook
 Augmented
Reality
 Community
 
 ZugSTAR
 












Streaming
 www.facebook.com/augmentedreality
 



Augmented

Reality
 www.zugara.com 4
  5. 5. ABOUT ZUGARA OUR
INVOLVEMENT
WITH
 
 AUGMENTED
REALITY
 WEBCAM
SOCIAL
SHOPPER
 CANNONBALLZ
 ZIMON
 
 
 
 
 
 ZugAR
 



ZugMO
 



ZugMO
 



ZugMO
 Marker
 Mo?on
Capture
 Mo?on
Capture
 Mo?on
Capture
 Technology
 Technology
 Technology
 Technology
 



ZugSTAR
 Streaming
Augmented







 Reality
 www.zugara.com 5
  6. 6. What
Is
 Augmented
 Reality
 www.zugara.com 6
  7. 7. WHAT IS AUGMENTED REALITY WHAT
IS…
 AUGMENTED
REALITY
 


"Augmented
reality
(AR)
is
a
field
of
computer
research
which
deals
with
 the
combina?on
of
real‐world
and
computer‐generated
data
(virtual
 reality),
where
computer
graphics
objects
are
blended
into
real
footage
in
 real
?me.
At
present,
most
AR
research
is
concerned
with
the
use
of
live
 video
imagery
which
is
digitally
processed
and
'augmented'
by
the
 addi?on
of
computer‐generated
graphics.“
 



(Wikipedia)
 www.zugara.com 7
  8. 8. WHAT IS AUGMENTED REALITY THE
FUTURE
OF





 




 
 

 

 

 
 
 


INFORMATION
INTERACTION
 INTERACT
 VIEW
 ACCESS
 www.zugara.com 8
  9. 9. WHAT IS AUGMENTED REALITY SCIENCE
FICTION
 
 



IMAGINATION…
 www.zugara.com 9
  10. 10. WHAT IS AUGMENTED REALITY BECOMES
 
 REALITY…
 www.zugara.com 10
  11. 11. WHAT IS AUGMENTED REALITY RIGHT
BEFORE
 
 








YOUR
EYES….
 www.zugara.com 11
  12. 12. Webcam 
 Social 
 Shopper 
 Demo 
 www.zugara.com 12
  13. 13. The
Future
 Of
 Augmented
 Reality
 Online 
 www.zugara.com 13
  14. 14. WHAT IS AUGMENTED REALITY NEARLY
EVERY
MAJOR
INDUSTRY
 WILL
USE
AR


 




 
 

 
 Retail
/
Fashion
 Sports
 Educa0on
 Electronics
 Aerospace
 Food
/
Restaurant
 Entertainment
 Real
Estate
 Healthcare
 Finance
 Consumer
 Automo0ve
 Travel
 Packaged
Goods
 Government
 Manufacturing
 www.zugara.com 14
  15. 15. WHAT IS AUGMENTED REALITY AS
WILL
MAJOR
 




 
 

 

 

 MARKETING
AND
ADVERTISING
CHANNELS
 Mobile
 Online
 POP
 Print
 TV
 OOH
 www.zugara.com 15
  16. 16. THE FUTURE OF AUGMENTED REALITY ONLINE BRANDS
ARE
ALREADY
USING
AR…
 A
Few
Major
Brands
Have
 Used
Augmented
Reality
As
 Part
of
Integrated
 Campaigns…
 www.zugara.com 16
  17. 17. THE FUTURE OF AUGMENTED REALITY ONLINE SOME
TO
GREAT
EFFECT… www.zugara.com 17
  18. 18. THE FUTURE OF AUGMENTED REALITY ONLINE FLASH
+
AUGMENTED
REALITY
 FLARToolkit
Licensing
Costs
 Are
Nominal;
Development
 Flash
Player
10
Penetra?on*
 In
Ac?onscript
 93.5%
 FLARToolkit
Will
 Become
Standard
For
 Augmented
Reality
 Online

 Flash
Player
10.1
Will
 Support
Greater
Graphic
 FLARToolkit
Works
In
Flash
 Processing
To
Speed
Up
Draw
 (No
Addi?onal
Plug‐in)
 Time
In
Flash
–
Papervision
 3D
 *Mature markets include US, Canada, UK, Germany, France, Japan, Australia, New Zealand. www.zugara.com 18
  19. 19. Augmented
 Reality
 Sta0s0cs 
 www.zugara.com 19
  20. 20. AUGMENTED REALITY STATISTICS AUGMENTED
REALITY
REVENUE
 
 Handheld
plalorms
will
transform
the
Augmented
Reality
ecosystem,
with
revenue
 associated
with
Augmented
Reality
growing
from
about
$6
million
in
2008
to
more
than
 $350
million
in
2014.

 





(ABI
Research
study
“Augmented
Reality:
Adding
Informa?on
to
Our
View
of
the
World”)
 www.zugara.com 20
  21. 21. AUGMENTED REALITY STATISTICS WORLDWIDE
WEBCAM
GROWTH
RATE…
 
 Markets
for
webcams
at
$1.8
billion
in
2008
are
an?cipated
to
reach
$3.2
billion
by
2015,
 growing
in
response
to
decreases
in
unit
costs
and
increases.

 



(Wintergreen
Research
‐
Worldwide
WebCam
Market
Shares,
Strategies,
and
Forecasts,
2009‐2015)
 www.zugara.com 21
  22. 22. AUGMENTED REALITY STATISTICS WEBCAM
VIDEO
UPLOADS
ON
FACEBOOK
 
 As
of
last
March
2009,
40%
of
Facebook
Video
Uploads
were
via
Webcam
 






(Businessweek
–
Facebook
Grows
As
A
Video
Plalorm)
 www.zugara.com 22
  23. 23. AUGMENTED REALITY STATISTICS CANNONBALLZ
AR
GAME
STATS
 Case
Study
(over
a
one
month
period)
 
 





 Average
Time
 %
Of
Unique
Repeat
 Unique
Visitors
 Visitors
 Spent
On
Site
 11,672
 25%
 4
min
36
sec
 %
Of
Unique
Visitors
 %
Of
Unique
Visitors
 That
Logged
Into
 That
Had
Webcams*
 Facebook
 80%
 11%
 
*Note:
this
number
is
in
line
with
what
Best
Buy
saw
(78%)
when
they
integrated
an
AR
execu?on
into
a
Sunday
circular www.zugara.com 23
  24. 24. AUGMENTED REALITY STATISTICS AR
POLLS
–
BROWSER
PLUG‐IN
 Would
you
view
an
online
Augmented
Reality
experience
if
it
required
you
to
download
and
 install
an
Internet
Browser
plug‐in
other
than
Flash?
(256
Votes)
 www.zugara.com 24
  25. 25. AUGMENTED REALITY STATISTICS AR
POLLS
–
DO
YOU
HAVE
A
WEBCAM
 Do
you
have
a
webcam
on
any
of
your
computers,
or
do
you
plan
to
have
one
within
6
 months?

(307
Votes)
 www.zugara.com 25
  26. 26. The
Keys
To
 Success
With
 Augmented
 Reality
 www.zugara.com 26
  27. 27. #1
 Augmented
 Reality
Based
 On
U0lity 
 www.zugara.com 27
  28. 28. #2
Social
 Media
 Integra0on 
 www.zugara.com 28
  29. 29. #3
Long
Term
 Gain
vs.
 Short
Term
 Fame 
 www.zugara.com 29
  30. 30. Dziękuję! 
 www.zugara.com

×