Augmented Reality & Ecommerce - The Future Of Online Product Engagement

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This is presentation I gave at Augmented Reality Event on May 17, 2011. The presentation focuses on the eCommerce market and how Augmented Reality is quickly turning online shopping from a process into an experience.

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  • Image will actually be a link to the “How To” video
  • Image will actually be a link to the “How To” video
  • A 500k lift for a company doing 10m in rev Talking the fundamental, physical process of validating a purchase. Look at a thumbnail add to cart, purchase. Not talking about groupon, gilt or the like. “ In the case of apparel, visualization tools that replicate the hands-on store shopping experience…put consumers at greater ease.” - Forrester
  • Online retailers last surveyed spent 3-5% of revenue on development and technology in 2005 and 2006. Half of development and technology spend on ecommerce is for new features and site improvements (versus support and maintenance) (Source: SORO Report 2007, Forrester Research & Shop.org) eMarketer **SORO Report 2007, Forrester Research & Shop.org
  • A 500k lift for a company doing 10m in rev Talking the fundamental, physical process of validating a purchase. Look at a thumbnail add to cart, purchase. Not talking about groupon, gilt or the like. “ In the case of apparel, visualization tools that replicate the hands-on store shopping experience…put consumers at greater ease.” - Forrester
  • Online retailers last surveyed spent 3-5% of revenue on development and technology in 2005 and 2006. Half of development and technology spend on ecommerce is for new features and site improvements (versus support and maintenance) (Source: SORO Report 2007, Forrester Research & Shop.org) eMarketer **SORO Report 2007, Forrester Research & Shop.org
  • Online retailers last surveyed spent 3-5% of revenue on development and technology in 2005 and 2006. Half of development and technology spend on ecommerce is for new features and site improvements (versus support and maintenance) (Source: SORO Report 2007, Forrester Research & Shop.org) eMarketer **SORO Report 2007, Forrester Research & Shop.org
  • Online retailers last surveyed spent 3-5% of revenue on development and technology in 2005 and 2006. Half of development and technology spend on ecommerce is for new features and site improvements (versus support and maintenance) (Source: SORO Report 2007, Forrester Research & Shop.org) eMarketer **SORO Report 2007, Forrester Research & Shop.org
  • Online retailers last surveyed spent 3-5% of revenue on development and technology in 2005 and 2006. Half of development and technology spend on ecommerce is for new features and site improvements (versus support and maintenance) (Source: SORO Report 2007, Forrester Research & Shop.org) eMarketer **SORO Report 2007, Forrester Research & Shop.org
  • Online retailers last surveyed spent 3-5% of revenue on development and technology in 2005 and 2006. Half of development and technology spend on ecommerce is for new features and site improvements (versus support and maintenance) (Source: SORO Report 2007, Forrester Research & Shop.org) eMarketer **SORO Report 2007, Forrester Research & Shop.org
  • Augmented Reality & Ecommerce - The Future Of Online Product Engagement

    1. 1. Augmented Reality & E-Commerce The Future Of Online Product Engagement
    2. 2. www.webcamsocialshopper.com <ul><li>First Product To Market; Patent Pending </li></ul><ul><li>First E-commerce Motion Capture Interface </li></ul><ul><li>First Flash Solution </li></ul><ul><li>First To Integrate Sharing Features </li></ul><ul><li>First Truly Markerless Solution </li></ul><ul><li>First Video Conferencing Prototype </li></ul><ul><li>First To Have No Backend Integration </li></ul>History of Driving Innovation
    3. 3. <ul><li>Shoppers Can Just Use It </li></ul><ul><li>No marker needed </li></ul><ul><li>No downloads </li></ul><ul><li>No special hardware/cameras </li></ul>www.webcamsocialshopper.com <ul><li>Retailers Can Just Use It </li></ul><ul><li>No back-end integration </li></ul><ul><li>Social media ready </li></ul><ul><li>Fully compatible with analytics </li></ul>Not An AR Concept - We’re In The Market
    4. 4. www.webcamsocialshopper.com Demo
    5. 5. The Online Shopping “Experience” Sucks <ul><li>Conversion Rate: 2 – 3% </li></ul><ul><li>Return Rate: 25 - 40% </li></ul>Experience Process <ul><li>Conversion Rate: 20 – 40 % </li></ul>www.webcamsocialshopper.com
    6. 6. What Do Online Shoppers Want? 76% of people who shop online more than once a month say advanced product viewing features are “extremely” or “very” important in their decision to stay and purchase from a site and return to the site to purchase again. SOURCE: Limelight Networks www.webcamsocialshopper.com
    7. 7. Webcam Usage www.webcamsocialshopper.com 72% of 18 – 29 year olds own a laptop. Source: Pew Internet & American Life Project 83% of college students own a laptop. Source: Student Monitor More than 50% of Gen Y owns a webcam. Source: Cisco 79% of laptops now have webcams. Source: PC World Given the technology adoption trends seen across generation, it is safe to assume that Gen Z will have higher Webcam adoption than any generation prior.
    8. 8. The U.S. Market SOURCE: eMarketer & SORO Report 2007, Forrester Research & Shop.org New Features & Site Improvements Spend - Apparel www.webcamsocialshopper.com
    9. 9. Georgetown Usability Study E-commerce & AR www.webcamsocialshopper.com
    10. 10. Georgetown Usability Study E-commerce & AR <ul><li>Purchase Decisions </li></ul><ul><li>Potential </li></ul><ul><li>Results = ‘entertaining’, ‘useful’, ‘positive’, and ‘valuable’ </li></ul><ul><li>Recommend to a friend? </li></ul>www.webcamsocialshopper.com
    11. 11. Georgetown Usability Study E-commerce & AR <ul><li>Motion Capture Adjustment </li></ul><ul><li>Mouse vs. Motion Capture </li></ul><ul><li>Icon Familiarity </li></ul><ul><li>Sharing – Email vs. Facebook </li></ul>www.webcamsocialshopper.com
    12. 12. Summary www.webcamsocialshopper.com
    13. 13. Thank You! Matthew Szymczyk Co-Founder & CEO [email_address] Twitter.com/kobrakai Blog: www.weareorganizedchaos.com Facebook Page: www.facebook.com/augmentedreality

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