Augmented Reality & Ecommerce - The Future Of Online Product Engagement

Augmented Reality & E-Commerce The Future Of Online Product Engagement

www.webcamsocialshopper.com
First Product To Market; Patent Pending
First E-commerce Motion Capture Interface
First Flash Solution
First To Integrate Sharing Features
First Truly Markerless Solution
First Video Conferencing Prototype
First To Have No Backend Integration
History of Driving Innovation

Shoppers Can Just Use It
No marker needed
No downloads
No special hardware/cameras
Retailers Can Just Use It
No back-end integration
Social media ready
Fully compatible with analytics
Not An AR Concept - We’re In The Market

www.webcamsocialshopper.com Demo

The Online Shopping “Experience” Sucks
Conversion Rate: 2 – 3%
Return Rate: 25 - 40%
Experience Process
Conversion Rate: 20 – 40 %

What Do Online Shoppers Want? 76% of people who shop online more than once a month say advanced product viewing features are “extremely” or “very” important in their decision to stay and purchase from a site and return to the site to purchase again. SOURCE: Limelight Networks www.webcamsocialshopper.com

Webcam Usage www.webcamsocialshopper.com 72% of 18 – 29 year olds own a laptop. Source: Pew Internet & American Life Project 83% of college students own a laptop. Source: Student Monitor More than 50% of Gen Y owns a webcam. Source: Cisco 79% of laptops now have webcams. Source: PC World Given the technology adoption trends seen across generation, it is safe to assume that Gen Z will have higher Webcam adoption than any generation prior.

The U.S. Market SOURCE: eMarketer & SORO Report 2007, Forrester Research & Shop.org New Features & Site Improvements Spend - Apparel www.webcamsocialshopper.com

Georgetown Usability Study E-commerce & AR www.webcamsocialshopper.com

Georgetown Usability Study E-commerce & AR
Purchase Decisions
Potential
Results = ‘entertaining’, ‘useful’, ‘positive’, and ‘valuable’
Recommend to a friend?

Georgetown Usability Study E-commerce & AR
Motion Capture Adjustment
Mouse vs. Motion Capture
Icon Familiarity
Sharing – Email vs. Facebook

Summary www.webcamsocialshopper.com

Thank You! Matthew Szymczyk Co-Founder & CEO [email_address] Twitter.com/kobrakai Blog: www.weareorganizedchaos.com Facebook Page: www.facebook.com/augmentedreality

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Augmented Reality & Ecommerce - The Future Of Online Product Engagement

by Matthew Szymczyk on May 19, 2011

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Augmented Reality & Ecommerce - The Future Of Online Product Engagement — Presentation Transcript