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Changing The Future:  Emerging Technologies That Will Blow Customers Away
<ul><li>Snapshot:  We’re an interactive marketing agency with a passion for emerging  media and technologies </li></ul><ul...
State of E-Commerce
 
 
Online Retail Sales Continue to Rise…
Web-Influenced Retail Sales Rise As Well…
Peers Continue To Influence Purchase Decisions
Peers Continue To Influence Purchase Decisions  83% of online shoppers  said they are interested in sharing information ab...
Peers Continue To Influence Purchase Decisions  74% are influenced by the opinions of others  in their decision to buy the...
But What’s Missing?
Shopping Offline Is An Emotional and Social Experience
Online…Not So Much
<ul><li>The “consumer experience” has made very little progress in the last 15 years  </li></ul>Amazon 1990’s Amazon 2010
And Continues To Face Obstacles Online Catalyst To Drive Purchase 45% of U.S. online shoppers abandoned shopping carts mul...
We Can’t All Have Apple’s Loyalty Conversion rates are low, with the “gold standard” being between 2% and 3%
Return To Sender… The average return rate for online clothing retailers is about 20% but goes as high as 50% for some. (Fo...
What Are Brands Doing To Evolve The E-Commerce Experience?
E-Commerce Innovations – Social Media
<- Zappos Interactive Product Videos <- Sales increased from 6% to 30%  when product had video associated with it E-Commer...
YouTube & Video Chat Generation <ul><li>36% of Skype-Skype calls included Video </li></ul><ul><li>Chatroulette had 960,000...
Worldwide Projected Webcam Growth <ul><li>Markets for webcams at $1.8 billion in 2008 are anticipated to reach  $3.2 billi...
What Does All This Add Up To? A New Way For The Consumer To Interact With Products And Brands Online
E-Commerce & The Augmented “Product” Experience
SHOW OF HANDS: How many of you know what  Augmented Reality  is?
My reaction to AR for the 1 st  time…
<ul><li>It’s when the real world is “augmented” by computer data. </li></ul>
<ul><li>AR is not Virtual Reality or  </li></ul><ul><li>Second Life… </li></ul>
AR is the future of how we will interact with digital information                   VIEW INTERACT ACCESS
Usually shown as reality in popular movies today…
 
 
AR looks cool, but is anybody actually using it?
 
Major advertising and marketing channels have started using AR
Online, all the consumer needs: Decent Computer
Online, all the consumer needs: Decent Computer Regular Web Cam
Often times a marker (or glyph):
And sometimes just an image:
Some AR executions require:
This is a barrier for the consumer
So beyond all the hype, what’s practical for AR in the here and now?
<ul><li>Online AR currently most popular  </li></ul><ul><ul><li>Largest Reach / Average Spec </li></ul></ul><ul><ul><li>Ad...
Augmented Reality Shopping –  IKEA
Augmented Reality Shopping –  IKEA
Augmented Reality Shopping – Ray-Ban
Augmented Reality Shopping – Ray-Ban
Augmented Reality Shopping - Tissot
Augmented Reality Shopping - Tissot
Augmented Reality Shopping - Lego
Augmented Reality Shopping - Lego
How Do We Use AR To Enhance The  E-Commerce Experience For The Consumer?
Focus On Utility
Integrate Social Media
No Software Downloads Online
“ Augmented Reality is a solution looking for a problem…”
Problem : How Do We Bridge The Gap Between Offline and Online Shopping Offline Shopping Social  but time consuming Online ...
And Give Consumers That “At The Rack” Experience, Online?
Solution:  Augmented Reality
Fashionista – Integration of AR + Real-Time Personalization
Streaming Augmented Reality – Real-Time, Interactive Video Chat for Online Shopping
The Future?
Future Of Shopping Will Be Digital
“ If I had asked people what they wanted, they would have said faster horses.”
“ If I had asked people what they wanted, they would have said faster horses.” -  Henry Ford
Thank You! Matthew Szymczyk CEO, Zugara [email_address] twitter.com/kobrakai facebook.com/Mhszymczyk
Market Data <ul><li>In 2009, 154 million people in the U.S. bought something online, or 67% of the online population (4% m...
The Future Of AR
True Markerless Via An Average Webcam More Immersive Experience Online / Kiosk
<ul><li>Mobile Will Overcome: </li></ul><ul><li>Hardware Issues </li></ul><ul><ul><li>GPS Accuracy </li></ul></ul><ul><ul>...
Connected TVs Will Be A Powerful Medium
“ The best way to predict the future is to invent it.” - Alan Kay
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Changing The Future: Emerging Technologies That Will Blow Customers Away

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This is a presentation I gave at the Online Retailer Conference in Sydney, Australia on July 8th, 2010. The presentation covers the rise of e-commerce, how the 'experience' hasn't changed, and how augmented reality will change how we shop online.

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  • It’s utilitarian and provides no emotional satisfaction. Conversion rates are low, with the “gold standard” being between 2% and 3%. Cart abandon rates are high. 45% of U.S. online shoppers abandoned shopping carts multiple times over a span of three weeks. (Paypal &amp; ComScore) The average return rate for online clothing retailers is about 20% but goes as high as 50% for some. (Forrester Research) &amp;quot;If I&apos;d asked people what they wanted, they would have said a faster horse .“ – henry ford
  • Not saying that we shouldn’t listen to our consumers… just saying that we should be leading them and innovating for them.
  • Not saying that we shouldn’t listen to our consumers… just saying that we should be leading them and innovating for them.
  • Transcript of "Changing The Future: Emerging Technologies That Will Blow Customers Away"

    1. 1. Changing The Future: Emerging Technologies That Will Blow Customers Away
    2. 2. <ul><li>Snapshot: We’re an interactive marketing agency with a passion for emerging media and technologies </li></ul><ul><li>Services: Interactive Video, Social Media Marketing, Mobile Marketing, Website/Application Development </li></ul><ul><li>AR Products: Webcam Social Shopper / Fashionista, Cannonballz, ZugSTAR </li></ul><ul><li>Founded: 2001 </li></ul><ul><li>Location: Los Angeles / New York </li></ul><ul><li>Web: www.zugara.com </li></ul><ul><li>Blog: www.weareorganizedchaos.com </li></ul><ul><li>Facebook: www.facebook.com/zugara </li></ul><ul><li>YouTube: www.youtube.com/zugara </li></ul><ul><li>Twitter: www.twitter.com/zugara </li></ul>PROFILE HELLO… WE’RE ZUGARA
    3. 3. State of E-Commerce
    4. 6. Online Retail Sales Continue to Rise…
    5. 7. Web-Influenced Retail Sales Rise As Well…
    6. 8. Peers Continue To Influence Purchase Decisions
    7. 9. Peers Continue To Influence Purchase Decisions 83% of online shoppers said they are interested in sharing information about their purchases with people they know (Manage Smarter, September 2009)
    8. 10. Peers Continue To Influence Purchase Decisions 74% are influenced by the opinions of others in their decision to buy the product in the first place. (Manage Smarter, September 2009)
    9. 11. But What’s Missing?
    10. 12. Shopping Offline Is An Emotional and Social Experience
    11. 13. Online…Not So Much
    12. 14. <ul><li>The “consumer experience” has made very little progress in the last 15 years </li></ul>Amazon 1990’s Amazon 2010
    13. 15. And Continues To Face Obstacles Online Catalyst To Drive Purchase 45% of U.S. online shoppers abandoned shopping carts multiple times over a span of three weeks. (Paypal & ComScore)
    14. 16. We Can’t All Have Apple’s Loyalty Conversion rates are low, with the “gold standard” being between 2% and 3%
    15. 17. Return To Sender… The average return rate for online clothing retailers is about 20% but goes as high as 50% for some. (Forrester Research)
    16. 18. What Are Brands Doing To Evolve The E-Commerce Experience?
    17. 19. E-Commerce Innovations – Social Media
    18. 20. <- Zappos Interactive Product Videos <- Sales increased from 6% to 30% when product had video associated with it E-Commerce Innovations – Interactive Video Samsung Live Video Customer & -> Product Support
    19. 21. YouTube & Video Chat Generation <ul><li>36% of Skype-Skype calls included Video </li></ul><ul><li>Chatroulette had 960,000 unique U.S. visitors in February </li></ul>Sources: GigaOM – Skype By The Numbers. It’s Really Big Comscore – Chatroullette Takes The College Crowd By Storm
    20. 22. Worldwide Projected Webcam Growth <ul><li>Markets for webcams at $1.8 billion in 2008 are anticipated to reach $3.2 billion by 2015 , growing in response to decreases in unit costs and increases. </li></ul><ul><li>(Wintergreen Research - Worldwide WebCam Market Shares, Strategies, and Forecasts, 2009-2015) </li></ul>
    21. 23. What Does All This Add Up To? A New Way For The Consumer To Interact With Products And Brands Online
    22. 24. E-Commerce & The Augmented “Product” Experience
    23. 25. SHOW OF HANDS: How many of you know what Augmented Reality is?
    24. 26. My reaction to AR for the 1 st time…
    25. 27. <ul><li>It’s when the real world is “augmented” by computer data. </li></ul>
    26. 28. <ul><li>AR is not Virtual Reality or </li></ul><ul><li>Second Life… </li></ul>
    27. 29. AR is the future of how we will interact with digital information VIEW INTERACT ACCESS
    28. 30. Usually shown as reality in popular movies today…
    29. 33. AR looks cool, but is anybody actually using it?
    30. 35. Major advertising and marketing channels have started using AR
    31. 36. Online, all the consumer needs: Decent Computer
    32. 37. Online, all the consumer needs: Decent Computer Regular Web Cam
    33. 38. Often times a marker (or glyph):
    34. 39. And sometimes just an image:
    35. 40. Some AR executions require:
    36. 41. This is a barrier for the consumer
    37. 42. So beyond all the hype, what’s practical for AR in the here and now?
    38. 43. <ul><li>Online AR currently most popular </li></ul><ul><ul><li>Largest Reach / Average Spec </li></ul></ul><ul><ul><li>Adoption of Video Chat / Webcam Fueling Growth </li></ul></ul><ul><ul><li>Flash-based AR </li></ul></ul><ul><ul><li>Kiosk-based AR growing </li></ul></ul><ul><ul><ul><li>Limited Scale / Reach but Least Amount of Barriers </li></ul></ul></ul><ul><ul><ul><li>Highest Spec Possibilities </li></ul></ul></ul><ul><ul><li>Mobile AR = not yet ready for primetime </li></ul></ul><ul><ul><ul><li>Limited Processing Power </li></ul></ul></ul><ul><ul><ul><li>Will be Focal Point of AR in the future </li></ul></ul></ul>
    39. 44. Augmented Reality Shopping – IKEA
    40. 45. Augmented Reality Shopping – IKEA
    41. 46. Augmented Reality Shopping – Ray-Ban
    42. 47. Augmented Reality Shopping – Ray-Ban
    43. 48. Augmented Reality Shopping - Tissot
    44. 49. Augmented Reality Shopping - Tissot
    45. 50. Augmented Reality Shopping - Lego
    46. 51. Augmented Reality Shopping - Lego
    47. 52. How Do We Use AR To Enhance The E-Commerce Experience For The Consumer?
    48. 53. Focus On Utility
    49. 54. Integrate Social Media
    50. 55. No Software Downloads Online
    51. 56. “ Augmented Reality is a solution looking for a problem…”
    52. 57. Problem : How Do We Bridge The Gap Between Offline and Online Shopping Offline Shopping Social but time consuming Online Shopping Convenient but not social
    53. 58. And Give Consumers That “At The Rack” Experience, Online?
    54. 59. Solution: Augmented Reality
    55. 60. Fashionista – Integration of AR + Real-Time Personalization
    56. 61. Streaming Augmented Reality – Real-Time, Interactive Video Chat for Online Shopping
    57. 62. The Future?
    58. 63. Future Of Shopping Will Be Digital
    59. 64. “ If I had asked people what they wanted, they would have said faster horses.”
    60. 65. “ If I had asked people what they wanted, they would have said faster horses.” - Henry Ford
    61. 66. Thank You! Matthew Szymczyk CEO, Zugara [email_address] twitter.com/kobrakai facebook.com/Mhszymczyk
    62. 67. Market Data <ul><li>In 2009, 154 million people in the U.S. bought something online, or 67% of the online population (4% more than in 2008). (Forrester Research) </li></ul><ul><ul><li>80% of Gen X and 71% of Gen Y internet users buy products online. (Pew Internet & American Life Project) </li></ul></ul><ul><li>Amount people spent on clothing online: $13.6 Bil. (US Census) </li></ul><ul><ul><li>Amount people spent on clothing in store: $7.0 Bil. </li></ul></ul><ul><li>83% of online shoppers said they are interested in sharing information about their purchases with people they know, while 74% are influenced by the opinions of others in their decision to buy the product in the first place. (Manage Smarter) </li></ul><ul><li>Online social network users were three times more likely to trust their peers' opinions over advertising when making purchase decisions. (Jupiter Research) </li></ul><ul><li>B2B interactive marketing spending will climb to nearly $4.8 billion in 2014. (Forrester Research) </li></ul>
    63. 68. The Future Of AR
    64. 69. True Markerless Via An Average Webcam More Immersive Experience Online / Kiosk
    65. 70. <ul><li>Mobile Will Overcome: </li></ul><ul><li>Hardware Issues </li></ul><ul><ul><li>GPS Accuracy </li></ul></ul><ul><ul><li>Compass Accuracy </li></ul></ul><ul><ul><li>No Front Facing Camera </li></ul></ul><ul><li>Processing Power Issues </li></ul><ul><li>Issues Accessing API’s </li></ul><ul><li>To Become: </li></ul><ul><li>Central touchpoint for AR </li></ul>
    66. 71. Connected TVs Will Be A Powerful Medium
    67. 72. “ The best way to predict the future is to invent it.” - Alan Kay
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