Building an Engagement & Communications Plan Lindsay Theile  ‘04 Danielle Germain  ‘93 Cynthia Reed  ‘80
Why communicate? <ul><li>Fosters community between reunion cycles </li></ul><ul><li>Builds trust and engagement with your ...
What to communicate? <ul><li>What interests your class? </li></ul><ul><ul><li>News about the college / Alumnae Association...
How to communicate? <ul><li>Class newsletters </li></ul><ul><li>Class website </li></ul><ul><li>Social media (Facebook, Tw...
When to communicate <ul><li>Have a rhythm  </li></ul><ul><li>MHC annual events </li></ul>
Example Communications Plan Message Vehicle Timing Owner Class updates e-newsletter Quarterly Secretary Happy Birthday Bir...
Best Practices – web vehicles
Building Class Unity <ul><li>Awards: </li></ul><ul><ul><li>Internal Awards </li></ul></ul><ul><ul><li>External Awards </li...
Building Class Unity <ul><li>The options are endless: </li></ul><ul><ul><ul><li>Be creative </li></ul></ul></ul><ul><ul><u...
Building Class Unity <ul><li>Virtual Elfing </li></ul><ul><li>Mini Reunions </li></ul><ul><li>Birthday, Holiday, New Years...
Best Practices - birthdays
Questions?  Discussion?
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Communications

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  • You were elected by your class … now what? It ’s important that you stay visible as leaders between now and your reunion. Keep up the momentum!
  • You know best what your class is interested in … book recommendations. MHC recipes, history, alums in the news… keep it tailored and keep it interesting.
  • Pick vehicles that work for your class. How do your classmates receive information? Pick vehicles that are manageable for your class board and that you can commit to delivering.
  • Monthly/ quarterly … we know when we will receive the Quarterly, your class should know when they will hear from you. First day of classes, Founder ’s Day, Mary Lyon’s birthday, Jterm Do not commit to more than you can handle.
  • Create a calendar and stick to it … integrate it into your personal calendar and commitments.
  • Communications

    1. 1. Building an Engagement & Communications Plan Lindsay Theile ‘04 Danielle Germain ‘93 Cynthia Reed ‘80
    2. 2. Why communicate? <ul><li>Fosters community between reunion cycles </li></ul><ul><li>Builds trust and engagement with your class </li></ul><ul><li>Creates new connections between classmates and the college </li></ul>
    3. 3. What to communicate? <ul><li>What interests your class? </li></ul><ul><ul><li>News about the college / Alumnae Association </li></ul></ul><ul><ul><li>Stories about classmates </li></ul></ul><ul><ul><li>Class events (mini reunions, etc.) </li></ul></ul><ul><ul><li>Milestones (first class baby, first class alumnae daughter, granddaughter, etc.) </li></ul></ul>
    4. 4. How to communicate? <ul><li>Class newsletters </li></ul><ul><li>Class website </li></ul><ul><li>Social media (Facebook, Twitter, YouTube) </li></ul><ul><li>MHConnect </li></ul><ul><li>Birthday cards </li></ul><ul><li>Personal communication </li></ul><ul><li>Interactive (quiz, contest) </li></ul>
    5. 5. When to communicate <ul><li>Have a rhythm </li></ul><ul><li>MHC annual events </li></ul>
    6. 6. Example Communications Plan Message Vehicle Timing Owner Class updates e-newsletter Quarterly Secretary Happy Birthday Birthday postcards Continual Vice President Immediate MHC news Facebook page Continual Secretary Personal congrats Email/ Phone Continual President Class Board meeting Conference call Quarterly President NYC Mini-Reunion Mini reunion March 20-22 Reunion chairs
    7. 7. Best Practices – web vehicles
    8. 8. Building Class Unity <ul><li>Awards: </li></ul><ul><ul><li>Internal Awards </li></ul></ul><ul><ul><li>External Awards </li></ul></ul>
    9. 9. Building Class Unity <ul><li>The options are endless: </li></ul><ul><ul><ul><li>Be creative </li></ul></ul></ul><ul><ul><ul><li>Solicit input </li></ul></ul></ul><ul><ul><ul><li>Be budget conscious </li></ul></ul></ul>
    10. 10. Building Class Unity <ul><li>Virtual Elfing </li></ul><ul><li>Mini Reunions </li></ul><ul><li>Birthday, Holiday, New Years Cards </li></ul><ul><li>Mountain Day </li></ul>
    11. 11. Best Practices - birthdays
    12. 12. Questions? Discussion?

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