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Augmented Reality For Branded Experiences
<ul><li>Founded 2001 </li></ul><ul><li>Based in Los Angeles </li></ul><ul><li>Global Development Partners </li></ul><ul><l...
Some of our Augmented Reality clients Retail & Apparel Advergaming Marker / Video Chat
Other clients we’ve worked with
Our Software
Webcam Social Shopper E-Commerce Visualization Application
Webcam Social Shopper* *Patent Pending
ZugSTAR Augmented Reality Video Chat
*Patent Pending ZugSTAR*
ZugMO Motion Capture Gaming
Demo Online- AT&T World Cup banner ad
Microsoft “Kinect” Evolution of the NUI The motion gaming revolution is here. Nintendo “Wii” Sony “Move”
Zugara’s motion capture games Nesquick Factory Game Juicy Juice Fruit Mixer Studio Motion gaming for CPGs Markerless gamin...
<ul><li>      </li></ul>* Stats collected over a one month period Nesquik Factory game case study* % of unique visitors th...
Demo Cannonballz!
<ul><li>      </li></ul>* Stats collected over an entire year ** This number is in line with what Best Buy saw (78%) when ...
<ul><li>No Plug-In Zone </li></ul><ul><li>UI/UX Is Critical </li></ul><ul><li>Leverage Social Media </li></ul><ul><li>Make...
<ul><li>Thank You! </li></ul><ul><li>Matthew Szymczyk, CEO </li></ul><ul><li>[email_address] </li></ul><ul><li>@kobrakai <...
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Augmented Reality For Branded Experiences

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This was a presentation I gave at the Engage Conference in New York on February 16th, 2011. Presentation includes statistics on AR advergames for brands as well as Best Practices.

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  • Dev.zugara.com/wss2 VIDEO: http://www.youtube.com/zugara#p/a/u/0/NxQZuo6pFUw
  • Dev.zugara.com/star
  • DEMO here: http://cdn.eyewonder.com/100125/adWdrDemos/56254654/56254654_52776799_110051_Demo.html VIDEO here: http://www.youtube.com/zugara#p/u/6/TAdeAnO7pKk
  • Both images hyperlinked to live games. Nesquik VIDEO: http://www.youtube.com/watch?v=c858fs9vu0Y
  • Hyperlinked to game. VIDEO: http://www.youtube.com/watch?v=KMKv3tk2Rys
  • Stats from 8/11/2009 – 8/11/2010
  • Transcript of "Augmented Reality For Branded Experiences"

    1. 1. Augmented Reality For Branded Experiences
    2. 2. <ul><li>Founded 2001 </li></ul><ul><li>Based in Los Angeles </li></ul><ul><li>Global Development Partners </li></ul><ul><li>UI/UX DNA </li></ul>Hello…We’re Zugara
    3. 3. Some of our Augmented Reality clients Retail & Apparel Advergaming Marker / Video Chat
    4. 4. Other clients we’ve worked with
    5. 5. Our Software
    6. 6. Webcam Social Shopper E-Commerce Visualization Application
    7. 7. Webcam Social Shopper* *Patent Pending
    8. 8. ZugSTAR Augmented Reality Video Chat
    9. 9. *Patent Pending ZugSTAR*
    10. 10. ZugMO Motion Capture Gaming
    11. 11. Demo Online- AT&T World Cup banner ad
    12. 12. Microsoft “Kinect” Evolution of the NUI The motion gaming revolution is here. Nintendo “Wii” Sony “Move”
    13. 13. Zugara’s motion capture games Nesquick Factory Game Juicy Juice Fruit Mixer Studio Motion gaming for CPGs Markerless gaming with Mobile integration
    14. 14. <ul><li>      </li></ul>* Stats collected over a one month period Nesquik Factory game case study* % of unique visitors that played using Facebook Connect 25% Average time spent on site 3 min 48 sec
    15. 15. Demo Cannonballz!
    16. 16. <ul><li>      </li></ul>* Stats collected over an entire year ** This number is in line with what Best Buy saw (78%) when they integrated an AR execution into a Sunday circular Cannonballz! Case study* % of unique visitors that logged into Facebook 14% Average time spent on site 4 min 44 sec % of unique visitors with webcams** 78% % of unique repeat visitors 27%
    17. 17. <ul><li>No Plug-In Zone </li></ul><ul><li>UI/UX Is Critical </li></ul><ul><li>Leverage Social Media </li></ul><ul><li>Make The Experience Fun! </li></ul>Best Practices for Branded AR Experiences On The Web
    18. 18. <ul><li>Thank You! </li></ul><ul><li>Matthew Szymczyk, CEO </li></ul><ul><li>[email_address] </li></ul><ul><li>@kobrakai </li></ul><ul><li>310-945-4952 </li></ul>
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