Building an Engagement & Communications Plan Lindsay Theile ‘04 Danielle Germain ‘93 Cynthia Reed ‘80
Fosters community between reunion cycles
Builds trust and engagement with your class
Creates new connections between classmates and the college
What to communicate?
What interests your class?
News about the college / Alumnae Association
Stories about classmates
Class events (mini reunions, etc.)
Milestones (first class baby, first class alumnae daughter, granddaughter, etc.)
How to communicate?
Social media (Facebook, Twitter, YouTube)
Interactive (quiz, contest)
When to communicate
Have a rhythm
MHC annual events
Example Communications Plan Message Vehicle Timing Owner Class updates e-newsletter Quarterly Secretary Happy Birthday Birthday postcards Continual Vice President Immediate MHC news Facebook page Continual Secretary Personal congrats Email/ Phone Continual President Class Board meeting Conference call Quarterly President NYC Mini-Reunion Mini reunion March 20-22 Reunion chairs